emilcohen.com social networking blogs Emil Cohen Ryan Cohen Emily Cohen Social Media Networks

Listing Your Website

How does Google find your site and list it? Merely registering your domain on the Internet isn’t enough.

As soon as your site is available on the Internet, you can submit it to Google by completing the add URL form at www.google.com/addurl.html.

Another way to be listed — and to raise your PageRank too — is by getting other websites to Links Exchange link to yours. After that, when Google’s robots or spiders, known as Googlebot, crawl the web, they should run across your site within a month or so. As we mentioned in the page How Google Works, there are two types of crawls, fresh crawls and deep crawls. Your site most likely will first get a fresh crawl in which only pages Google deems most important are crawled. After Google runs a deep crawl of your site, most, if not all of the pages on your website that contain links from other pages will be crawled and subsequently listed on Google — except pages that are included in the file robots.txt, which lists pages that you don’t want Google to crawl and pages containing code that Google is unable to parse. (Other search engines — though not all of them — also obey your instructions in robots.txt.)

Recently Google developed Google Base, a service, like a bulletin board, for posting all types of content, e.g., coupons, reviews, jobs, housing, events, tickets, merchandise. Things for sale may get cross posted on Google’s Product Search and locations may get cross posted from Google Base to Google Maps.

For more about how to get your site listed on Google, visit www.google.com/webmasters/1.html.

New Twitter Research: Men Follow Men and Nobody Tweets

2:15 PM Monday June 1, 2009
by Bill Heil and Mikolaj Piskorski

Twitter has attracted tremendous attention from the media and celebrities, but there is much uncertainty about Twitter's purpose. Is Twitter a communications service for friends and groups, a means of expressing yourself freely, or simply a marketing tool?

We examined the activity of a random sample of 300,000 Twitter users in May 2009 to find out how people are using the service. We then compared our findings to activity on other social networks and online content production venues. Our findings are very surprising.

Of our sample (300,542 users, collected in May 2009), 80% are followed by or follow at least one user. By comparison, only 60 to 65% of other online social networks' members had at least one friend (when these networks were at a similar level of development). This suggests that actual users (as opposed to the media at large) understand how Twitter works.

Although men and women follow a similar number of Twitter users, men have 15% more followers than women. Men also have more reciprocated relationships, in which two users follow each other. This "follower split" suggests that women are driven less by followers than men, or have more stringent thresholds for reciprocating relationships. This is intriguing, especially given that females hold a slight majority on Twitter: we found that men comprise 45% of Twitter users, while women represent 55%. To get this figure, we cross-referenced users' "real names" against a database of 40,000 strongly gendered names.

Even more interesting is who follows whom. We found that an average man is almost twice more likely to follow another man than a woman. Similarly, an average woman is 25% more likely to follow a man than a woman. Finally, an average man is 40% more likely to be followed by another man than by a woman. These results cannot be explained by different tweeting activity - both men and women tweet at the same rate.

These results are stunning given what previous research has found in the context of online social networks. On a typical online social network, most of the activity is focused around women - men follow content produced by women they do and do not know, and women follow content produced by women they knowⁱ. Generally, men receive comparatively little attention from other men or from women. We wonder to what extent this pattern of results arises because men and women find the content produced by other men on Twitter more compelling than on a typical social network, and men find the content produced by women less compelling (because of a lack of photo sharing, detailed biographies, etc.).

Twitter's usage patterns are also very different from a typical on-line social network. A typical Twitter user contributes very rarely. Among Twitter users, the median number of lifetime tweets per user is one. This translates into over half of Twitter users tweeting less than once every 74 days.

At the same time there is a small contingent of users who are very active. Specifically, the top 10% of prolific Twitter users accounted for over 90% of tweets. On a typical online social network, the top 10% of users account for 30% of all production. To put Twitter in perspective, consider an unlikely analogue - Wikipedia. There, the top 15% of the most prolific editors account for 90% of Wikipedia's edits ⁱⁱ. In other words, the pattern of contributions on Twitter is more concentrated among the few top users than is the case on Wikipedia, even though Wikipedia is clearly not a communications tool. This implies that Twitter's resembles more of a one-way, one-to-many publishing service more than a two-way, peer-to-peer communication network.

Bill Heil is a graduating MBA student at Harvard Business School, and will start at Adobe Systems as a Product Manager in the fall. Mikolaj Jan Piskorski is an Assistant Professor of Strategy at HBS who teaches a Second Year elective entitled Competing with Social Networks. Bill undertook research for parts of this article in the context of that class.

i Piskorski, Mikolaj Jan. "Networks as covers: Evidence from an on-line social network." Working Paper, Harvard Business School.

ii Piskorski, Mikolaj Jan and Andreea Gorbatai, "Social structure of collaboration on Wikipedia." Working Paper, Harvard Business School.




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#SocialNetworking #SocialNetworks #SocialMedia Social Networking Media Advertising Marketing Websites Blog Via Social Networks

Social Media Web Site Traffic

If marketing is the only reason you are considering social media, then it

may not work out unless you’ve got the resources to implement it and a product

or service that people like to talk about. But if networking is your goal,

then you may get some marketing benefits as a by-product of your other activities.

If you’re a faculty member making connections with peers in your field via

Facebook, sharing sites on de.licio.us or Stumbling your colleague’s research

articles you could find your peers reciprocate by sharing links to your articles,

blogs or Web sites as well. This isn’t a matter of quid pro quo, it’s more

like link karma. Those who respect your work will link to you as you do for

them. It happens on social networks just as it does via phone calls or e-mails.

Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic.

There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again.

If you are selling products/services or just publishing content for ad revenue, social media marketing is a potent method that will make your site profitable over time.

Those who ignore the efficacy of social media usually fall into three categories; the ones who don’t know much or anything about social media, the ones who are interested but don’t know how to use it and those who don’t believe in the value that a social media strategy can bring to any site or business.

Social Media Brand Management & Identity Theft

Do you own your brand, or even your company name, inside YouTube, MySpace and Twitter?

Imagine trying to create a profile for your company, or for your brand, on blogger.com and being told “USER NAME TAKEN.” It’s called cyber-squatting and it happens every day. It a corporate version of Identity Theft, and it’s very lucrative.

Why? Because social networking sites like Facebook and MySpace have become incredibly robust marketing tools for new business development. They started out as pure social environs, but have developed into network marketing engines. Over 200,000 people sign up as new users on MySpace every day, and many of them are doing so to manage their brand and connect with new market segments.

So a skilled cyber-squatter can leverage your brand to align with their goals, not yours. A competitor can actually use your brand to create traffic streams that lead prospects away from you and directly to your competitor.

How The Social Media Campaign Works

If you are serious about your business then the World Marketing Social Media Marketing campaign is a must! Here’s what we’ll do for you:

1. Our talented content writers will write a professional article about your company that helps promote your product or service. Inside of this article will be targeted keywords that are geared towards your target market. The links within the article will funnel your prospects to your primary website. This process takes 1-5 business days to complete. You’ll be required to critique and approve the article before we flood the Internet with the article.

2. We’ll register and create accounts with your branded name to 120 of the most popular social media sites. (see below) This process takes 1-5 business days to complete. You’ll receive all of the user names and passwords.

3. We’ll add the proper tags and articles to your social media sites and properly submit them to the search engines for indexing.

NOTE: This process not only floods the internet with additional search engine inquiry links under your branded name and products, but also helps protect you from “Cyber Squatting” or Social media identity theft.

Twitter is a social networking media site. The idea behind social networking and media is to develop relationships with others, so that trust is built. Using a social media approach to marketing steers away from “in your face” advertising and relies upon revealing your business, as you would to a friend, by interacting and exchanging ideas and information.There is a protocol on Twitter and you can learn a lot by joining, laying back and watching, and then gradually starting conversations. You can pick out who you wish to “follow” so that you can learn more about the person and his/her business. There are plenty of links, videos, and broadcasts to visit (posted by members) which will give you even more info.Read others posts and blogs to see how they interact with other members. Watch how they present their ideas and events and build interest in their particular businesses. This is really a slow process. It does not happen overnight, but it can have a big payoff.This social media craze is all new to me.

I have a business and I have to do my own marketing, but I am not an expert. My expertise is as a writer and an innkeeper (one-man operation). It’s a small operation, so I can’t afford to pay for marketing. I rely on research, reading, and the Internet for ideas.

Search Engine Optimization is an entirely different field than it was just 5 years ago. In the old days, SEO projects focused on building massive websites embedded with strategic keywords, metatags and links. These projects were long and expensive, but they worked wonders for those companies who could afford them.

Search Engine Optimization

The Search Engines are entirely different from what they were 5 years ago. Today’s search engines are much more advanced, with far greater rules and obstacles, and they have far more data to search from. Blogs, articles, social networking communities, public domain video posts, public bulletin boards.

Your “website” is no longer the sum of your on-line presence. It’s become a part of your on-line presence.

As the search engines have changed to collate and categorize all this new data from all these new sources, the SEO techniques have changed as well.

Today, World Marketing can deliver new traffic streams to you almost immediately. Traffic that wants to buy what you have to sell. By integrating all the on-line channels of distribution mentioned above, we can monitor and direct traffic in a progressive scale.

It’s because the net has become such a multiplex of these distribution channels that we can offer better results, in faster cycle times, for less costs.

The World Marketing TOP – 10! uses Progressive Traffic Integration technology to harness all the net for your business objectives.

About me Emil Cohen

emil cohen

Emil Cohen: World Marketing Social Media Networking Web Development Strategist

I’m a marketer who builds Web sites and advises others on the steps they can take to plan and develop sites that most effectively serve their goals—and those of their target audience.

My Web development philosophy

As a table is supported by its legs, a good Web site is supported by clean design, valid code, semantic mark-up, appropriate content and a logical, user-friendly navigational system.

But most of all a site must be designed with a purpose. This purpose, the goal of the site, helps us determine the appropriate target audience and the content we’ll need to reach that audience,

make a connection and reach our goal whether that’s selling services, products, widgets, promoting a service or disseminating information. This approach is explained in greater detail in my Planning Your Web Site Tutorial.

My background

I have over 10 years experience in Web development with a background in marketing including: direct marketing, web design, writing and photography.

When I started building Web sites, I did it just for fun.

At the time, I was marketing advertising companies like Online shopping stores, seo companies, moving companies, construction & Remodeling, Locksmith, carpet cleaning, home services and other services and products and just wanted to learn about the new technology.

Soon my experiments drifted into my work as I built an Intranet site for our division and began providing Web content for my product lines.

Within a few years I start publishing editing, write and build Web sites for World Marketing.

The field has evolved tremendously in a relatively short time, and that’s what makes it so fascinating.

Today it’s not just enough to build a well-constructed site, but we need to make sure our content is optimized for search engine optimization and think about new ways to promote our sites, products and services through social media.

By constantly reading about new Web trends and best practices—and writing about what I’ve learned on my Web Development Blog—I work to keep abreast of the latest information so that I may continue to offer the most appropriate strategies for any given Web project.

world-marketings.com

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