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Advantages of Pay-Per-Click (0)

8/24/10 •

It is possible to start a PPC campaign with a just a few bucks. With an endless supply of keywords and keyword phrases, you can generally build a localized or very niche, long-tail keyword campaign on a small budget.

Recent Posts

Would Social Marketing Benefit You? (1)

8/18/10 •

The most important factor when it comes to social marketing is your audience. Assuming your target audience is on Facebook you should consider the following reasons for advertising to prospects through social media.

Pitching Prospects – Part 2, Why Direct Marketing? (1)

8/10/10 •

By focusing on the individual buyer, you can save time and money by sending out less letters and emails.

Pitching Prospects – Part 1, Why Online? (0)

8/03/10 •

You can use the web to reach buyers much faster, much easier, and much more effectively. This is because you have infinite options, infinite leads, infinite potential for pitching prospects.

What is Marketing but Selling Ideas (0)

7/27/10 •

An idea will always be just that unless you have the right tools to turn it into something more.

Older Posts

• Advancement of Online Marketing
• How the Web Buyer is Changing the Way You Market
• Advantages of Web Marketing for Increased Income and Buzz
• Why Give Away an eBook?
• Target Marketing for the Small Business Online
• PR, News Releases, and Why They’re Marketing Tools
• Will Google TV Help Marketing?
• Advertising during a Recession
• Personalized Business Talk Internet Radio Station Launched
• Website Design Critical to Business Success Online and Off-Line

Online Internet Marketing Blog | iBlogMarketing

Content Marketing with Blogs

Lee Odden on Aug 30th, 2010     Blogging, Content Marketing, Online Marketing, Other Events, Video Interviews

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OpenCamp’s Sunday schedule included presentations on blogging that included Chris Pirillo, Brian Clark and myself. I caught up with Brian before he gave his presentation to give us a little preview. John P. ended up using the video as the segue between Brian and I as we changed microphones.

Watch as Brian talks about the importance of planning content and understanding its purpose in order to be effective with blog copywriting. He also mentioned that traditional media is still doing some things right and we new media types would do well to identify what those things are and use that insight for our own publishing and content marketing efforts.

Brian Clark Interview: Copyblogger on Content Marketing with Blogs

1 Comment and 123 Reactions

Tags:brian clark, Content Marketing, copyblogger, copywriting, interview

Chris Pirillo on SEO & Social Media @ OpenCa.mp

Lee Odden on Aug 29th, 2010     Interviews, Online Marketing, SEO, Social Media, Video Interviews

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At the OpenCa.mp conference in Dallas this weekend I was able to re-connect with Chris Pirillo of Lockergnome and the Gnomedex conference (We’ve interviewed each other in the past). We both jumped out of the same airplane with the Army Golden Knights last week and are also speaking today about blogs at OpenCa.mp.

I caught up with Chris to talk about his take on SEO and social media.  He had pretty strong opinions about people who are too aggressive and not always relevant in the social connections they’re making.  This is what he had to say:

You can find Chris online by Googling “chris“. How’s that for the effect of links on search engine visibility?

Chris Pirillo on SEO & Social Media @ OpenCa.mp

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Tags:chris pirillo, interview, opencamp, SEO, Social Media

OpenCamp Blackhat SEO with Social Media

Lee Odden on Aug 28th, 2010     Marketing PR Conferences, Online Marketing, Other Events, SEO, Social Media

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The first content session I’m attending at OpenCamp is by Gio, aka Giovanni Gallucci, a longtime search and social media marketer based in Dallas. The topic is “Blackhat SEO” and the room is packed!
The session was cut a bit short due to technical difficulties with getting the conference started and Gio took it in stride and was both entertaining and informative – the right mix for a morning tech crowd.

Gio says “Black hat is simply another way to automate a time-consuming process. In other areas of marketing and life in general we encourage automation in order to maximize efficiency and get a leg up on our competitors”.

According to the conference session description, the nature of this session doesn’t allow liveblogging or tweeting, which i think is a load of crap, so I’ll liveblog it anyway.

OpenCamp Blackhat SEO with Social Media

6 Comments and 155 Reactions

Tags:black hat seo, blackhat seo, Giovanni gallucci, opencamp

Army Golden Knights: Jumping in to Social Media

Lee Odden on Aug 27th, 2010     Online Marketing, Social Media

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Army Strong Stories is a program to draw attention to the real life and experience of being in the Army through soldier stories communicated via media socially. Recently Greg Swan of the Minneapolis Public Relations firm, Weber Shandwick, that is behind the Army Strong Stories campaign contacted me with a compelling opportunity to create my own Army story: “Would you like to go skydiving with the US Army Golden Knights?”

Who are the Golden Knights? In 1959 13 men joined together to form the Strategic Army Corps Sport Parachute Team, to compete in the communist dominated sport of skydiving. The team performed so well that on June 1, 1961 the Army made them an official parachute team and the Knights (men and women) have been wowing audiences at air shows ever since.

Army Golden Knights: Jumping in to Social Media

1 Comment and 143 Reactions

Tags:army golden knights, army social media, lee odden, opencamp, skydiving

Video Interview: Dave Roth of Yahoo

Lee Odden on Aug 26th, 2010     Interviews, Online Marketing, Search Industry News, Spotlight on Search, Video Interviews

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Dave Roth works as Director of Search Marketing at Yahoo. That means Dave is a Search Engine Marketer that works for a search engine. I’ve known Dave for several years and we finally decided to do a video interview. Watch the interview below to learn what a search marketer that works for a search engine does, especially the challenges and opportunities in communications on search marketing performance in a large company.

Of course, we couldn’t talk to someone like Dave at Yahoo without mentioning the transition of search results to Bing over on the Yahoo site. What does this mean for SEO? What does it mean for Paid Search?  What’s the fate of Site Explorer and where does it fit within Bing Webmaster Tools? Is SEO good or bad for search engines? How much of a signal does social media provide search engines? We discuss these topics and more.

Video Interview: Dave Roth of Yahoo

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Tags:dave roth, interview, ppc, Search Marketing, SEO, ses san francisco, Yahoo

SES San Francisco 2010 Wrap-Up

Lee Odden on Aug 25th, 2010     Marketing PR Conferences, Online Marketing, Search Engine Strategies

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QR code on the side of a building? Geek cool.

Last week the West Coast SES Conference and Expo moved from San Jose back to its roots in San Francisco. It was a well attended show (5,000+ in 2009 vs. 6,000 in 2010 registrations), despite the illusion created by the voluminous Moscone.

As part of Connected Marketing Week, SES included a great mix of sessions. In fact, there were quite a few new sessions and solo presentations such as the one by Andy Beal on Online Reputation Management and the one on Content Marketing Optimization by moi.

SES San Francisco 2010 Wrap-Up

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Tags:conference, ses san francisco, sessf

Solving Duplicate Content And Multiple Site Issues

Adam Singer on Aug 24th, 2010     Online Marketing, SEO, Search Engine Strategies

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More and more website owners are concerned that they might get penalized accidentally or overtly because of duplicate content.  For example, if you run mirror sites, will search engines ban you? If you have listings that are similar in nature, is that an issue?

What happens if you syndicate content through RSS? Will other sites be considered the “real” site and rob you of a rightful place in the search results? This Search Engine Strategies San Francisco session looks at the issues and explores solutions.

Moderator:
Adam Audette, President, AudetteMedia, Inc.

Speakers:

• Shari Thurow, Founder & SEO Director, Omni Marketing Interactive
• Kathleen Pitcher, Senior Manager, Acquisitions Marketing, Pogo.com/Electronic Arts, Inc.
• Michael Gray, Owner, Atlas Web Service

Shari Thurow, Founder & SEO Director, Omni Marketing Interactive

Solving Duplicate Content And Multiple Site Issues

11 Comments and 147 Reactions

Tags:duplicate content, search engine strategies, syndication, webmaster tools

Enterprise Level SEO Is Not For The Weak

Mike Yanke on Aug 24th, 2010     Marketing PR Conferences, Online Marketing, SEO, Search Engine Strategies

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Thanks to Ray ‘Catfish’ Comstock for providing the title of this post with his opening remarks during the session.  Joining Comstock on this panel, moderated by Seth Besmertnik, CEO, Conductor, Inc.:

• Crispin Sheridan, SES Advisory Board & Sr Director of Search Marketing Strategy, SAP
• Bill Hunt,  SES Advisory Board & President, Back Azimuth Consulting
• Guillaume Bouchard, SES Advisory Board & President, Back Azimuth Consulting

As a good writer and analyst, I have to ask ‘why’ for even the most obvious problem posed.  So why is enterprise level Search Engine Optimization (SEO) not for the weak? The obvious answer: a lot of people, a lot of content.  Enterprise is difficult because management of a lot of content and people is difficult to scale.

Enterprise Level SEO Is Not For The Weak

6 Comments and 156 Reactions

Tags:Enterprise SEO, search engine optimization, SEO, ses san francisco

The Four Pillars of Building Instant Trust Online – Tim Ash Keynote

Adam Singer on Aug 23rd, 2010     Marketing PR Conferences, Online Marketing, Search Engine Strategies

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Websites and landing pages face very real trust issues – for consumers they can be a scary and uncertain place. Before people will take a desired action, their concerns and anxieties must be addressed. But how can you do this on landing pages when you only have seconds to establish trust?

Tim Ash, SiteTuners CEO and bestselling author of Landing Page Optimization , shared how to effectively use the Four Pillars Of Trust and optimize your online conversion goals.

Tim started by reiterating what we know – it’s not about technology, it’s about people. If you’re going to transact with anyone it’s all about building trust.

We can’t function without trust, we are social beings. If we are going to cross the street, we have to trust that people driving cars will see the red light. Trust is critical, it’s the glue that holds everything together.

The Four Pillars of Building Instant Trust Online – Tim Ash Keynote

9 Comments and 237 Reactions

Tags:conversion optimization, landing pages, search engine strategies, social proofing, tim ash

B2B Marketing Tips From SES SF

Mike Yanke on Aug 20th, 2010     B2B, Marketing PR Conferences, Online Marketing, Search Engine Strategies

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What’s the quickest way to catch a fish? Offer the right bait.

What’s the quickest way to get a B2B marketer to an SES session? Title it ‘B2B Marketing Tips.’

What’s the quickest way to get you to read this post? By diving right in to the top 5 tips shared:

1. Your conversion goals must become more sophisticated**
   Yes, probably even yours.  For the simple reason that you should always be testing and always be experimenting with something new.  The keywords that convert today may transform into completely new derivations tomorrow.  Always be tracking and always be testing.

B2B Marketing Tips From SES SF

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Tags:B2B Marketing, b2b marketing tips, ses san francisco

Real Time Storytelling – SES SF

Adam Singer on Aug 20th, 2010     Marketing PR Conferences, Online Marketing, Search Engine Strategies, Social Media

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For mainstream media to survive, if not thrive, it must integrate with the social web and create engagement surrounding content.  For social media to remain relevant and compelling, it must work in tandem with news organizations to create a symbiotic storytelling relationship.

The future may be a stream with the authenticity of the social web and the reach of mainstream media.

Lead by moderator Khris Loux, CEO & Co-Founder, Echo this panel took a bleeding edge look on real-time story telling through an open discussion and Q&A.

Panel participants:

• Dan Schmidt, Senior Product Manager, CBS Interactive
• Andrew Lyons, Commercial Director, UltraKnowledge
• Dermot Waters, Senior Director of Product Development, CNN.com
• Louis Gray, Managing Director of New Media, Paladin Advisors Group

Real Time Storytelling – SES SF

0 Comments and 120 Reactions

Tags:aggregation, real time, Social Media

Is It The SEO Metrics Or The Connections Between?

Mike Yanke on Aug 20th, 2010     Marketing PR Conferences, Online Marketing, SEO, Search Engine Strategies, Web Analytics

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Ultimately, to measure Search Engine Optimization (SEO) success, you aren’t necessarily looking at individual metrics – you are looking for a connection between the metrics – and the resulting affect on revenue.

If my lead seems to negate the name validity of the SES San Francisco session, ‘Meaningful SEO Metrics,’  it is completely unintentional.

Moderated by John Marshall, CTO of Market Motive and SES Advisory Board Member, this excellent session featured on its panel:

• Richard Zwicky, Founder & CEO, Enquisite
• Ray “Catfish” Comstock, Director of SEO, BusinessOnLine
• Jon Glick, VP of SEO and GM European Web Properties, Become.com

“Infinitely measureable means adjustable,” opens Zwicky.  “And online marketing is completely measureable.”

Online Marketing Blog

Internet Marketing Course

If you wish to be successful in the business world, you must have successful promotions, public relations, and advertorial teams.  You need to make sure that your marketing team has skills they need to put ads online.  Everything seems to be online these days, and if you are not willing to take the time to learn about Internet marketing then you most likely will not have the most successful business that you could possibly have.  You need to make sure that your marketing techniques target a realm of audiences.  If you are specifically hoping to target the younger generation, a good Internet marketing plan is vital to your success.  College students are a great target audience if you have the means to promote your business to them.

There are several ways that you can choose to promote your business on the Internet.  If you are not familiar with the Web, you can actually take an Internet Marketing course at a local college or university.  These classes can also be found online.  They are a great way to learn the steps of Internet marketing.  You will quickly learn the basics of online marketing.  The class should teach you everything from online ad space, to social media.  If you are interested in taking a marketing course, you should research the various classes available in your local area.  If you are interested in taking classes at a university, you should also consider a local community college.  These colleges tend to accept more students and are usually cheaper when it comes to the cost of tuition.

Once you take an Internet marketing course you will be able to start promoting your business in a variety of new ways.  You will be able to reach a broader audience through the Web than ever before.  It is a great way for entrepreneurs to start their business and to get their foot in the door of the successful business world.

One of the best ways that you can promote your business online is through the use of social media.  You can use anything from Facebook to Blogger to Twitter.  Possibly the best part about social media, is that it is completely free of cost and does not require you to spend any money to promote your business.  For individuals who do not have a lot of Internet marketing experience, social media is a great option cause it is typically easy to learn.

The Online Marketing Schools website has additional information that you might find helpful.

August 16th, 2010 | Tags: internet marketing, Internet Marketing Course, internet marketing plan, marketing course, marketing plan, marketing schools, online marketing, Online Marketing Schools | Category: Internet Marketing Course |

Online Marketing Training

There are hundreds and thousands of businesses in the world that are trying to make it.  Many of them see the need to stay up to date with technology and so they create a website so that consumers can get on the internet and browse their products over that medium.  The problem is that a lot of these sites are on the internet but never are found unless it is by word of mouth.  While word of mouth advertising is a powerful tool, if you completely rely on it for your internet advertising then you are destined to fail.  To truly have your business succeed on the internet you need to get some online marketing training.

There are a few different ways you can go about learning online marketing.  There are some classes in colleges and universities that will be able to give you some insight about it, as marketing concepts are basically the same no matter what medium you use.  The best way to get  marketing training, however, is to get online and find some online schools that can help give you direction.  These schools will be able to show you how to do the proper keyword research and back linking to help you get your site to start ranking on search engines.  If you can get your website to come up on the first page for any keyword, then you are going to get a lot of traffic.  It is as simple as that.

One of the main things you will learn in online marketing training is how to utilize SEO (search engine optimization) campaigns.  You will need to get onto some friendly tools like Google Adwords in order to research what kinds of keywords are related to your product that people search every month.  Obviously, there are going to be some keywords that you will never be able to win, but there are going to be some where you don’t have a lot of competition.  You will need to identify those keywords and then get to work writing content about them that you can post on article databases or other highly ranked sites that will link back to you.

Creating original content with links back to your site is a great way to increase your status on local search engines.  As you gain more organic traffic, you will see a huge difference in the amount of business that is generically sent your way.  This is one of the best ways to utilize online marketing training.

The Online Marketing Schools website has additional information that you might find useful.

July 14th, 2010 | Tags: keyword research, learning online, learning online marketing, marketing schools, marketing training, online marketing, Online Marketing Schools, Online Marketing Training | Category: Online Marketing Training |

Online Marketing Business

Buying online is simple and customers find it convenient as they can buy from anywhere, even from the comfort of their homes. Even browsing the amazing range of internet marketing products is an obsession with some and often leads to purchases. If you are interested in starting an online marketing business then you need to have a few strategies to compete with so many others who are already there.

Concentrate On Developing the Right Product

Customers are wary about what they buy and nothing sells easily anymore. Make your product totally exclusive if you want to evade competition and do not wish to end up toward the end of Google search list. Research the market and find a void. Internet marketing products often fall short on quality and this is what you cannot compromise on. So make unique top quality products that will sell easily.

Your Website Should Project Your Product Well

Customers will assess your website before they decide to buy your product. It would be a good idea to get your website designed professionally. The message should be clear and concise and navigation through the website should be easy. The purpose of the site should be to motivate people to buy and return again. The potential customer should be finally guided to the order page by creating an urgency to buy. Apply all marketing strategies and get it right the first time. Place yourself in your potential customer’s shoes and evaluate your website.

Marketing Strategies Actually Clinch the Deal

This may be the final step in selling internet marketing products but it is definitely the most important. You must have short time and long term strategies for your products. Remember that only temporary traffic is not enough to make a good profit, you should have people coming back for more. Include search engine optimization in your website content to make it more popular. Initially you can buy advertising to promote your product and advertise on related sites. Some long term strategies include marketing through articles, blogs, social bookmarking, social networking and similar options.

Your product is the first and most important step in starting your online marketing business. After you develop a good product then developing an excellent website is essential to initiate the potential customers to make a purchase. Internet marketing products sell easily if certain strategies are followed well and with patience.

The Online Marketing Schools website has additional information that you might find helpful.

July 1st, 2010 | Tags: buying online, internet marketing products, marketing business, marketing products, marketing schools, marketing strategies, online marketing, Online Marketing Business, Online Marketing Schools | Category: Online Marketing Business |

Online Marketing Schools

Today’s online marketing schools need to be focused on the Internet marketing, web design, copy righting, search engine optimization, and how to generate large amounts of organic targeted traffic that converts into revenue.  More and more advertising dollars are moving to the Internet and the trend is continuing.  Newspapers and magazines are failing in record numbers as the Internet has become the major source of information for our global society.  The paradigm has shifted and our information oriented society now demands online informative up-to-date product reviews and good high quality products at fair prices.

Marketing schools need to move quickly to keep pace with the new technology trends that are expanding and improving information availability.  Online schools have become the new trend for education by having classes convenient for the students.  No more late nights attending classes for needed education, but online classes tailored to the a busy students schedule.  Teaming and collaboration online also becomes easier and more convenient by using email and set times for online video discussions.

Bachelors, masters, and other advanced degrees are now available online from almost every major university.  Regional accreditation has made these degrees very valuable by providing top recognition and federal funding for student loans.

You can find many top universities and online marketing schools offering both degrees and certificates in business marketing.  Some of the classes include, keyword research, web design, search engine optimization, effective copy writing, business advertising and development.  Business and product marketing is an exciting field especially with all the new opportunities and technologies that are helping to reach a global market.

April 14th, 2010 | Tags: business marketing, global market, internet marketing, marketing schools, online marketing, Online Marketing Schools, organic trageted traffic, product marketing | Category: Online Marketing Schools |

Online Marketing Schools

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