Defining Twitter Goals: A Tip for Successful Use of Twitter
by Darren Rowse on
Do you know what you are aiming to achieve with Twitter? Do you have Goals in mind as you Tweet?
Here is an instant messaging exchange that I had with a TwiTip reader yesterday.
Reader: “I want to grow my Twitter follower numbers? Can you help me!”Darren: “Can I ask you a question?”Reader: “Sure”Darren: “Why do you want more followers?”Reader: “Everyone wants more followers don’t they? I want to be more connected and to have more followers.”Darren: “Let me ask another question - Why are you using Twitter?”Reader: “I am using Twitter to get more connections. I want to connect with as many people as I can.”Darren: “But why? What’s the purpose of that?”Reader: “Because it means I’m a more powerful Twitter user. Tell me, how do I get more followers?”Darren: “I’m still not sure why you want more followers or why you’re using Twitter?”Reader: “That doesn’t matter - I just want more followers.”
This conversation went on for another few minutes - I won’t bore you with the details (we went in circles) but I think it illustrates an issue that I see many Twitter users having - they don’t know why they’re using the medium.
I can relate to this. In my own early days of using Twitter I didn’t really know why I was using it either. I saw everyone else doing it and while I was a little skeptical of the medium thought I ’should’ at least give it a go. I had no real outcomes in mind and as a result - it showed in my Tweeting.
My first few days (if not weeks) of using Twitter were unfocussed and scattered. As a result I didn’t really ‘achieve’ much. Sure I found a few followers - but because I didn’t know what I wanted to get out of Twitter I didn’t really get much.
It took me a while - but I slowly realized that I needed to be more focused in my use of Twitter and to work out what outcomes I was hoping for.
Being successful at something is very hard if you don’t know what you want to achieve. It’s much easier to hit your target…. if you know what it is.
What do are you aiming to Achieve with Twitter? What are Your Twitter Goals? - AN EXERCISE
Here’s a simple yet useful exercise.
Grab a pen and paper (or open up a blank text document on your computer) and spend the next 3-4 minutes answering the question of ‘what do I want to achieve with Twitter?’
At this point don’t be realistic - just brainstorm as many things that you’d like to achieve with Twitter as you can. There will be time for being realistic and to refine your list later.
Here are a few suggestions for what you might including in your list:
I want to build my personal brand
I want to be seen as an expert in my niche of (insert niche here)
I want Robert Scoble, Gary Veynerchuk and iJustine to notice me
I want to drive traffic to my business
I want to find new readers for my blog
I want to meet my future wife
I want to document my passion for (insert favorite hobby here)
I want to communicate what I’m working on with my workmates
I want to find friends with similar interests to me
OK - the list could be long and varied. People use Twitter for all kinds of reasons (I’d actually love to see the reasons you come up with in comments below).
Once you’ve got your list spend a few more minutes prioritizing what you come up with. Which are the key reasons for using Twitter?
Try to identify one primary reason and a couple of secondary ones that you’ll focus your use of Twitter upon. I find that if you have too many goals and objectives that things can get fuzzy. Pick 2-3 at most to start with (you can always refine this later).
Note: you might find that some of your objectives clash. For example if you want to use Twitter to ‘find a wife’, document your passion for motor racing and drive traffic to your ‘pet reptiles’ blog - you might want to consider having multiple Twitter accounts for your different objectives.
The key is to have some objectives in mind when starting out with Twitter. Once you have these goals and objectives in mind you are in a much better position to use Twitter effectively.
With these objectives in mind you’ll find that other aspects of using Twitter begin to fall into line.
what your Tweet about will become clearer
who you follow and interact with will make more sense
the type of keywords that you track (using a tool like Monitter) will become obvious
the way and places that you promote yourself will become more evident
the decision of whether you broadcast or converse (or do both) will become easier to make
you’ll make better choices on the types of Twitter tools you need to use
how often you should tweet will become more obvious
What are your Twitter Goals?
PS: let me finish by saying that having twitter goals need not be a formal thing. You don’t need to sit down and write a list or have strict guidelines for using Twitter. Twitter is a playful and fun medium and there’s lots of room for expressing yourself in many ways - however if you do want to use Twitter to achieve something - it’s good to at least have thought through what your overall objectives are.
There’s no need to over think it - but do at least ponder it for a few minutes. I know when I began to do this Twitter really took off for me as not only a ‘fun’ tool but a ‘useful’ one.
Marketing Advertising Directory
Thursday, May 14, 2009
Wednesday, May 13, 2009
Social Networking Media Websites Via Google Pagerank Google Labs
Social Networking Media Websites Home
Use Twitter or any Social Networking website For Your Business Build Google PageRank by Exchanging Links with Social Networking users. just like you those social networking websites are benefiting from your membership, so why don't you benefit from your membership in any social networking website. this is what is all about,Twitter count the user number 6,000,000 Facebook have 200 millions users worldwide, they do it by the power of you and some help via the media it's big money business and you will stay small if you don't take action fast to build your website system using google pagerank. You can build great website to put your users networking in. and have them keep coming back to your website, but you must follow are tips and the best of it they are free for any one. Find the right people and the right websites to do so. World Marketing Social Networking inbound marketing. social networking blogs and websites are great tools to build organic search and to exchange links with related websites. you need to make sure that the site you link too and the website who are linking back to you have something in comment, other way is crating new page in your website with Title keywords description to the website that are not related to your website and provide some related text and link back to the other website as long as the webmaster he or she do the same for your website. Links Exchange with social networking, media, news, technology, marketing, advertising and gadgets websites are the right way to go if you want to build good PageRank they have lots of Internet users and lots of visitors to they Website.
What is Page Rank
Google PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important". ”
In other words, a PageRank results from a "ballot" among all the other pages on the World Wide Web about how important a page is. A hyperlink to a page counts as a vote of support. The PageRank of a page is defined recursively and depends on the number and PageRank metric of all pages that link to it ("incoming links"). A page that is linked to by many pages with high PageRank receives a high rank itself. If there are no links to a web page there is no support for that page.
Google assigns a numeric weighting from 0-10 for each webpage on the Internet; this PageRank denotes a site’s importance in the eyes of Google. The PageRank is derived from a theoretical probability value on a logarithmic scale like the Richter Scale. The PageRank of a particular page is roughly based upon the quantity of inbound links as well as the PageRank of the pages providing the links. It is known that other factors, e.g. relevance of search words on the page and actual visits to the page reported by the Google toolbar also influence the PageRank. In order to prevent manipulation, spoofing and spamdexing, Google provides no specific details about how other factors influence PageRank.Twitter is a social networking media site. The idea behind social networking and media is to develop relationships with others, so that trust is built. Using a social media approach to marketing steers away from "in your face" advertising and relies upon revealing your business, as you would to a friend, by interacting and exchanging ideas and information. There is a protocol on Twitter and you can learn a lot by joining, laying back and watching, and then gradually starting conversations. You can pick out who you wish to "follow" so that you can learn more about the person and his/her business. There are plenty of links, videos, and broadcasts to visit (posted by members) which will give you even more info. Read others posts and blogs to see how they interact with other members. Watch how they present their ideas and events and build interest in their particular businesses. This is really a slow process. It does not happen overnight, but it can have a big payoff. This social media craze is all new to me. I have a business and I have to do my own marketing, but I am not an expert. My expertise is as a writer and an innkeeper (one-man operation). It’s a small operation, so I can’t afford to pay for marketing. I rely on research, reading, and the Internet for ideas. I joined Twitter, a popular social networking media site, a couple of months ago when I began building my blogs. I frequently multi-task and, since I was also interested in learning about social media, I figured I would do/learn everything at the same time. I love learning new stuff!I have asked many questions on Twitter, to which I never got an answer. Occasionally someone will respond. However, where I feel I get the most value out of it is by reading other chats and comments by other members, some of whom are experts in marketing and social media and other related fields. I’ve gone to the links they suggest, to their blogs and to their sites. I think focusing on utilizing the tremendous amount of info that is put out on Twitter and not on whether or not one get’s a response reaps the most benefits. Google will love your website too. So make sure you follow those tips and you will succeed. Now in Tow Words Twitter Press Release links exchange.
Use Twitter or any Social Networking website For Your Business Build Google PageRank by Exchanging Links with Social Networking users. just like you those social networking websites are benefiting from your membership, so why don't you benefit from your membership in any social networking website. this is what is all about,Twitter count the user number 6,000,000 Facebook have 200 millions users worldwide, they do it by the power of you and some help via the media it's big money business and you will stay small if you don't take action fast to build your website system using google pagerank. You can build great website to put your users networking in. and have them keep coming back to your website, but you must follow are tips and the best of it they are free for any one. Find the right people and the right websites to do so. World Marketing Social Networking inbound marketing. social networking blogs and websites are great tools to build organic search and to exchange links with related websites. you need to make sure that the site you link too and the website who are linking back to you have something in comment, other way is crating new page in your website with Title keywords description to the website that are not related to your website and provide some related text and link back to the other website as long as the webmaster he or she do the same for your website. Links Exchange with social networking, media, news, technology, marketing, advertising and gadgets websites are the right way to go if you want to build good PageRank they have lots of Internet users and lots of visitors to they Website.
What is Page Rank
Google PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important". ”
In other words, a PageRank results from a "ballot" among all the other pages on the World Wide Web about how important a page is. A hyperlink to a page counts as a vote of support. The PageRank of a page is defined recursively and depends on the number and PageRank metric of all pages that link to it ("incoming links"). A page that is linked to by many pages with high PageRank receives a high rank itself. If there are no links to a web page there is no support for that page.
Google assigns a numeric weighting from 0-10 for each webpage on the Internet; this PageRank denotes a site’s importance in the eyes of Google. The PageRank is derived from a theoretical probability value on a logarithmic scale like the Richter Scale. The PageRank of a particular page is roughly based upon the quantity of inbound links as well as the PageRank of the pages providing the links. It is known that other factors, e.g. relevance of search words on the page and actual visits to the page reported by the Google toolbar also influence the PageRank. In order to prevent manipulation, spoofing and spamdexing, Google provides no specific details about how other factors influence PageRank.Twitter is a social networking media site. The idea behind social networking and media is to develop relationships with others, so that trust is built. Using a social media approach to marketing steers away from "in your face" advertising and relies upon revealing your business, as you would to a friend, by interacting and exchanging ideas and information. There is a protocol on Twitter and you can learn a lot by joining, laying back and watching, and then gradually starting conversations. You can pick out who you wish to "follow" so that you can learn more about the person and his/her business. There are plenty of links, videos, and broadcasts to visit (posted by members) which will give you even more info. Read others posts and blogs to see how they interact with other members. Watch how they present their ideas and events and build interest in their particular businesses. This is really a slow process. It does not happen overnight, but it can have a big payoff. This social media craze is all new to me. I have a business and I have to do my own marketing, but I am not an expert. My expertise is as a writer and an innkeeper (one-man operation). It’s a small operation, so I can’t afford to pay for marketing. I rely on research, reading, and the Internet for ideas. I joined Twitter, a popular social networking media site, a couple of months ago when I began building my blogs. I frequently multi-task and, since I was also interested in learning about social media, I figured I would do/learn everything at the same time. I love learning new stuff!I have asked many questions on Twitter, to which I never got an answer. Occasionally someone will respond. However, where I feel I get the most value out of it is by reading other chats and comments by other members, some of whom are experts in marketing and social media and other related fields. I’ve gone to the links they suggest, to their blogs and to their sites. I think focusing on utilizing the tremendous amount of info that is put out on Twitter and not on whether or not one get’s a response reaps the most benefits. Google will love your website too. So make sure you follow those tips and you will succeed. Now in Tow Words Twitter Press Release links exchange.
About me Emil Cohen World Marketing
Website http://www.world-marketings.com/
My twitter username
http://twitter.com/emilcohencom
http://twitter.com/emilcohencom
My other twitter.com username
http://twitter.com/socialwebsites
http://twitter.com/locksmith_locks
http://twitter.com/locksmithing
http://twitter.com/moving
http://twitter.com/blogmoving
http://twitter.com/movingservice
http://twitter.com/organic_clean
http://twitter.com/christmas_
Extra Tips Follow us on twitter we will follow you back.
http://twitter.com/socialwebsites
http://twitter.com/locksmith_locks
http://twitter.com/locksmithing
http://twitter.com/moving
http://twitter.com/blogmoving
http://twitter.com/movingservice
http://twitter.com/organic_clean
http://twitter.com/christmas_
Extra Tips Follow us on twitter we will follow you back.
Marketing Advertising Directory
Get Started microformats FN
Get Started microformats FN Getting started with microformats is easy. Here’s a simple guide to help you on your way.
Microformats are simple ways to add information to a web page using mostly the class attribute (although sometimes the id, title, rel or rev attributes too). The class names are semantically rich and describe the data they encapsulate.
Using microformats makes your data easy to consume and publish in a standardized way, so that you can do things like make your data available for indexing, searching or to do tasks like download a contact’s information or add an event to your calendar simply.
Your first microformat in 5 minutes or less!
You can put a microformat on your website in less than five minutes.The following three steps will take you through the process of puttingan hCard – your online business card – on your site.
1. Find your name somewhere on your website
The best place is a part of your site that’s the same on everypage. If you have a blog, the footer template or sidebar is usually agood place to start. However, you can always test microformats out ina regular blog post.
2. Wrap your name in an “fn”
The “fn” class indicates that this is your “formatted name”. If you have a complex name (more than just first and last), see these examples for more information on how to structure your name.
Jamie Jones
This example shows a span element because it will work almost anywhere on the webpage, but you can and should use the most appropriate element for your use-case.
3. Wrap it all in a “vcard”
The “vcard” class declares that everything inside is the hCardmicroformat:
Jamie Jones
Again, we used a “span” element because this is a basic, versatile, element - but if your use-case was for your information on your website that you’ve built and the point of contact, the address element would be more appropriate.
Jamie Jones
The address element indicates that the person in the hCard is the contact for the page (or a major portion thereof).
Or perhaps you’re using your name in a statement about you. You may want something more like this:
Congratulations! You now have a basic microformat on your website! Now that you’ve had your first experience with microformats, here are some next steps:
Add more information to your hCard
Link to your friends and contacts with XFN
Add events to your site with hCalendar
Review movies, books, and more with hReview
Still confused? Don’t worry - you can talk to some real people about your problems either on our IRC channel or on our mailing lists.
Marketing Advertising Directory
Microformats are simple ways to add information to a web page using mostly the class attribute (although sometimes the id, title, rel or rev attributes too). The class names are semantically rich and describe the data they encapsulate.
Using microformats makes your data easy to consume and publish in a standardized way, so that you can do things like make your data available for indexing, searching or to do tasks like download a contact’s information or add an event to your calendar simply.
Your first microformat in 5 minutes or less!
You can put a microformat on your website in less than five minutes.The following three steps will take you through the process of puttingan hCard – your online business card – on your site.
1. Find your name somewhere on your website
The best place is a part of your site that’s the same on everypage. If you have a blog, the footer template or sidebar is usually agood place to start. However, you can always test microformats out ina regular blog post.
2. Wrap your name in an “fn”
The “fn” class indicates that this is your “formatted name”. If you have a complex name (more than just first and last), see these examples for more information on how to structure your name.
Jamie Jones
This example shows a span element because it will work almost anywhere on the webpage, but you can and should use the most appropriate element for your use-case.
3. Wrap it all in a “vcard”
The “vcard” class declares that everything inside is the hCardmicroformat:
Jamie Jones
Again, we used a “span” element because this is a basic, versatile, element - but if your use-case was for your information on your website that you’ve built and the point of contact, the address element would be more appropriate.
Jamie Jones
The address element indicates that the person in the hCard is the contact for the page (or a major portion thereof).
Or perhaps you’re using your name in a statement about you. You may want something more like this:
Hi, my name is Jamie Jones and I dig microformats!
Congratulations! You now have a basic microformat on your website! Now that you’ve had your first experience with microformats, here are some next steps:
Add more information to your hCard
Link to your friends and contacts with XFN
Add events to your site with hCalendar
Review movies, books, and more with hReview
Still confused? Don’t worry - you can talk to some real people about your problems either on our IRC channel or on our mailing lists.
Marketing Advertising Directory
Latest microformats news Value Class Pattern
Latest microformats news
Value Class Pattern
The value-class-pattern solves two of the three most challenging issues that microformats have encountered in their entire history: accessibility and localization.
After many long months of focused iterating (repeatedly researching, brainstorming, testing, documenting) led by Ben Ward, the value-class-pattern alpha draft is ready to use and support.
Publish and implement
Several publishers have already started using the value-class-pattern, including this blog, and some implementations have already started supporting it as well.
Everyone who publishes content marked up with microformats or develops microformats implementations such as parsers and authoring tools should take a close look at supporting the value-class-pattern in the content they are publishing and the tools they are implementing. In particular:
If your implementation parses hCalendar, hReview, or hAtom, please implement the value-class-pattern in your parser, test it with the examples given both in the spec and the growing list of value-class-pattern examples in the wild, and add it to the list of value-class-pattern implementations.
If your site publishes hCalendar, hReview, or hAtom, please use the value-class-pattern for your dates and times, and add your site to the growing list of value-class-pattern examples in the wild.
If your implementation generates hCalendar, hReview, or hAtom, please generate your dates and times marked up with the value-class-pattern, and add your implementation to the list of value-class-pattern implementations.
If and when you encounter any issues or have feedback regarding the value-class-pattern, please add them to the value-class-pattern-issues and value-class-pattern-feedback pages respectively.
Major resolutions and minor revisions
The value-class-pattern has greatly addressed accessibility and authoring issues across several microformats, in particular for typical uses of dates and times. However, there are still a few open issues on specific microformats for which we are still exploring better (more semantic, more accessible) solutions, in particular the geo microformat (and property of hCard) when specified as a single hyperlink or abbreviation, and hCalendar’s dtend property when specifying a whole date (rather than a specific datetime).
With the value-class-pattern providing solutions to two out of the three biggest microformats challenges (the last of the three to be addressed in its own blog post), and resolutions to the remaining substantial open issues (e.g. as mentioned) on hCard, hCalendar, hReview, and hAtom, we will work on 1.0.1 revisions that:
incorporate said resolved substantial issues to date
require support of the value-class-pattern
are edited for broader understandability and usability.
The editors of all drafts, in development, and future compound microformats should also require support of the value-class-pattern in order to encourage better accessibility in content that is marked up with microformats.
Acknowledgments
Thanks to those in the broader accessibility and internationalization communities that have kept up with their constructive criticisms, suggestions, test cases, testing, test results documentation, feedback, and overall participation. Your efforts have contributed to major improvements in microformats, and we could not have done it without you and your expertise. In particular:
The original Web Standards Project article hAccessibility by Bruce Lawson and James Craig which provided both detailed documentation of real world concrete problems that were/are being experienced due to some uses of the abbr element with microformats, as well as several ideas for alternatives to explore. Many of those ideas formed the basis for what the microformats community spent many months investigating in depth, testing, iterating, evolving and eventually narrowing down and refining into what made it into the value-class-pattern (e.g. value-title in particular).
Everyone who has contributed documentation of patterns, issues, brainstorms, opinions regarding the abbr element, dates, datetimes, accessibility, assistive technology, internationalization/localization, etc. to the microformats wiki. All these additions to our broader body of knowledge helped shape and refine the value-class-pattern you see today.
In particular I want to thank James Craig for the many hours he spent extensively testing and documenting of several alternatives with screen readers.
Personally I have very much appreciated Derek Featherstone’s optimism regarding microformats and accessibility, consistent in-person encouragement to me and others to keep working at it, and continued positive reminding to keep in mind the broader community of those that use the Web.
Finally, thanks to all of the authors, designers, and developers supporting microformats, especially those who continued to do so when well aware of accessiblity and other open issues, for their patience and for never giving up.
Related
@microformats announcement of value-class-pattern
Ben Ward’s “value-class-pattern call for implementations” post to microformats-dev.
May 12th, 2009
Tantek
1 Comment
1 blog reaction
Marketing Advertising Directory
Value Class Pattern
The value-class-pattern solves two of the three most challenging issues that microformats have encountered in their entire history: accessibility and localization.
After many long months of focused iterating (repeatedly researching, brainstorming, testing, documenting) led by Ben Ward, the value-class-pattern alpha draft is ready to use and support.
Publish and implement
Several publishers have already started using the value-class-pattern, including this blog, and some implementations have already started supporting it as well.
Everyone who publishes content marked up with microformats or develops microformats implementations such as parsers and authoring tools should take a close look at supporting the value-class-pattern in the content they are publishing and the tools they are implementing. In particular:
If your implementation parses hCalendar, hReview, or hAtom, please implement the value-class-pattern in your parser, test it with the examples given both in the spec and the growing list of value-class-pattern examples in the wild, and add it to the list of value-class-pattern implementations.
If your site publishes hCalendar, hReview, or hAtom, please use the value-class-pattern for your dates and times, and add your site to the growing list of value-class-pattern examples in the wild.
If your implementation generates hCalendar, hReview, or hAtom, please generate your dates and times marked up with the value-class-pattern, and add your implementation to the list of value-class-pattern implementations.
If and when you encounter any issues or have feedback regarding the value-class-pattern, please add them to the value-class-pattern-issues and value-class-pattern-feedback pages respectively.
Major resolutions and minor revisions
The value-class-pattern has greatly addressed accessibility and authoring issues across several microformats, in particular for typical uses of dates and times. However, there are still a few open issues on specific microformats for which we are still exploring better (more semantic, more accessible) solutions, in particular the geo microformat (and property of hCard) when specified as a single hyperlink or abbreviation, and hCalendar’s dtend property when specifying a whole date (rather than a specific datetime).
With the value-class-pattern providing solutions to two out of the three biggest microformats challenges (the last of the three to be addressed in its own blog post), and resolutions to the remaining substantial open issues (e.g. as mentioned) on hCard, hCalendar, hReview, and hAtom, we will work on 1.0.1 revisions that:
incorporate said resolved substantial issues to date
require support of the value-class-pattern
are edited for broader understandability and usability.
The editors of all drafts, in development, and future compound microformats should also require support of the value-class-pattern in order to encourage better accessibility in content that is marked up with microformats.
Acknowledgments
Thanks to those in the broader accessibility and internationalization communities that have kept up with their constructive criticisms, suggestions, test cases, testing, test results documentation, feedback, and overall participation. Your efforts have contributed to major improvements in microformats, and we could not have done it without you and your expertise. In particular:
The original Web Standards Project article hAccessibility by Bruce Lawson and James Craig which provided both detailed documentation of real world concrete problems that were/are being experienced due to some uses of the abbr element with microformats, as well as several ideas for alternatives to explore. Many of those ideas formed the basis for what the microformats community spent many months investigating in depth, testing, iterating, evolving and eventually narrowing down and refining into what made it into the value-class-pattern (e.g. value-title in particular).
Everyone who has contributed documentation of patterns, issues, brainstorms, opinions regarding the abbr element, dates, datetimes, accessibility, assistive technology, internationalization/localization, etc. to the microformats wiki. All these additions to our broader body of knowledge helped shape and refine the value-class-pattern you see today.
In particular I want to thank James Craig for the many hours he spent extensively testing and documenting of several alternatives with screen readers.
Personally I have very much appreciated Derek Featherstone’s optimism regarding microformats and accessibility, consistent in-person encouragement to me and others to keep working at it, and continued positive reminding to keep in mind the broader community of those that use the Web.
Finally, thanks to all of the authors, designers, and developers supporting microformats, especially those who continued to do so when well aware of accessiblity and other open issues, for their patience and for never giving up.
Related
@microformats announcement of value-class-pattern
Ben Ward’s “value-class-pattern call for implementations” post to microformats-dev.
May 12th, 2009
Tantek
1 Comment
1 blog reaction
Marketing Advertising Directory
Emil Cohen microformats
Hi, my name is Emil Cohen and I dig microformats!
Social Networking Websites.Marking up structured dataPrint
About structured data
Structured data makes the web a better place. It also helps Google better understand and present your page in search results.
For example, we can recognize the following kinds of information on pages containing reviews, and may make them available in search results:
The writer of the review
The date the review was written
The rating (for example, 4/5).
For items with multiple user reviews, the number of reviews and average rating.
Google's first use of this data will be in search results snippets for two kinds of objects: Reviews and People. Providing more detail in search results helps users to understand the value of your pages. When users get more information showing how your page is relevant to their search, they're more likely to click through to see the full page. (Including this information will not necessarily affect your search results. As always, Google will use its own algorithms and policies to determine what information to show and when to show information based on user needs.) This structured data can also be used by Custom Search engines on your site, and gives you much more control over the behavior of your Custom Search engine. (Note: We currently support this structured content in English only.)
At Google, we believe in openness, so we are using two open standards to allow you to annotate structured data on your site: microformats and RDFa. Both standards allow markup of information on your pages. To ensure that Google understands your markup, we encourage you to follow the format of our examples. You don't need any prior knowledge of microformats or RDFa to use these standards, just a basic knowledge of XHTML.
How microformats and RDFa work
Imagine that you have a review of a restaurant on your page. In your HTML, you show the name of the restaurant, the address and phone number, the number of users who have provided reviews, and the average rating. People can read and understand this information, but to a computer it is nothing but strings of unstructured text. With microformats or RDFa, you can label each piece of text to make it clear that it represents a certain type of data: for example, a restaurant name, an address, or a rating. This is done by providing additional HTML tags that computers understand. These don't affect the appearance of your pages, but Google and any other services that look at the HTML can use the tags to better understand your information, and display it in useful ways—for example, in search results. You can use either whichever standard you prefer—microformats or RDFa— and you don't need to understand one in order to use the other.
If you are marking up structured data on your web pages, you can let us know. While we won't be able to individually reply to everyone who fills out this form and we can't make guarantees about how we may use data from any particular site, we may be in touch to learn more about your data.
For more information, see the following articles:
About microformats
About RDFa
For specific vocabulary and examples, see:
Reviews
People
Products
Businesses and organizations
Marketing Advertising Directory
Tuesday, May 12, 2009
Use Twitter For Your Business Build Google PageRank
How To Use Twitter For Your Business.
Use Twitter or any Social Networking website For Your Business Build Google PageRank by Exchanging Links with Social Networking users.
just like you those social networking websites are benefiting from your membership, so why don't you benefit from your membership in any social networking website.
this is what is all about, twitter count the user number 6,000,000 Facebook have 200 millions users worldwide, they do it by the power of you and some help via the media it's big money business and you will stay small if you don't take action fast to build your website system using google pagerank.
You can build great website to put your networking in and keep coming back, but you must follow are tips and the best of it they are free for any one.
Find the right people and the right websites to do so.
World Marketing Social Networking inbound marketing.
social networking blogs and websites are great tools to build organic search and to exchange links with related websites.
you need to make sure that the site you link too and the website who are linking back to you have something in comment, other way is crating new page in your website with Title keywords description to the website that are not related to your website and provide some related text and link back to the other website as long as the webmaster he or she do the same for your website.
Links Exchange with social networking, media, news, technology, marketing, advertising and gadgets websites are the right way to go if you want to build good PageRank they have lots of Internet users and lots of visitors to they Website.
Twitter is a social networking media site. The idea behind social networking and media is to develop relationships with others, so that trust is built. Using a social media approach to marketing steers away from "in your face" advertising and relies upon revealing your business, as you would to a friend, by interacting and exchanging ideas and information.There is a protocol on Twitter and you can learn a lot by joining, laying back and watching, and then gradually starting conversations. You can pick out who you wish to "follow" so that you can learn more about the person and his/her business. There are plenty of links, videos, and broadcasts to visit (posted by members) which will give you even more info.Read others posts and blogs to see how they interact with other members. Watch how they present their ideas and events and build interest in their particular businesses. This is really a slow process. It does not happen overnight, but it can have a big payoff.This social media craze is all new to me.
I have a business and I have to do my own marketing, but I am not an expert. My expertise is as a writer and an innkeeper (one-man operation). It’s a small operation, so I can’t afford to pay for marketing. I rely on research, reading, and the Internet for ideas.
I joined Twitter, a popular social networking media site, a couple of months ago when I began building my blogs. I frequently multi-task and, since I was also interested in learning about social media, I figured I would do/learn everything at the same time.
I love learning new stuff!I have asked many questions on Twitter, to which I never got an answer.
Occasionally someone will respond. However, where I feel I get the most value out of it is by reading other chats and comments by other members, some of whom are experts in marketing and social media and other related fields. I’ve gone to the links they suggest, to their blogs and to their sites. I think focusing on utilizing the tremendous amount of info that is put out on Twitter and not on whether or not one get’s a response reaps the most benefits. Google will love your website too.
So make sure you follow those tips and you will succeed.
Nowi will pu it in tow words links exchange.
About me Emil Cohen World Marketing
Thank's to Nancy Hinchliff
My Website http://www.world-marketings.com/
My twitter username http://twitter.com/emilcohen.com username http://twitter.com/socialwebsites
My twitter username http://twitter.com/emilcohen.com username http://twitter.com/socialwebsites
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Twitter Blog: Canada Gets Fully Twitterized
Twitter Blog: Canada Gets Fully Twitterized
Canada Gets Fully Twitterized How but California gets Twitterized???
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Canada Gets Fully Twitterized How but California gets Twitterized???
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Who’s looking for you? (SEM 101) Live Search Webmaster Center Blog
Who’s looking for you? (SEM 101) Live Search Webmaster Center Blog
Quick note from the author: The closing teaser from my last post said the next post would cover building a toolbox. I’ve decided to take another tack on this and make references to tools as we go along in the series to keep the unfolding story as interesting, active, and relevant as possible. Sorry for the misdirection! – Rick
Before you can begin to effectively optimize and market your website for your audience, you need to know who that audience is.
Who are your website’s customers today? From which group can you effectively draw the most response, whether that be an online sale, a visit to your brick-and-mortar business, a subscription to your newsletter, or whatever it is you’re offering? That really depends upon who you are. Think about it for a moment.
Who are you looking for?
I can hear some folks now. “I want everyone to know about my site/business/service/fill-in-the-blank.” Sure. And I want to find a million dollars in my piggy bank. Every day. But is that realistic? (It certainly isn’t for me!) But you will likely find great success if you define your primary audience as the one with the highest potential for conversions (where the website visitor “converts” to a customer by buying/subscribing/downloading something, which fulfills the goal of your website). Spending your limited search engine marketing (SEM) budget on ill-defined or poorly selected audiences will only waste your money, limiting your return on investment. Consider who is the best potential target for your type of business, but also be sure to consider the caveats of your particular business.
For example, if you are a restaurant owner, your most effective advertising will most likely be to your local residents. Unless you just hired a new, Michelin-rated chef and are located in Napa, CA, New York City, on the Las Vegas strip, or other such major culinary tourist destination spot, the highest percentage of your nightly customer base are not likely to be out-of-towners. Your best bets are with locals.
How about the B&B owner? I’d guess that very few of your customers drive a few blocks away from their own home to stay overnight at your B&B, even if they are die-hard B&B patrons when they travel. As such, casting a wider net is needed to capture this likely audience, such as regional and, as success grows, eventually national, in scope, but not necessarily with folks across the globe. It might be true, though, that locals might like to refer their visiting in-laws there, so locals could be a secondary audience. Then again, if your B&B is exceptionally attractive and can accommodate private events such as wedding parties, off-site business meetings, and the like, then the local audience comes back into the picture as a potential primary audience.
How about an online retailer? Since you likely offer shipping, then limiting the scope to local or even regional folks is not necessary (unless the product has primarily a local/regional appeal, such as local sports team paraphernalia). This audience would likely be nationwide.
And for a highly specialized service designed around an unusual resource, such as organizing and leading Alaskan wilderness salmon fishing trip adventures, then you might find there is a niche, but global audience for your site.
You’ve no doubt noticed that the caveats to this abound, but this is all good. Now you’re thinking about the specific audience for your site based on what it is you offer.
Confirm your suspicions
You certainly know your business better than anyone else, but double-check your assumptions. To discover who’s actually visiting your site today, turn to the power of web analytics. Web analytics tools collect, analyze, and report on the data received from the Internet about your web site.
With web analytics tools, you can learn a great deal of information about who is accessing your site. You can typically learn how visitors come to your site (be it from search engines referrals, inbound links from other sites, or users directly typing your URL in their browser), where they are physically located (broken out by country, region, state, and even city), how many pages they view when they get there, how many of your visitors converted, and much more. You can get reports on all sorts of data collected about the way visitors use your site and its visibility on the Web.
Web analytics is done in two ways. Some tools are considered to be off-site analytics, and they analyze your site’s potential and measure its current visibility on the Web. Most analytics tools, however, are called on-site, and they measure the actual traffic through your site. Some of these tools use your web server’s access logs for the visitor data, but other on-site tools require some type of tracking mechanism be added to each page of your website so that the analytics engine can collect visitor data.
Web analytics tools are available through a variety of sources. Some web analytics tool providers charge fees, while other tools can be used free of charge. Find one you like and set up an account for your site. Note that analytics tools using the tracking mechanism of data collection need time to gather their data; they won’t offer much meaningful reporting initially. But that’s all the reason more to set it up ASAP! Once you have visitor data to analyze, you can confirm whether your assessments about your primary audience are borne out. We’ll talk more about exploring the utility of web analytics in later posts.
Help them find you
Evaluating your business knowledge and using web analytics tools is the process of identifying who is truly your best-bet, primary audience. And once done, you’ll be better equipped to make your site more discoverable to those folks. If you manage an Italian restaurant, do you really think your goal is to get the top rank for the search phrase “Italian restaurants”? It’s not realistic (unless you run a huge, nationally known restaurant franchise!). It’s also not really desirable. Who wants to spend the time addressing e-mails from out-of-towners asking pointless questions when they will likely never spend a dime at your tables? But ranking high for a more targeted search, such as “Italian restaurants Redmond WA,” might be a very good goal to pursue for your local patrons. After all, those local patrons are the ones who, by percentage, do the most to cover your monthly bills and payroll with their spending.
I can’t tell you how often I’ve seen websites for small, local companies who seem to assume everyone seeing their site already knows who they are, where they are located, and how to contact them. These sites are typically for brick-and-mortar businesses that have all but hidden where they are physically located, yet for all intents and purposes, their intended audience is strictly local. It’s as if they used the text from their local print advertising for their website (in fact, they probably did). How is that going to help them increase business through web search? How will the search engines even know to rank them with high relevance when a searcher looks for their business in their locality? They won’t, and that’s a lost conversion opportunity.
Alternatively, online retailers who focus on local information are also missing the point. If the primary audience wants to buy from you, they will most likely want the item shipped. Emphasis on your office location is likely of little relevance to the vast majority of them. Focus on what your audience needs to know, not on what you want to tell them. But to do that, you need to first know who they are.
What we’ve been dancing around and leading up to here is the concept of developing keywords. But to make those keywords work, you have to know who will be using them. Who’s looking for you? Help them find you!
If you have any questions, comments, or suggestions, feel free to post them in our SEM forum. Until next time...
By -- Rick DeJarnette, Live Search Webmaster Center
Marketing Advertising | Directory
Quick note from the author: The closing teaser from my last post said the next post would cover building a toolbox. I’ve decided to take another tack on this and make references to tools as we go along in the series to keep the unfolding story as interesting, active, and relevant as possible. Sorry for the misdirection! – Rick
Before you can begin to effectively optimize and market your website for your audience, you need to know who that audience is.
Who are your website’s customers today? From which group can you effectively draw the most response, whether that be an online sale, a visit to your brick-and-mortar business, a subscription to your newsletter, or whatever it is you’re offering? That really depends upon who you are. Think about it for a moment.
Who are you looking for?
I can hear some folks now. “I want everyone to know about my site/business/service/fill-in-the-blank.” Sure. And I want to find a million dollars in my piggy bank. Every day. But is that realistic? (It certainly isn’t for me!) But you will likely find great success if you define your primary audience as the one with the highest potential for conversions (where the website visitor “converts” to a customer by buying/subscribing/downloading something, which fulfills the goal of your website). Spending your limited search engine marketing (SEM) budget on ill-defined or poorly selected audiences will only waste your money, limiting your return on investment. Consider who is the best potential target for your type of business, but also be sure to consider the caveats of your particular business.
For example, if you are a restaurant owner, your most effective advertising will most likely be to your local residents. Unless you just hired a new, Michelin-rated chef and are located in Napa, CA, New York City, on the Las Vegas strip, or other such major culinary tourist destination spot, the highest percentage of your nightly customer base are not likely to be out-of-towners. Your best bets are with locals.
How about the B&B owner? I’d guess that very few of your customers drive a few blocks away from their own home to stay overnight at your B&B, even if they are die-hard B&B patrons when they travel. As such, casting a wider net is needed to capture this likely audience, such as regional and, as success grows, eventually national, in scope, but not necessarily with folks across the globe. It might be true, though, that locals might like to refer their visiting in-laws there, so locals could be a secondary audience. Then again, if your B&B is exceptionally attractive and can accommodate private events such as wedding parties, off-site business meetings, and the like, then the local audience comes back into the picture as a potential primary audience.
How about an online retailer? Since you likely offer shipping, then limiting the scope to local or even regional folks is not necessary (unless the product has primarily a local/regional appeal, such as local sports team paraphernalia). This audience would likely be nationwide.
And for a highly specialized service designed around an unusual resource, such as organizing and leading Alaskan wilderness salmon fishing trip adventures, then you might find there is a niche, but global audience for your site.
You’ve no doubt noticed that the caveats to this abound, but this is all good. Now you’re thinking about the specific audience for your site based on what it is you offer.
Confirm your suspicions
You certainly know your business better than anyone else, but double-check your assumptions. To discover who’s actually visiting your site today, turn to the power of web analytics. Web analytics tools collect, analyze, and report on the data received from the Internet about your web site.
With web analytics tools, you can learn a great deal of information about who is accessing your site. You can typically learn how visitors come to your site (be it from search engines referrals, inbound links from other sites, or users directly typing your URL in their browser), where they are physically located (broken out by country, region, state, and even city), how many pages they view when they get there, how many of your visitors converted, and much more. You can get reports on all sorts of data collected about the way visitors use your site and its visibility on the Web.
Web analytics is done in two ways. Some tools are considered to be off-site analytics, and they analyze your site’s potential and measure its current visibility on the Web. Most analytics tools, however, are called on-site, and they measure the actual traffic through your site. Some of these tools use your web server’s access logs for the visitor data, but other on-site tools require some type of tracking mechanism be added to each page of your website so that the analytics engine can collect visitor data.
Web analytics tools are available through a variety of sources. Some web analytics tool providers charge fees, while other tools can be used free of charge. Find one you like and set up an account for your site. Note that analytics tools using the tracking mechanism of data collection need time to gather their data; they won’t offer much meaningful reporting initially. But that’s all the reason more to set it up ASAP! Once you have visitor data to analyze, you can confirm whether your assessments about your primary audience are borne out. We’ll talk more about exploring the utility of web analytics in later posts.
Help them find you
Evaluating your business knowledge and using web analytics tools is the process of identifying who is truly your best-bet, primary audience. And once done, you’ll be better equipped to make your site more discoverable to those folks. If you manage an Italian restaurant, do you really think your goal is to get the top rank for the search phrase “Italian restaurants”? It’s not realistic (unless you run a huge, nationally known restaurant franchise!). It’s also not really desirable. Who wants to spend the time addressing e-mails from out-of-towners asking pointless questions when they will likely never spend a dime at your tables? But ranking high for a more targeted search, such as “Italian restaurants Redmond WA,” might be a very good goal to pursue for your local patrons. After all, those local patrons are the ones who, by percentage, do the most to cover your monthly bills and payroll with their spending.
I can’t tell you how often I’ve seen websites for small, local companies who seem to assume everyone seeing their site already knows who they are, where they are located, and how to contact them. These sites are typically for brick-and-mortar businesses that have all but hidden where they are physically located, yet for all intents and purposes, their intended audience is strictly local. It’s as if they used the text from their local print advertising for their website (in fact, they probably did). How is that going to help them increase business through web search? How will the search engines even know to rank them with high relevance when a searcher looks for their business in their locality? They won’t, and that’s a lost conversion opportunity.
Alternatively, online retailers who focus on local information are also missing the point. If the primary audience wants to buy from you, they will most likely want the item shipped. Emphasis on your office location is likely of little relevance to the vast majority of them. Focus on what your audience needs to know, not on what you want to tell them. But to do that, you need to first know who they are.
What we’ve been dancing around and leading up to here is the concept of developing keywords. But to make those keywords work, you have to know who will be using them. Who’s looking for you? Help them find you!
If you have any questions, comments, or suggestions, feel free to post them in our SEM forum. Until next time...
By -- Rick DeJarnette, Live Search Webmaster Center
Marketing Advertising | Directory
What Is Google Squared? It Is How Google Will Crush Wolfram Alpha (Exclusive Video)
What Is Google Squared? It Is How Google Will Crush Wolfram Alpha (Exclusive Video)
One of the next frontiers of search is taking all of the unstructured data spread helter-skelter across the Web and treat it like it is sitting in a nice, structured database. It is easier to get answers out of a database where everything is neatly labeled, stamped, and categorized. As the sheer volume of stuff on the Web keeps growing, keyword search keeps getting closer to its breaking point. Adding structure to the Web is one way to make sense of all that data, and Google is starting the tackle the problem with a Google Labs project called Google Squared, which Marissa Mayer mentioned earlier today at the company’s Searchology briefing.
Google Squared extracts data from Web pages and presents them in search results as squares in an online spreadsheet. Michael was at the event and got a personal demo (see video below). From Michael’s Searchology notes:
Google Squared is launching later this month in labs. Google Squared returns search results in a spreadsheet format. It structures the unstructured data on web pages. So a search for Small Dogs returns results with names, description, size, weight, origin, etc., in columns and rows.
Google is looking for data structures on the web that imply facts, and then grabbing it for Squared results. “It takes an incredible amount of compute power to create one of those squares,” she says.
This type of technology has obvious applications for many types of targeted searches, including product search, health search, scientific searches, you name it. There are dozens of semantic search startups trying to impose structure on the Web to perform similar tricks. Another high-profile search startup which is launching on Monday, Wolfram Alpha, takes a slightly different approach in that it simply ingests massive amounts of information into its own databases where it can query it to its heart’s delight. Already there is a bit of a rivalry between Google and Wolfram because getting back structured results is a major new direction for search.
Wolfram does a pretty good job parsing the information in its own databases, but those databases will never match what is available on the Web. Wolfram’s databases currently store only 10 terabytes of information, a tiny fraction of what is on the Web. (I will be posting my impressions of Wolfram’s search engine soon). Google Squared is an early attempt to take the messy data which exists on the Web and place it into simple tables. It is still very experimental and isn’t always on target, but you can see where this is going. Turning the Web into a giant database will crush any attempt to segregate the “best” information into a separate database so that it can be processed and searched more deeply.
In the video demo below, a search for “camera” sorts the results in different columns by images, description, and manufacturer, resolution, etc.. You can refine results by clicking on a particular column such as manufacturer. A search for “rollercoasters” sorts results by name, image, description, height, length, and number of inversions. But sometimes it gets confused. A search for “spaceships” turns up a Corvette and a missile carrier. It is going to be a while before this makes it out of Google Labs
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G4 Named Official Broadcaster of 2009 Electronic Entertainment Expo, Securing Unprecedented Television Rights to Gaming Industry's Biggest Event
G4 Named Official Broadcaster of 2009 Electronic Entertainment Expo, Securing Unprecedented Television Rights to Gaming Industry's Biggest Event
G4 to Bring Fans 22 Hours of Live E3 Expo Coverage On-Air and Across G4 Multiplex, Including G4tv.com, G4 VOD, G4 Podcasting and G4 Mobile Starting June 1
G4 to Bring Fans 22 Hours of Live E3 Expo Coverage On-Air and Across G4 Multiplex, Including G4tv.com, G4 VOD, G4 Podcasting and G4 Mobile Starting June 1
LOS ANGELES, April 21, 2009 – G4, the multi-media network that is plugged in to the digital generation and its love of videogames and technology, has been named the official broadcaster of the 2009 Electronic Entertainment Expo (E3 Expo). The network will bring videogame fans unprecedented access to all of the excitement that makes E3 Expo the epicenter of the gaming world. G4 will offer:
Over 22 hours of LIVE coverage
Steve Wiebe LIVE world record Donkey Kong high score attempt
LIVE on-air coverage of FIVE major press conferences, including Sony, Microsoft and Nintendo
G4TV.com to stream ALL E3 press conferences LIVE and unedited
Hands-on game demos
Exclusive interviews with top gaming executives
G4’s comprehensive coverage kicks off on-air and online at G4TV.com Monday, June 1 and continues through Thursday, June 4.
“G4 is bringing gamers more up-to-the-minute news and inside access to E3 Expo than any other media outlet,” said Neal Tiles, President, G4. “The E3 Expo is one of the biggest events of the year for our audience and the multi-platform coverage we’re offering gives fans a front row seat to every press conference, game demo and major happening at this year’s show.”
As the official broadcaster of E3 Expo, G4 is the only place gaming fans can get all the inside scoop and information from this highly anticipated event. “Attack of the Show” and “X-Play” teams will report directly from the show floor of the Los Angeles Convention Center with an unprecedented 20 hours of exclusive coverage, including live E3 Expo press conferences and breaking news reports from all the key events. G4’s on-air team will also showcase an unparalleled number of hands-on demos and exclusive interviews with the people who are changing the world of gaming.
“G4’s commitment to gamers and to games is remarkable,” said Rich Taylor, senior vice president of communications & industry affairs for the ESA. “We are proud to partner with them for the E3 Expo as the latest in cutting-edge entertainment and innovative story-telling is unveiled.”
G4tv.com will be launching an entirely new E3 Expo website with staff working around-the-clock at E3 Expo and at G4tv.com’s Los Angeles offices to bring fans up-to-the-minute breaking news, game announcements, exclusive interviews, HD trailers and in-game footage, screenshots, photo galleries, HD hands-on demos and special editions of “MMO Report” and “Sessler’s Soapbox”. Additionally, G4tv.com will once again bring eager audiences live streaming video and liveblog coverage from every E3 media briefing as well as full live streaming coverage of Steve Wiebe’s World Record Donkey Kong attempt so fans from around the world can share in the excitement live and exclusively on G4tv.com. From before the floor opens to when the last fan is kicked out of the Los Angeles Convention Center G4tv.com will bring gamers the most complete coverage of E3 Expo 2009 available across its website, podcasting and VOD platforms.To see G4’s coverage, please access: G4tv.com/E3
About E3 ExpoTM
E3 Expo is the world's premiere trade show for computer and video games and related products. The show is owned by the Entertainment Software Association (ESA), the U.S. association dedicated to serving the business and public affairs needs of the companies, publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet. For more information, please visit http://www.e3expo.com/ or http://www.theesa.com/.
About the ESA
The Entertainment Software Association is the U.S. association dedicated to serving the business and public affairs needs of companies publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet. The ESA offers services to interactive entertainment software publishers including a global anti-piracy program, owning the Electronic Entertainment Expo (E3), business and consumer research, federal and state government relations, First Amendment and intellectual property protection efforts. For more information, please visit http://www.theesa.com/.
About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, peer-to-peer networking and one-stop comparison shopping. IDG World Expo's portfolio of conferences and events includes Entertainment For All® (E For All®), E3 Media & Business Summit, LinuxWorld Conference & Expo®, Macworld Conference & Expo®, Next Generation Data CenterTM (NGDCTM) and REVEAL Los Angeles... The Fashion & Design EventTM. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.
Over 22 hours of LIVE coverage
Steve Wiebe LIVE world record Donkey Kong high score attempt
LIVE on-air coverage of FIVE major press conferences, including Sony, Microsoft and Nintendo
G4TV.com to stream ALL E3 press conferences LIVE and unedited
Hands-on game demos
Exclusive interviews with top gaming executives
G4’s comprehensive coverage kicks off on-air and online at G4TV.com Monday, June 1 and continues through Thursday, June 4.
“G4 is bringing gamers more up-to-the-minute news and inside access to E3 Expo than any other media outlet,” said Neal Tiles, President, G4. “The E3 Expo is one of the biggest events of the year for our audience and the multi-platform coverage we’re offering gives fans a front row seat to every press conference, game demo and major happening at this year’s show.”
As the official broadcaster of E3 Expo, G4 is the only place gaming fans can get all the inside scoop and information from this highly anticipated event. “Attack of the Show” and “X-Play” teams will report directly from the show floor of the Los Angeles Convention Center with an unprecedented 20 hours of exclusive coverage, including live E3 Expo press conferences and breaking news reports from all the key events. G4’s on-air team will also showcase an unparalleled number of hands-on demos and exclusive interviews with the people who are changing the world of gaming.
“G4’s commitment to gamers and to games is remarkable,” said Rich Taylor, senior vice president of communications & industry affairs for the ESA. “We are proud to partner with them for the E3 Expo as the latest in cutting-edge entertainment and innovative story-telling is unveiled.”
G4tv.com will be launching an entirely new E3 Expo website with staff working around-the-clock at E3 Expo and at G4tv.com’s Los Angeles offices to bring fans up-to-the-minute breaking news, game announcements, exclusive interviews, HD trailers and in-game footage, screenshots, photo galleries, HD hands-on demos and special editions of “MMO Report” and “Sessler’s Soapbox”. Additionally, G4tv.com will once again bring eager audiences live streaming video and liveblog coverage from every E3 media briefing as well as full live streaming coverage of Steve Wiebe’s World Record Donkey Kong attempt so fans from around the world can share in the excitement live and exclusively on G4tv.com. From before the floor opens to when the last fan is kicked out of the Los Angeles Convention Center G4tv.com will bring gamers the most complete coverage of E3 Expo 2009 available across its website, podcasting and VOD platforms.To see G4’s coverage, please access: G4tv.com/E3
About E3 ExpoTM
E3 Expo is the world's premiere trade show for computer and video games and related products. The show is owned by the Entertainment Software Association (ESA), the U.S. association dedicated to serving the business and public affairs needs of the companies, publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet. For more information, please visit http://www.e3expo.com/ or http://www.theesa.com/.
About the ESA
The Entertainment Software Association is the U.S. association dedicated to serving the business and public affairs needs of companies publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet. The ESA offers services to interactive entertainment software publishers including a global anti-piracy program, owning the Electronic Entertainment Expo (E3), business and consumer research, federal and state government relations, First Amendment and intellectual property protection efforts. For more information, please visit http://www.theesa.com/.
About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, peer-to-peer networking and one-stop comparison shopping. IDG World Expo's portfolio of conferences and events includes Entertainment For All® (E For All®), E3 Media & Business Summit, LinuxWorld Conference & Expo®, Macworld Conference & Expo®, Next Generation Data CenterTM (NGDCTM) and REVEAL Los Angeles... The Fashion & Design EventTM. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.
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Microsoft Windows 7 Beta to the Release
Microsoft Windows 7 Beta to the Release
Engineering Windows 7
Welcome to our blog dedicated to the engineering of Microsoft Windows 7
This Blog
News
These postings are provided "AS IS" with no warranties, and confer no rights. Use of included code samples are subject to the terms specified at Microsoft - Information on Terms of Use.
Our Next Engineering Milestone
Back in January we released the Beta and updated you on our overall engineering process that will get us from Beta to the Release Candidate. Today, downloading of the Release Candidate started and we’re already seeing a lot of installations and a lot of excitement. On behalf of the team, I want to extend a thank you for all of the millions of people who have been running and testing the Beta who have helped to make the Release Candidate possible. The feedback we have received, through all the mechanisms we have blogged about, has been an incredibly valuable part of Engineering Windows 7. We continue to be humbled by the response to Windows 7. Thank you!
This post is about the path from RC to what we call RTM, release to manufacturing. RTM is not one point in time but a “process” as from RTM we enable the PC manufacturers to begin their processes of building Windows 7 images for new PCs, readying downloads for existing machines, and preparing the full supply chain to deliver Windows 7 to customers. Thus RTM is the final stage in our engineering of Windows 7, but the engineering continues from RTM until you can purchase Windows 7 and Windows 7 PCs in stores at General Availability, or GA.
The path to RTM starts with downloads of the RC. The RC is “done” and what we are doing is validating this against the breadth of the ecosystem and with partners. It means, from our perspective, we have run many tests many times and are working to understand the quality of the release in a breadth sense. We’re all familiar with this as we have done this same thing as we went from pre-Beta to Beta and from Beta to RC. The primary difference with the RC is that we will not be changing the functionality or features of the product at this point—that’s the sort of thing we’ll save for a future release. We’ve gotten tons of feedback on design and features and shown how we have digested and acted on this feedback throughout many posts on this blog. We know we did not do everything that was asked, and we have also seen that we’ve been asked to do things that are tricky to reconcile. We hoped through the dialog on this blog that we’ve shown our commitment to listening and balancing a wide variety of inputs, and how we have thought about the evolution of Windows.
What sort of feedback are we looking for in the RC? We are primarily focused on monitoring the behavior of the product through the telemetry, and of course making sure we did not introduce any regressions in any dimension from Beta quality. One of the things we have done since Beta has continued to beef up telemetry—we’ve put in additional monitoring points in many systems. We’re particularly interested in seeing what devices are installed, drivers that are required, and overall system performance. We have telemetry points that monitor the UI responsiveness of the Start Menu, Internet Explorer (recently posted), Boot, Shutdown, Resume, and across all subsystems. Of course in the final product, this telemetry is optional and opt-in, and it is always private.
There are a series of specific types of reports that we are keeping an eye out for that would constitute changes we would make to the code between now and RTM. Some of these might include:
Installation – We have significant telemetry in the setup process and also significant logging. Of course if you can’t set up at all that is something we are interested in and the same holds for upgrades from Windows Vista. For the “enrolled” beta programs we have a mechanism to enlist a connection to Microsoft for these issues and for the broad community the public support groups are monitored.
Security issues – Obviously any vulnerability is a potential for something we would fix. We will use the same criteria to address these issues as we would for any in-market product.
Crashes and Hangs – We are monitoring the “crash” reports for issues that arise that impact broad sets of people. These could be Windows code, drivers, or third party software. This information streams “real time” to Microsoft and we watch it very carefully.
Device installation and compatibility – When you download a driver from Windows Update or install a driver via a manufacturer’s setup program this is a data point we collect. We’ve had millions of unique PnP IDs through the Beta. We also receive the IDs for devices that failed to locate drivers. We are constantly updating this web service with pointers to information about the device (driver availability, instructions, etc.)
Software installation – Similar to devices, we are also monitoring the installation process of software and noting programs that do not complete successfully. Again we have the mechanism to help move that foreword and/or introduce compatibility work in the RTM milestone.
Servicing – We will continue to test the servicing of Windows 7 so everyone should expect updates to be made available via Windows Update. This includes new drivers and will also include patches to Windows 7. Test Updates will be labeled as such. We might also fix any significant issue with new code as well. All of this in an effort to validate the servicing pipeline and to maintain the quality of the RC.
New Hardware – Perhaps the most important category is making sure that we work with all the new hardware being made as we all use 7100. Our PC Manufacturing partners and Hardware partners are engineering new PCs and these are combinations new to the market and new to the OS. We’re working together to make sure Windows 7 has great support for these PCs and hardware.
All of the feedback will be evaluated and whether the issue is with Windows itself or with hardware, software, or OEM partner code we will work closely across the entire ecosystem to do what is necessary to deliver excellent fully integrated PCs. This goal is more important than anything else at this point. The depth of this work is new for the team in terms of spending engineer to engineer time across a broad range of partners to make sure everyone is ready together to deliver a great PC experience.
Overall, while many have said that the quality of the Beta was on par with past RCs (remember how some even suggested we release it as final!), we are working to do an even better job with Windows 7. We think we have the tools in place to do that.
While the RC itself was compiled about 2 weeks ago, it takes a bit of time to go through the mechanics of validating all the ISOs and images that are released. In the meantime we continue doing daily builds of the product. The daily builds are incorporating code changes to address the above types of issues that impact enough customers that on balance the code change is more valuable than the potential of a regression. Throughout this process, every change to the code is looked at by many people across development and test, and across many different teams. We have a lot of engineers changing a very little bit of code. We often say that shipping a major product means “slowing everything down”. Right now we’re being very deliberate with every change we make.
The RTM milestone is not a date, but a process. As that process concludes, we are done changing the code and are officially “servicing” Windows 7. That means any subsequent changes are delivered as fixes (KB articles) or banked for the first service pack. Obviously our ability to deliver fixes via Windows Update has substantially changed the way we RTM and so it is not unreasonable to expect updates soon after the product is complete as we have done for both Windows XP and Windows Vista.
Between now and the RTM milestone we will make changes to the code in response the above inputs. We are decelerating and will do so “gracefully” and not abruptly. We do not have a “deadline” we are aiming to meet and the quality (in all dimensions) of the product and a smooth finish are the most important criteria for Windows 7. In addition, we have a lot of work going on behind the scenes to build Windows 7 in nearly 100 languages around the world and to make sure all the supporting materials such as our Windows web site, SDK, resource kits, and so on are ready and available in a timely manner.
Once we have entered the RTM phase, our partners will begin to make their final images and manufacture PCs, and hardware and software vendors will ready their Windows 7 support and new products. We will also begin to manufacture retail boxes for shipment around the world. We will continue to work with our enterprise customers as well and based on the RTM process the volume license products will be available as well.
Delivering the highest quality Windows 7 is the most important criteria for us at this point—quality in every dimension. The RTM process is designed to be deliberate and maintain the overall engineering integrity of the system. Many are pushing us to release the product sooner rather than later, but our focus remains on a high quality release.
Ultimately our partners will determine when their PCs are available in market. If the feedback and telemetry on Windows 7 match our expectations then we will enter the final phases of the RTM process in about 3 months. If we are successful in that, then we tracking to our shared goal of having PCs with Windows 7 available this Holiday season.
Engineering Windows 7
Welcome to our blog dedicated to the engineering of Microsoft Windows 7
This Blog
News
These postings are provided "AS IS" with no warranties, and confer no rights. Use of included code samples are subject to the terms specified at Microsoft - Information on Terms of Use.
Our Next Engineering Milestone
Back in January we released the Beta and updated you on our overall engineering process that will get us from Beta to the Release Candidate. Today, downloading of the Release Candidate started and we’re already seeing a lot of installations and a lot of excitement. On behalf of the team, I want to extend a thank you for all of the millions of people who have been running and testing the Beta who have helped to make the Release Candidate possible. The feedback we have received, through all the mechanisms we have blogged about, has been an incredibly valuable part of Engineering Windows 7. We continue to be humbled by the response to Windows 7. Thank you!
This post is about the path from RC to what we call RTM, release to manufacturing. RTM is not one point in time but a “process” as from RTM we enable the PC manufacturers to begin their processes of building Windows 7 images for new PCs, readying downloads for existing machines, and preparing the full supply chain to deliver Windows 7 to customers. Thus RTM is the final stage in our engineering of Windows 7, but the engineering continues from RTM until you can purchase Windows 7 and Windows 7 PCs in stores at General Availability, or GA.
The path to RTM starts with downloads of the RC. The RC is “done” and what we are doing is validating this against the breadth of the ecosystem and with partners. It means, from our perspective, we have run many tests many times and are working to understand the quality of the release in a breadth sense. We’re all familiar with this as we have done this same thing as we went from pre-Beta to Beta and from Beta to RC. The primary difference with the RC is that we will not be changing the functionality or features of the product at this point—that’s the sort of thing we’ll save for a future release. We’ve gotten tons of feedback on design and features and shown how we have digested and acted on this feedback throughout many posts on this blog. We know we did not do everything that was asked, and we have also seen that we’ve been asked to do things that are tricky to reconcile. We hoped through the dialog on this blog that we’ve shown our commitment to listening and balancing a wide variety of inputs, and how we have thought about the evolution of Windows.
What sort of feedback are we looking for in the RC? We are primarily focused on monitoring the behavior of the product through the telemetry, and of course making sure we did not introduce any regressions in any dimension from Beta quality. One of the things we have done since Beta has continued to beef up telemetry—we’ve put in additional monitoring points in many systems. We’re particularly interested in seeing what devices are installed, drivers that are required, and overall system performance. We have telemetry points that monitor the UI responsiveness of the Start Menu, Internet Explorer (recently posted), Boot, Shutdown, Resume, and across all subsystems. Of course in the final product, this telemetry is optional and opt-in, and it is always private.
There are a series of specific types of reports that we are keeping an eye out for that would constitute changes we would make to the code between now and RTM. Some of these might include:
Installation – We have significant telemetry in the setup process and also significant logging. Of course if you can’t set up at all that is something we are interested in and the same holds for upgrades from Windows Vista. For the “enrolled” beta programs we have a mechanism to enlist a connection to Microsoft for these issues and for the broad community the public support groups are monitored.
Security issues – Obviously any vulnerability is a potential for something we would fix. We will use the same criteria to address these issues as we would for any in-market product.
Crashes and Hangs – We are monitoring the “crash” reports for issues that arise that impact broad sets of people. These could be Windows code, drivers, or third party software. This information streams “real time” to Microsoft and we watch it very carefully.
Device installation and compatibility – When you download a driver from Windows Update or install a driver via a manufacturer’s setup program this is a data point we collect. We’ve had millions of unique PnP IDs through the Beta. We also receive the IDs for devices that failed to locate drivers. We are constantly updating this web service with pointers to information about the device (driver availability, instructions, etc.)
Software installation – Similar to devices, we are also monitoring the installation process of software and noting programs that do not complete successfully. Again we have the mechanism to help move that foreword and/or introduce compatibility work in the RTM milestone.
Servicing – We will continue to test the servicing of Windows 7 so everyone should expect updates to be made available via Windows Update. This includes new drivers and will also include patches to Windows 7. Test Updates will be labeled as such. We might also fix any significant issue with new code as well. All of this in an effort to validate the servicing pipeline and to maintain the quality of the RC.
New Hardware – Perhaps the most important category is making sure that we work with all the new hardware being made as we all use 7100. Our PC Manufacturing partners and Hardware partners are engineering new PCs and these are combinations new to the market and new to the OS. We’re working together to make sure Windows 7 has great support for these PCs and hardware.
All of the feedback will be evaluated and whether the issue is with Windows itself or with hardware, software, or OEM partner code we will work closely across the entire ecosystem to do what is necessary to deliver excellent fully integrated PCs. This goal is more important than anything else at this point. The depth of this work is new for the team in terms of spending engineer to engineer time across a broad range of partners to make sure everyone is ready together to deliver a great PC experience.
Overall, while many have said that the quality of the Beta was on par with past RCs (remember how some even suggested we release it as final!), we are working to do an even better job with Windows 7. We think we have the tools in place to do that.
While the RC itself was compiled about 2 weeks ago, it takes a bit of time to go through the mechanics of validating all the ISOs and images that are released. In the meantime we continue doing daily builds of the product. The daily builds are incorporating code changes to address the above types of issues that impact enough customers that on balance the code change is more valuable than the potential of a regression. Throughout this process, every change to the code is looked at by many people across development and test, and across many different teams. We have a lot of engineers changing a very little bit of code. We often say that shipping a major product means “slowing everything down”. Right now we’re being very deliberate with every change we make.
The RTM milestone is not a date, but a process. As that process concludes, we are done changing the code and are officially “servicing” Windows 7. That means any subsequent changes are delivered as fixes (KB articles) or banked for the first service pack. Obviously our ability to deliver fixes via Windows Update has substantially changed the way we RTM and so it is not unreasonable to expect updates soon after the product is complete as we have done for both Windows XP and Windows Vista.
Between now and the RTM milestone we will make changes to the code in response the above inputs. We are decelerating and will do so “gracefully” and not abruptly. We do not have a “deadline” we are aiming to meet and the quality (in all dimensions) of the product and a smooth finish are the most important criteria for Windows 7. In addition, we have a lot of work going on behind the scenes to build Windows 7 in nearly 100 languages around the world and to make sure all the supporting materials such as our Windows web site, SDK, resource kits, and so on are ready and available in a timely manner.
Once we have entered the RTM phase, our partners will begin to make their final images and manufacture PCs, and hardware and software vendors will ready their Windows 7 support and new products. We will also begin to manufacture retail boxes for shipment around the world. We will continue to work with our enterprise customers as well and based on the RTM process the volume license products will be available as well.
Delivering the highest quality Windows 7 is the most important criteria for us at this point—quality in every dimension. The RTM process is designed to be deliberate and maintain the overall engineering integrity of the system. Many are pushing us to release the product sooner rather than later, but our focus remains on a high quality release.
Ultimately our partners will determine when their PCs are available in market. If the feedback and telemetry on Windows 7 match our expectations then we will enter the final phases of the RTM process in about 3 months. If we are successful in that, then we tracking to our shared goal of having PCs with Windows 7 available this Holiday season.
Marketing Advertising Directory
Cambridge Consultants brings Wireless asthma inhaler links patient, doctor
Cambridge Consultants brings the 'connected patient' concept to life
Wireless medical device that connects patients to doctors and online applications offers improved compliance, better outcomes, and reduced long-term treatment costs
Cambridge Consultants has today unveiled technology to connect patients and their treatment devices, such as inhalers, with healthcare support professionals and a range of online applications. This ‘connected patient’ technology can allow healthcare specialists to monitor medication adherence, reduce long-term treatment costs, and improve patient access to, and interaction with, healthcare providers. Cambridge Consultants is displaying a Vena-enabled demonstration, implementing the standards selected by the Continua Health Alliance device, at the Respiratory Drug Delivery Europe 2009 (RDD Europe) conference in Lisbon on 19-22 May 2009.
“The idea behind the ‘connected patient’ is to enable seamless data transfer using wireless technologies, from patient monitoring or treatment devices to a patient’s healthcare network - a physician’s office or online medical support applications, for example - to encourage patients to follow their planned treatment regime,” said David Blakey, Head of Drug Delivery at Cambridge Consultants. “Using connected medical devices to close the loop between a patient and their healthcare provider can facilitate increased compliance, enable better therapy results, and may ultimately reduce long-term treatment costs.”
To illustrate its connected patient concept, Cambridge Consultants is demonstrating an inhaler concept for improving compliance at RDD (Europe). Enabled by the company’s Vena wireless healthcare device platform, the system connects through a personal computer or smart phone to an online personal healthcare application, and can remind the patient to take their treatment and send compliance information to the relevant personal healthcare portal. Both patient and healthcare specialist can access the secure information to monitor progress and connect with one another.
Non-patient-specific data from a population of users can also be aggregated to provide medical researchers, insurance providers and even policy makers with information to better evaluate a therapy’s efficacy, improve patient outcomes and lower costs. Pharmaceutical companies with new therapies in Phase IV trials can directly access usage data to demonstrate and document compliance, correlating ongoing use with improved outcomes.
Connecting the patient and their therapy with the broader healthcare community makes possible a number of other new and valuable applications that would support the patient and ensure proper monitoring and treatment. Michael Dunkley, Vice President at Cambridge Consultants’ US office, explains, “Parents of children or carers caring for seniors can monitor compliance and be alerted if a therapy is not being followed correctly. Both patients and caregivers can also be directly rewarded with appropriate incentives for achieving increased compliance. Moreover, they can link into consumer Web 2.0 healthcare communities, perhaps sharing information or getting encouragement from others. The system can also enable remote monitoring to facilitate early detection of potential problems and lead to proactive intervention.”
The wireless technology at the core of the connected patient concept is based on Cambridge Consultants’ Vena wireless healthcare device platform, which implements the standards selected by the Continua Health Alliance to empower patients to manage health and wellness anytime, anywhere. It embeds the Bluetooth™ Health Device Profile (HDP) optimised for the secure transport of medical data, onto a single chip at an affordable price. Vena also offers the IEEE11073 standards for compatible exchange of information between health devices, and for this demonstration uses the medication monitor device specialisation. Cambridge Consultants is making Vena available as a reference design at a fixed price for clients to use as the basis for their own wireless healthcare device development, supported by design and development services as required.
To download a high resolution image please click on the image below:
Notes for editors:
Cambridge Consultants develops breakthrough products, creates and licenses intellectual property, and provides business consultancy in technology critical issues for clients worldwide. For nearly 50 years, the company has enabled its clients to turn business opportunities into commercial successes, whether launching first-to-market products, entering new markets or expanding existing markets through the introduction of new technologies.
With a team of over 300 engineers, designers, scientists and consultants, in offices in Cambridge (UK) and Boston (USA), Cambridge Consultants offers solutions across a diverse range of industries including medical technology, industrial and consumer products, transport, energy, cleantech and wireless communications. In 2009, the company was awarded the prestigious Queen’s Award for Enterprise in International Trade. For more information visit: www.CambridgeConsultants.com
Cambridge Consultants is part of Altran, the European leader in innovation and high technology consulting. The Group’s 17,500 consultants, operating worldwide, cover the entire range of engineering specialities, including electronics, information technology, quality and organization. Altran offers its clients ongoing support throughout the innovation cycle, from technology watch, applied basic research and management consulting to industrial systems engineering and information systems. The Group provides services to most industries, including the automotive, aeronautics, space, life sciences and telecommunications sectors. Founded in 1982, Altran operates in 20 priority countries. In 2008, it generated a turnover of €1,650 million. For more information visit: http://www.altran.com/
The Continua Health Alliance is a non-profit, open industry coalition of the finest healthcare and technology companies joining together in collaboration to improve the quality of personal healthcare. With more than 180 member companies around the world, Continua is dedicated to establishing a system of interoperable personal health solutions with the knowledge that extending those solutions into the home fosters independence, empowers individuals and provides the opportunity for truly personalized health and wellness management. To learn more about the Continua Health Alliance and its participating companies, or to learn how to become a member, visit http://www.continuaalliance.org/
IEEE 11073 Personal Health Data is a framework of standards that addresses transport-independent application and information profiles between personal telehealth devices and monitors / managers (e.g. health appliance, set top box, mobile phone, personal computer). Device profiles include pulse oximeter, blood pressure monitor, weighing scale, and thermometer.
The Bluetooth word mark and logo are registered trademarks and are owned by the Bluetooth SIG, Inc. A Bluetooth profile defines how different applications use Bluetooth wireless technology to set up a connection and exchange data. The Medical Devices Working Group of the Bluetooth SIG developed the Bluetooth medical device protocol to ensure that devices in the medical environment can transfer data between devices in a secure and well defined way via Bluetooth wireless technology.
Wireless medical device that connects patients to doctors and online applications offers improved compliance, better outcomes, and reduced long-term treatment costs
Cambridge Consultants has today unveiled technology to connect patients and their treatment devices, such as inhalers, with healthcare support professionals and a range of online applications. This ‘connected patient’ technology can allow healthcare specialists to monitor medication adherence, reduce long-term treatment costs, and improve patient access to, and interaction with, healthcare providers. Cambridge Consultants is displaying a Vena-enabled demonstration, implementing the standards selected by the Continua Health Alliance device, at the Respiratory Drug Delivery Europe 2009 (RDD Europe) conference in Lisbon on 19-22 May 2009.
“The idea behind the ‘connected patient’ is to enable seamless data transfer using wireless technologies, from patient monitoring or treatment devices to a patient’s healthcare network - a physician’s office or online medical support applications, for example - to encourage patients to follow their planned treatment regime,” said David Blakey, Head of Drug Delivery at Cambridge Consultants. “Using connected medical devices to close the loop between a patient and their healthcare provider can facilitate increased compliance, enable better therapy results, and may ultimately reduce long-term treatment costs.”
To illustrate its connected patient concept, Cambridge Consultants is demonstrating an inhaler concept for improving compliance at RDD (Europe). Enabled by the company’s Vena wireless healthcare device platform, the system connects through a personal computer or smart phone to an online personal healthcare application, and can remind the patient to take their treatment and send compliance information to the relevant personal healthcare portal. Both patient and healthcare specialist can access the secure information to monitor progress and connect with one another.
Non-patient-specific data from a population of users can also be aggregated to provide medical researchers, insurance providers and even policy makers with information to better evaluate a therapy’s efficacy, improve patient outcomes and lower costs. Pharmaceutical companies with new therapies in Phase IV trials can directly access usage data to demonstrate and document compliance, correlating ongoing use with improved outcomes.
Connecting the patient and their therapy with the broader healthcare community makes possible a number of other new and valuable applications that would support the patient and ensure proper monitoring and treatment. Michael Dunkley, Vice President at Cambridge Consultants’ US office, explains, “Parents of children or carers caring for seniors can monitor compliance and be alerted if a therapy is not being followed correctly. Both patients and caregivers can also be directly rewarded with appropriate incentives for achieving increased compliance. Moreover, they can link into consumer Web 2.0 healthcare communities, perhaps sharing information or getting encouragement from others. The system can also enable remote monitoring to facilitate early detection of potential problems and lead to proactive intervention.”
The wireless technology at the core of the connected patient concept is based on Cambridge Consultants’ Vena wireless healthcare device platform, which implements the standards selected by the Continua Health Alliance to empower patients to manage health and wellness anytime, anywhere. It embeds the Bluetooth™ Health Device Profile (HDP) optimised for the secure transport of medical data, onto a single chip at an affordable price. Vena also offers the IEEE11073 standards for compatible exchange of information between health devices, and for this demonstration uses the medication monitor device specialisation. Cambridge Consultants is making Vena available as a reference design at a fixed price for clients to use as the basis for their own wireless healthcare device development, supported by design and development services as required.
To download a high resolution image please click on the image below:
Notes for editors:
Cambridge Consultants develops breakthrough products, creates and licenses intellectual property, and provides business consultancy in technology critical issues for clients worldwide. For nearly 50 years, the company has enabled its clients to turn business opportunities into commercial successes, whether launching first-to-market products, entering new markets or expanding existing markets through the introduction of new technologies.
With a team of over 300 engineers, designers, scientists and consultants, in offices in Cambridge (UK) and Boston (USA), Cambridge Consultants offers solutions across a diverse range of industries including medical technology, industrial and consumer products, transport, energy, cleantech and wireless communications. In 2009, the company was awarded the prestigious Queen’s Award for Enterprise in International Trade. For more information visit: www.CambridgeConsultants.com
Cambridge Consultants is part of Altran, the European leader in innovation and high technology consulting. The Group’s 17,500 consultants, operating worldwide, cover the entire range of engineering specialities, including electronics, information technology, quality and organization. Altran offers its clients ongoing support throughout the innovation cycle, from technology watch, applied basic research and management consulting to industrial systems engineering and information systems. The Group provides services to most industries, including the automotive, aeronautics, space, life sciences and telecommunications sectors. Founded in 1982, Altran operates in 20 priority countries. In 2008, it generated a turnover of €1,650 million. For more information visit: http://www.altran.com/
The Continua Health Alliance is a non-profit, open industry coalition of the finest healthcare and technology companies joining together in collaboration to improve the quality of personal healthcare. With more than 180 member companies around the world, Continua is dedicated to establishing a system of interoperable personal health solutions with the knowledge that extending those solutions into the home fosters independence, empowers individuals and provides the opportunity for truly personalized health and wellness management. To learn more about the Continua Health Alliance and its participating companies, or to learn how to become a member, visit http://www.continuaalliance.org/
IEEE 11073 Personal Health Data is a framework of standards that addresses transport-independent application and information profiles between personal telehealth devices and monitors / managers (e.g. health appliance, set top box, mobile phone, personal computer). Device profiles include pulse oximeter, blood pressure monitor, weighing scale, and thermometer.
The Bluetooth word mark and logo are registered trademarks and are owned by the Bluetooth SIG, Inc. A Bluetooth profile defines how different applications use Bluetooth wireless technology to set up a connection and exchange data. The Medical Devices Working Group of the Bluetooth SIG developed the Bluetooth medical device protocol to ensure that devices in the medical environment can transfer data between devices in a secure and well defined way via Bluetooth wireless technology.
Marketing Advertising Directory
Cryptohippie’s to protect individuality and privacy
How Cryptohippie protects your business Anonymous Internet access Protected closed-group Most of us are aware that our governments monitor nearly every form of electronic communication. We are also aware of private companies doing the same.
networks No need to trust a single party Jurisdiction aware routing Learn more about how... Why to protect your businessCompetitors surveilling your communication Insecure mobile communication environments Mandatory data retention by telecom providers Unwarranted access to telecom operations Learn more about why...
Cryptohippie USA, Inc. exists to protect individuals and organizations against attacks on privacy by agents of industrial and competitive espionage, organized crime, oppressive governments and even hired hackers. We do this with the best of encryption technologies and a closed group of highly protected networks - for your peace of mind and safety.
Cryptohippie’s mission is to protect individuality and privacy on the Internet
https://secure.cryptohippie.com/pubs/EPS-2008.pdf
Marketing Advertising Directory
networks No need to trust a single party Jurisdiction aware routing Learn more about how... Why to protect your businessCompetitors surveilling your communication Insecure mobile communication environments Mandatory data retention by telecom providers Unwarranted access to telecom operations Learn more about why...
Cryptohippie USA, Inc. exists to protect individuals and organizations against attacks on privacy by agents of industrial and competitive espionage, organized crime, oppressive governments and even hired hackers. We do this with the best of encryption technologies and a closed group of highly protected networks - for your peace of mind and safety.
Cryptohippie’s mission is to protect individuality and privacy on the Internet
https://secure.cryptohippie.com/pubs/EPS-2008.pdf
Marketing Advertising Directory
Monday, May 11, 2009
TWITPWR Twitter Short URL Service with Stats & Analytics!
TWITPWR Short URL Service with Stats & Analytics! Discover Why Site Owners and SEO Experts Love TwitPwr! Update.
Emil Cohen explain why
TWITPWR
Is a Short URL service with Analytics for Twitter. Twitpwr helps its users get more Twitter followers, and helps site owners generate more traffic and valuable backlinks to their websites.
WHAT IS TRUE TWITTER POWER?
Is it really the number of followers you have, or is it the ability to get your followers to Take Action?When you use the TwitPwr short url service, we track the number of clicks that you drive via the Twitter API, and give your account a Power Rating.The higher the Power Rating you have, the more TwitPwr users will see your profile, follow you on Twitter and visit your links.The goal of Twitpwr is to generate more Twitter followers for our users, and more traffic to the websites being shortened.So every single person who uses Twitpwr gets a backlink to their site from their encoded Twitter profile link... and a backlink is generated for every URL they submit via that URL's unique profile page.On the URL Profile page we display:
Total "Twitter api" clicks for each link.
Site Screenshot
Site Traffic Data
Alexa Stats
Most Visited Sections
Related Links
Whois Information
And More
BENEFITS FOR SITE OWNERSEvery time someone shortens a link to your site a URL profile page is created just for your link. This gives you a backlink each time your site is shortened... There's also a "related sites" section, which may add other sites you own to the profile page.We also interlink all the profile pages that your URL's appear on which creates multiple ways for people to find your content.These are the reasons why TwitPwr has grown so rapidly and our Alexa ranking is less than 15,000 and rising fast. Both Twitter users and site owners alike are discovering the tremendous benefits of using our service.HOW TO USE TWITPWRBasic FormStep 1: Enter your URLStep 2: Enter your Twitter IDStep 3: Click Create Twitter Short URLAdvanced FormStep 1: Enter your URLStep 2: Enter your Twitter IDStep 3: Enter Custom Code: Example: makemoneyStep 4: Click Create Twitter Short URLUse TwitPwr URLs for Tweets Only to Boost Power Ratings . We only track stats from Twitter API sites.
TWITPWR
Marketing Advertising Directory
Emil Cohen explain why
TWITPWR
Is a Short URL service with Analytics for Twitter. Twitpwr helps its users get more Twitter followers, and helps site owners generate more traffic and valuable backlinks to their websites.
WHAT IS TRUE TWITTER POWER?
Is it really the number of followers you have, or is it the ability to get your followers to Take Action?When you use the TwitPwr short url service, we track the number of clicks that you drive via the Twitter API, and give your account a Power Rating.The higher the Power Rating you have, the more TwitPwr users will see your profile, follow you on Twitter and visit your links.The goal of Twitpwr is to generate more Twitter followers for our users, and more traffic to the websites being shortened.So every single person who uses Twitpwr gets a backlink to their site from their encoded Twitter profile link... and a backlink is generated for every URL they submit via that URL's unique profile page.On the URL Profile page we display:
Total "Twitter api" clicks for each link.
Site Screenshot
Site Traffic Data
Alexa Stats
Most Visited Sections
Related Links
Whois Information
And More
BENEFITS FOR SITE OWNERSEvery time someone shortens a link to your site a URL profile page is created just for your link. This gives you a backlink each time your site is shortened... There's also a "related sites" section, which may add other sites you own to the profile page.We also interlink all the profile pages that your URL's appear on which creates multiple ways for people to find your content.These are the reasons why TwitPwr has grown so rapidly and our Alexa ranking is less than 15,000 and rising fast. Both Twitter users and site owners alike are discovering the tremendous benefits of using our service.HOW TO USE TWITPWRBasic FormStep 1: Enter your URLStep 2: Enter your Twitter IDStep 3: Click Create Twitter Short URLAdvanced FormStep 1: Enter your URLStep 2: Enter your Twitter IDStep 3: Enter Custom Code: Example: makemoneyStep 4: Click Create Twitter Short URLUse TwitPwr URLs for Tweets Only to Boost Power Ratings . We only track stats from Twitter API sites.
TWITPWR
Marketing Advertising Directory
Apple rejects BitTorrent control app Drivetrain
Apple has rejected iPhone developer Maza Digital’s Drivetrain application, a remote control for Transmission, a BitTorrent client for Mac OS X and other platforms. After an initial email stating that Drivetrain required “unexpected additional time for review,” Maza then received a rejection email from Apple, stating that “this category of applications is often used for the purpose of infringing third party rights. We have chosen to not publish this type of application to the App Store.”
Calling the rejection “ridiculous,” Maza notes that “a BitTorrent client or the BitTorrent protocol are not illegal (and does not infringe on third party rights),” and points out that Drivetrain does not download anything itself, instead allowing users to manage the activity of Transmission, including controls for stop, start, and delete; while it allows users to upload .torrent files to Transmission, it does so by sending links to Transmission instead of downloading/uploading files itself. Maza suggests that Apple “seems to have decided that any app that has anything to do with BitTorrent (even if the app does not download/upload anything!) is treated as doing something that ‘is often used for the purpose of infringing third party rights,’ and will therefore likely be rejected.”
Update: iPhone developer David Muzi contacted iLounge to point out that his iPhone and iPod touch RSS application Trackr, currently available on the App Store, also lets users remotely queue torrents to start downloading to a computer running uTorrent or Transmission—functionality similar to what Apple rejected in DriveTrain. Trackr sells for $2.99.
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Calling the rejection “ridiculous,” Maza notes that “a BitTorrent client or the BitTorrent protocol are not illegal (and does not infringe on third party rights),” and points out that Drivetrain does not download anything itself, instead allowing users to manage the activity of Transmission, including controls for stop, start, and delete; while it allows users to upload .torrent files to Transmission, it does so by sending links to Transmission instead of downloading/uploading files itself. Maza suggests that Apple “seems to have decided that any app that has anything to do with BitTorrent (even if the app does not download/upload anything!) is treated as doing something that ‘is often used for the purpose of infringing third party rights,’ and will therefore likely be rejected.”
Update: iPhone developer David Muzi contacted iLounge to point out that his iPhone and iPod touch RSS application Trackr, currently available on the App Store, also lets users remotely queue torrents to start downloading to a computer running uTorrent or Transmission—functionality similar to what Apple rejected in DriveTrain. Trackr sells for $2.99.
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New features for advertisers targeting feeds
New features for advertisers targeting feeds
Along with the clarification regarding the doubleclick.net domain we posted a few weeks ago over at Inside AdSense, we thought we would mention that we have made similar changes to the AdSense for feeds ad tags that are being placed in feeds. By changing our ad serving to the doubleclick.net domain, we are now allowing advertisers to more easily create campaigns that span all media platform types on the Google Content Network, including sites, feeds, and mobile.
In addition to being able to target feeds with Placement Targeting and Contextual Targeting, which have always been supported, this change will soon allow advertisers to target feed users using Interest Based Advertising across both sites and feeds.
By making it easier for advertisers to buy ads in your feeds, and by supporting the exact same features and ad formats that are accepted on websites, the competition for your ad space should increase to help ensure that you're maximizing your earnings potential.
In addition to being able to target feeds with Placement Targeting and Contextual Targeting, which have always been supported, this change will soon allow advertisers to target feed users using Interest Based Advertising across both sites and feeds.
By making it easier for advertisers to buy ads in your feeds, and by supporting the exact same features and ad formats that are accepted on websites, the competition for your ad space should increase to help ensure that you're maximizing your earnings potential.
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Bomberman Explodes Plants Seedbomb
Bomberman Explodes Plants
This title maybe misleading but the intention is pretty peaceful! Legend has it that after the World War II got over, American pilot Gale Halvorson airdropped candies in the name of hope, for the Berlin children. War equals devastation, so dropping candies instead of bombs was probably personal retribution. Inspired by this incident, designer Hwang Jin wook and pals have come up with a plan to combat deforestation and desertification of land in a similar fashion. Their mission is called “Seedbomb.”Mission Seedbomb involves a bomber aircraft and charges full of the Seed Capsules. Essentially the project involves artificial dispersal of seeds over arid areas where natural vegetation has lapsed due to man-made follies like deforestation leading to desertification. Each capsule contains artificial soil and seeds, and are air-dropped over the selected regions.
Housed in biodegradable plastic, the artificial soil provides nourishment and moisture to the seed; till it grows out to be a strong enough plant to sustain itself. As the sapling matures, the plastic capsule melts away, leaving behind a brand new generation.
Sounds like Mission (im)Possible to me, however the logistics of desert environment and the kind of seeds to be dispersed will require a lot research and expertise from the botanists. Because once the capsule melts away and the artificial soil’s nourishment and moisture used up, it’ll take a lot of effort on the plant’s part to survive the harsh environment.
Designers: Hwang Jin wook, Jeon You ho, Han Kuk il & Kim Ji myung
This title maybe misleading but the intention is pretty peaceful! Legend has it that after the World War II got over, American pilot Gale Halvorson airdropped candies in the name of hope, for the Berlin children. War equals devastation, so dropping candies instead of bombs was probably personal retribution. Inspired by this incident, designer Hwang Jin wook and pals have come up with a plan to combat deforestation and desertification of land in a similar fashion. Their mission is called “Seedbomb.”Mission Seedbomb involves a bomber aircraft and charges full of the Seed Capsules. Essentially the project involves artificial dispersal of seeds over arid areas where natural vegetation has lapsed due to man-made follies like deforestation leading to desertification. Each capsule contains artificial soil and seeds, and are air-dropped over the selected regions.
Housed in biodegradable plastic, the artificial soil provides nourishment and moisture to the seed; till it grows out to be a strong enough plant to sustain itself. As the sapling matures, the plastic capsule melts away, leaving behind a brand new generation.
Sounds like Mission (im)Possible to me, however the logistics of desert environment and the kind of seeds to be dispersed will require a lot research and expertise from the botanists. Because once the capsule melts away and the artificial soil’s nourishment and moisture used up, it’ll take a lot of effort on the plant’s part to survive the harsh environment.
Designers: Hwang Jin wook, Jeon You ho, Han Kuk il & Kim Ji myung
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