The end of the road for Search engine Optimization

Search engine Optimization vs Local Search - Local Search Engine influencing SEO Factor
like Yellow Pages, Google Local Maps, Yahoo Local, Bing Local,  information about search engine marketing, optimization and how search engines such as Google, Yahoo, Bing Works, Local Search take over search engine optimization for a good / bad  reason.
the reason for reason, giant search engines are competing in the local search marketing for your money,  the internet today is no longer a free marketing and advertising for all. wait till you open your wallet and begin to realize that the extra cost for advertising and marketing is killing your business from the inside out. social media websites also have alot to do with this, pushing large search engines to compete for internet traffic, and they share of marketing and advertising on search engines results so you got A lot to chew on until we have alternative search engine, other ways to stay alive in this unfriendly internet time is to create groups of websites to connect and to share interests and data, not on facebook, twitter or linkedin, only on your own website and related business websites that have a common goal. don't pay for advertising click like pay per click,  pay per click methods are not kosher deals, the solution is to grow your website to become is on search engine.

Who visited the website promoted by the search engine optimization company knows the phenomenon of piles of text without syntactic containing a lot of common sense repeating words over and over again (keywords) and many links to other sites not related at all to the subject site (link exchange).
See site coefficients in front of one goal - site location search results, it has really great value in direct proportion to the amount of hits the site, but what quality of these entries? In many cases those who deserve to lose like hands and legs and runs away before he could make a conversion (purchase from the site, Contact, etc.).
If a different search algorithm, recurring financial investment required to optimize the new algorithm, do not always have the budget and the site remained the same location irrelevant, but with piles of "junk" left coefficients.

As part of learning SEO theme often drifted in that direction, two things made me change direction:
1. I realized that I described earlier promotion methods may perform, but the site's accessibility harm to humans, it causes an injustice to the customer for which I am building the site and for his client that comes to my opinion not accessible and more important.
2. I came across an interesting article titled "Why I stopped investing in search engine promotion, written by well-known Internet marketer, his claim was that the size of financial investment promotion website search engine is not justified because of the very dynamic field, there is great competition and always will be very different markets will invest more money and reach a better position , and also that after investing thousands of dollars promoting, deciding one day the search engine operators to change the algorithm and investment fell drain. His approach is that the budget spent on marketing and advertising must be controlled by the reseller and not at the mercy of search engine operators.

I'm not saying that we must stop promoting sites, has high importance to the location in the search results, but I take a different way of promotion, I call it "Natural SEO":
HTML coding, logical standards, using a logical arrangement rated titles of the content brings good results even without inbound links. If cling total accessibility guidelines say to write code in a logical manner - that's 90% of the work site to rank well for long stable search engine.
This method is also the basis and foundation of my approach to build quality sites.