Classified ads (suitable for Google AdWords)
The tools should have the affiliates’ links automatically inserted in the proper places – something RAP handles beautifully. If you force your affiliates to have to track down links, and then manually edit the tools you offer, many won’t bother.
5) Here’s how you make your traffic generator go viral…
Invite your customers to become affiliates after they purchase. I’ve seen many merchants put links to their affiliate program right on the sales page. I don’t like this technique since I feel that it can distract customers that your affiliates worked hard to send you. So, I don’t feel that it’s fair.
Instead, I put links to sign-up for the affiliate program on my product download pages, AND often in the products themselves. Simply explain to customers that they can register, promote the product, and earn instant commissions. This is very effective, especially when you have all of those great affiliate tools in place.
It’s also very effective because the INSTANT commissions helps those who need the cash now!
Ok, I’ve just shared with you my very favorite method for generating free website traffic. I basically get others to send me the traffic, and then I have tools in place to leverage that traffic.
Stay tuned for part 2…
Willie Crawford has been marketing goods and services over the internet since 1996, and teaches many of his tactics in his free ezine. Be sure to not miss the rest of this series by subscribing at http://WillieCrawford.com/
Seven Inexpensive Ways to Generate Traffic to Make Money Online
03 2010 Tuesday
9
By Jay Allyson in Website Traffic
There are multiple ways to get traffic to your website for very little cost that can make you money online.
If you just got a small proportion of those visitors to convert to leads or sales, that has cost you nothing but your time.
There are two hard facts of any internet business that you cannot escape.
To make money online, you need to generate traffic to your website and second, you need to convert that traffic into buyers.
You might try to do this directly by sending them to a sales page or you may do it indirectly by sending them to an opt-in page to capture their details or to your information site or blog.
First, you should focus on identifying your killer keywords – the ones that attract the right kind of people into you business.
With a good match between what people are searching for and what you are offering, the actual traffic you generate will be more highly targeted and predisposed to your offer and so more likely to convert into buyers.
If no one goes to your site, it hardly bares a chance of generating an income.
BUT, it doesn’t take thousands to generate website traffic to your site.
While there are ways to jumpstart your traffic flows, the holy grail is knowing how to generate low cost website traffic without having to run up a huge daily advertising bill.
Here I present to you my top 7 strategies to generate low cost website traffic that could help make money online for you.
1. Link exchanges
This is a well known and proven strategy. It’s rare these days to see a website without a link to another site.
Many business owners are willing to exchange links with one another so that they could produce more visibility for their sites.
The more you create back links to your website from other pages, the more the traffic you’ll see coming as you’ll start to rank higher.
If you’re exchanging links with other sites, it’s important that the link is relevant. This usually means it is in the same niche or a relate niche as your own site.
This strategy pleases humans as much as it keeps the search engines happy.
Exchanging links with authority sites or sites with high page ranks will also increase your traffic even more significantly, as it will boost your rankings in search engine listings.
This is known as SEO or Search Engine Optimisation.
2. Article Marketing
There are many electronic magazines (called ezines) and online newsletters around on the internet which provide free space for you to submit articles.
If you want to keep your costs low, you can write the articles yourself. But you can save time, by using the many freelance writers who are willing to create articles on your best converting keywords or keyword phrases. The fees are much smaller than you might think.
Write articles that complement your website, product, business or other offer. Write on topics that you have expertise on so you develop your knowledge researching around the subject and can come across as an authority.
Write articles that produce tips and guidance on the subject or your niche. Looking at existing content on your chosen niche will help you find gaps so less competition and your article will rank more highly for those keywords.
At the end of the article submission process, you can insert a “resource box”. It’s here that can say something about yourself or your business and provide your visitors with a link to your site if they want to find out more.
If they do go there, they are already impressed and predisposed to your offer, wouldn’t you say?
Once you have your article accepted in your primary article directory, you can also send variations to other article directories.
There is a lot of free article submission software available to automate the process and if you are doing a lot of article marketing, a great paid service I personally use is SubmitYourArticles.
3. Video marketing
Video marketing can send literally thousands Of visitors to your primary business. It really is the social medium of the moment. Just look at the popularity of YouTube! 5-10 minutes is all you need to get your point across.
You can either use a camcorder to video your own talking head or create a footage around your product or offer and add the audio later.
If you’re not yet confident on camera, you can also create a series of photos and powerpoint slides and record an audio commentary around that.
Don’t forget to add your website URL as a running title along the top.
Once you have a few videos made, you then need to drive traffic to them. The best way is to submit them to video sites. The most popular are youtube.com, metacafe.com and dailymotion.com.
To really maximise exposure and get the most traffic back to you website, you can use video submission tools. There’s a free video submission service, TubeMogul. An even better tool is a paid service I use is Traffic Geyser.
Once you’re registered on the main video sites, this submitter tool will automatically submit your video to a whole host of video sites for you, resulting in tonnes of free traffic to your website.
4. Forum marketing
This is completely free – it only requires an input of your time. Do some initial sculking around to identify the kinds of problems people have in this niche.
Once you feel you understand the community, you can start to feedback a comment, start a post, here and there, using your knowledge and expertise.
You can get free advertising when you go to forums that have the same subject or niche with your site.
With every post, you can add a link to your site. But remember first to give value, not just blatantly advertise your site.
As you build your reputation, you also build the reputation of your site that could be frequented and trusted by many people.
5. Twitter marketing
Twitter and blogging go hand in hand. They help you build your authority and social networks within your niche.
Twitter has totally transformed the way that people communicate online and since it’s free, it really should be an indispensable part of your overall marketing strategy and link to your blog.
Twitter is free to join and you can get set up with an account in a matter of just a few minutes.
Twitter has proven itself to be incredibly addictive and, for business owners, very valuable too.
Technology such as Twitter has the potential to give us more than just an opportunity to tell others what happened in our day. We can use it to reach more people in a meaningful way.
Imagine if you had cost-efficient and fast marketing tools that met existing customers where they are and that also helped you acquire new customers.
Imagine if you had the power to build a network of like-minded peers, a community of shared ideas and creativity.
6. Blog marketing
You blog should therefore be one of the main hubs for your business. It’s all about YOU Inc.
As your name gets passed around, you can widen your public awareness and build an opt-in list and RSS subscribe feed for people who regularly visit your site.
People buy from people they know, like and trust. A blog is like dating – you wouldn’t propose on the first date so why shove your sales pitch down a new visitors throat.
You can point your articles, videos, forum posts and social media activities all through your blog.
This may sound like hard work because of all the articles you may need to use to build a blog but on the contrary, this is not so. There are many many sources of ideas and inspiration for your blog, which come from your day to day activities and your own personal development.
7. Facebook marketing
Social networking has always been a main part of many internet marketers strategy. But most don’t use it effectively at all. They flood the likes of Facebook and Myspace with offers and promotions. This won’t work.
If you want to use social tools like Facebook to generate traffic to your website, you first have to identify the right groups and then invest something of yourself.
You need to be prepared to make a personal connection with other folks in the community. This kind of media thrives on authentic networking.
Posting up useful content on social networks will get you some awesome rankings on Google. The search engines seem to put a premium on sites like Facebook, Myspace, YouTube, Squidoo and Hubpages.
In all these free or low cost traffic generation methods, it’s all about giving value to your niche community.
Leads generated in this way will be far more valuable as leads back to you – interested, highly targeted, committed and profitable.
Jay Allyson Get Rich Lifestyle Pro Marketing Consultant http://www.JayAllyson.com
3 Help Guides to Increase Your Website’s Conversion
02 2010 Wednesday
17
By Pamelina Siow in Website Traffic
As part of my search engine optimization service, I evaluate client’s web design and web contents. I do this right after I finish checking their market demands. When they do not have a website, I create one for them. For me this is much easier than redesigning an incorrectly designed website.
Why A Website That Converts Traffic is a Good Website:
The first benefit is you will get more calls and inquiries. When your website builds a bond with your prospects, they are definitely going to contact you to inquire further. There is a reason why they are on your website, to seek your service or product. This means more prospects which could mean increased sales!
The second benefit is that you get to capture their contact information, even if they are only on the finding information stage. Through continued contact, you can be their selected vendor when they are ready.
What Happens When Your Website Converts Traffic Into Prospects?
I’ve had clients who expressed interest in what the internet ccould do for their business. when I explained the many opportunities that could open up for them when they went online, they were astounded. And now, they are testimonials to how powerful the internet can be, if done properly.
One client receives up to 40 new inquiries per month. Now, they do not have to worry about getting new clients as their phone and emails are ringing off the phone.
My business partner has expanded her music school twice in 6 months and has to hire 2 staff to handle the calls. In addition, they have increased the prices of the music lessons as they want to attract premium clients who pay well for her excellent services. She enjoys predictable demand and can plan expansion accordingly.
When your website moves from an online brochure to lead generating tool, you can free up more time to grow your business, service your clients well and even select well-paying and kind clients to work with.
So How To Increase Website Conversion?
Tip 1) Segment your target audience.
Determine who your target audiences are and build a page for them with layouts and contents that would make them feel special. Many companies create their website from their services and products, however seriously, no one is really interested in what you sell. They are interested in how you can help them. By personalizing their page, you can speak to them and build a connection in order to get them to contact you.
Tip 2) Reduce the choices
People do not like to make choices. When given too many choices, they do not make a choice. In addition, it is ideal to assume that people who land on your website are easily confused. In fact, the truth is that your website layout might feel idiot-proof because the ideas spring from your head, however people completely new to your business might not feel the same.
Solution: De-clutter the website. Think through of a process of how you want your prospects to navigate through your website. Home ‘> Find Their Profile ‘> Contact You. And create the flow as simple as possible and reduce the options.
Tip 3) Provide an irresistible call for action
Anyone that lands on your website is important. And it is your goal to capture them! Critical, necessary and you must do everything to get them to contact or leave their contact details for you.
Tell them the next step. Ask them to sign up for a free report. Ask them to give you a call. Add you on facebook. Read your blog. You must tell them what you want them to do next. Always communicate with your contacts. Then you can build a database of prospective clients who are only a call away from buying your products.
You will learn insider secrets and free resources designed to help you make MORE money than ever before! If you are looking to make 2010 the year of success, register for your FREE tips at http://www.Makeit-right.com . Pamelina Siow is an expert on generating leads through the internet. To keep in contact, read Pamelina Siow blog.
Free Traffic for Your Website or Blog
02 2010 Friday
5
By Kathy Dobson in Website Traffic
The homework is done, your blog or website is live. You’ve chosen a hot niche/topic, ordered an awesome banner/header and chosen a theme if required…you’ve worked hard.
You add valuable content, affiliate links to high converting products, your own product links…but there is a problem. You have no traffic. Without traffic, there is no one to appreciate your hard work and awesome content.
Without traffic, you are a nobody in the cyber world. Traffic is what gets the search engine Gods to notice you. There is no one to click your affiliate links without traffic.
But, it can get expensive driving traffic to your site if you use some of the paid methods such as PPC.
There are however some very valid traffic producing methods that you can employ for free.
Let’s examine a few:
1) Forum Marketing: The worst think you can do is show up on forums and start dropping one liners with your “signature” and a link back to you blog. This is considered spam and the only thing it will do for you is to get you banned. But, forums are an excellent place to get noticed with when you add great valuable content.
Obviously you want to choose forums that focus on your particular topic or niche. Forums are a condensed concentration of the people that are interested in your niche…all located in one spot. Make sure with each post, you leave your signature with a link to your product, website and or blog.
If you establish yourself as a valued contributor then you will eventually be perceived as an expert and people will navigate to your blog or website to find out more.
2) Article marketing: There is a hungry audience waiting for excellent articles to use on their own websites or blog and article directories is where they go looking. With articles, you don’t want to fill the article with your links but use the author resource/bio box provided to leave your signature and links.
You can employ the use of article directories to get your article listed in hundreds of article directories. Additionally, many directories also submit to newsletter publishers.
It’s always a good idea to track your articles by using Google Alerts. If someone is routinely publishing your material, you may want to contact them and offer to submit your articles directly to them whenever you write a new one.
3) Sign up on sites like MyBlogLog and use their widget on your site. You can befriend other bloggers and build your own community of followers with MyBlogLog…a social community that you can tap into and get a consistent flow of traffic.
4) If you have an opt in form on your site, make sure to send an email out every time you create a new post. These people have already shown an interest by signing up to your blog…keep them informed and coming back.
5) Let’s not forget the basics…blog posting. You need to stay on top of your website or blog and keep it fresh with new content including using your keywords for SEO purposes. Ideally, your keywords should be in the title, the first paragraph and the last paragraph. But, only if it makes sense to do so.
6) Yahoo answers is an excellent way to get traffic and show off your expert knowledge. Look for questions in your area of expertise and provide valuable answers. It’s important that you add your link for reference.
7) Getting free traffic can be as easy as guest blogging on some high-ranking blogs but only if you can write intelligent, interesting, value filled posts that will benefit them. Your link will then be added to your post and can bring lots of free traffic your way.
Twitter: Let’s not forget Twitter. Twitter is here to stay and has become an invaluable source of free traffic, so if you haven’t already, it’s time you took a hard look at it. In fact, every time you submit an article to Ezine the reader can tweet the title and link to it.
Once again, don’t go on Twitter and start spamming with links, links, links. That is what you will become known for. Instead, build up a stream of targeted followers by providing interesting tweets.
9) Build a Squidoo Lense: Squidoo pages are the perfect avenue to get 1-way links to your blog. You can get direct traffic to your Squidoo lense if you use your long-tail keywords. Google loves Squidoo pages and using this method will often get you ranked in the top ten.
10) Video: Create and distribute a video that includes a link back to your blog or website. Videos have taken over the Internet as most people would rather watch a video than read a screen. People love them.
This by no means a comprehensive list as there are many more ways to drive free traffic. But, these are some of the most important ones and will get you started.
Don’t be discouraged easily. It takes time for people to discover your new blog or website. You must be patient and consistently work towards your goal and if you do, I promise that you will reap the benefits.
Combine persistent and consistent action with patience and before you know it you will have your own thriving list of subscribers hungry to learn from you.
Kathy Dobson is a free spirited business owner and entrepreneur dedicated to helping others achieve financial and personal freedom through Internet marketing with an emphasis on membership sites.
Learn more about membership sites please visit: http://www.crazycashmembershipsites.com For further tips and resources visit: http://www.kathydobson.com
Top 5 Steps to Website Marketing
01 2010 Wednesday
13
By James Trent in Website Traffic
Why market your site
This is an era of products galore. Each product and producer is trying to outdo the other. Marketing costs are turning out to be more than production costs as marketing has an ability to take products and services to a new high, or bite the dust. Without marketing, a product is as good as non-existing. At the same time, clients and consumers do not have enough time to go around looking for everything that is offered. Clients want it all on their fingertips. Keeping this in mind, internet or online marketing has quickly come to the rescue. It bridges the gap between your service or product and client or consumer.
Having your own website has become an important marketing tool. Almost all products and services have their own presence on the internet in the form of a website. However, there are numerous websites trying to affect the decisions of clients. So, website marketing has become an important and integral part of every business’s marketing strategy. Let’s understand the five most important steps to website marketing.
Understand client requirements
Understanding what your clients are looking for is the key to effective website marketing. Amidst a plethora of websites on the same subject, a client will most likely stick to the sites that are focused on her unique requirements and give her exactly what she’s looking for; e.g. if a client is looking for a website on alternative medicine; the website must focus solely on the various alternative medicines and not generalize on all types.
Get the right design and content
The rightly designed website will catch and hold more eyeballs. Your design should not only have right aesthetic appeal but also facilitate easy navigation. To many flashes, to bright colors running at the same time, plus disturbing pop-ups are sure fire turn offs. Clusters of information placed on the homepage may dumbfound the visitor. At the same time, too little info will dampen her. Your site should strike the right balance of information and placement.
Once you’re done with the designing part of your website, comes another important part, content. Your content should always be current, crisp and clear. It should convey exact information without being verbose. It should be logical, smooth, and flowing. The language should be set keeping the client in mind. The quality of your content should reflect a professional attitude.
Make it user friendly
Once on your website, the client should get important information like variety of products, possibly with their images, price ranges and product availability. Your website should facilitate ordering products online with great ease. It should also give requisite information like contact numbers of the home office or representatives, firm’s location, previous track record and after the sale service.
As customer choices and preferences are always distinct and all of them cannot be addressed on the site; provide for direct contact with your customer service department in order to answer their queries. In case of an email, a prompt reply must be assured.
Blow your trumpet
Once you are done with your website, it is high time to get on the rooftop and tell people that you’ve arrived! What’s the use of a wonderfully designed, beautiful looking site that few know about or catches hardly any eyeballs? Avail other mediums of advertising viz. seminars, articles, television, newspapers,ect… to widen your client base and reach every possible client. Get press releases distributed. A good advertising campaign is essential to attract initial traffic to your site.
Utilize the internet to its fullest. Begin blogging about your site and products/services. Forward links to as many other websites as possible. Get links on social networking websites. In simple terms, talk, talk and talk more about your site.
Action backup
The types of services and products that you offer on your website must be put into action by an efficient team. Your client must feel she is getting a good value for her money, and also her time spent. This will assist to establish a reputation for your business and create your brand image. Website marketing will only be effective if and when your promises are fulfilled in reality.
And yes! Do not rest on your laurels. Continue updating your website with any new developments and also, continue to support it with on going action.
Before you begin your first steps in website marketing and dive head first into a nightmare of potential failure, you might want to look into what it’s actually going to take to be successful in marketing your own website. Visit James Trent’s website now and learn the key steps to unlimited success.http://thesevenfigurepro.com
Will My Traffic Business Increase Through Viral Marketing?
12 2009 Tuesday
29
By Richard Legg in Website Traffic
If you ask the question of how to get more website traffic, you’ll often get this response – ‘go viral’.
Sounds great, but do you know what the term actually involves? How does it work, and is it effective?
That’s three solid questions that need answering, so let’s get started…
A virus, in medical terms, is something that is able to self-replicate and duplicate it’s genetic code to grow and spread. Once it does this, it becomes incredibly difficult to stop. Hence the term in the marketing world ‘viral marketing’. Offline businesses have used the concepts behind viral marketing, even before the internet was around.
Here’s the basis of how it works … you give something of value to other people for free. Whatever it is you give away has links to your website, or needs people to use your product. Through the giveaway people enjoy the product and are encouraged to pass it on to more people that they may know.
The chain of people passing it on self perpetuates, all the time with your website being a core element of the giveaway. It means your marketing message or website can be seen by a number of people that you cannot predict, and cannot control.
An effective viral marketing campaign will bring a huge amount of visitors back to your product or website, which is virtually impossible to stop!
So this all sounds good, but can it really be effective?
The simple answer is that yes it can (and does) work, and work very well – for some companies, viral traffic is the main source of traffic to their business websites.
You may choose to give away a product, a report maybe on the subject matter of your market. You may choose to give away a service, maybe providing a neat twist to a software application. You may choose to use a video, and this can really be exciting.
On the biggest and most well known video sharing site, YouTube, they give you magical help to make your video go viral. Their videos are easily shared to other users either online or through email.
You could make a short video about your subject, or even screen shots, and once you’ve uploaded it to You Tube, people have the chance to make comments on it. If you can start an argument, you’ll have people falling over themselves to watch your video!
The video is free and easy to put on other websites, which all encourages people to share the videos in anyway that they can.
After watching the video, the user is also presented with a simple button that they can click to instantly share the video with as many of their friends as they want.
This is almost too good to be true, but it is all there, and crushingly simple, quick and free to do, it just takes some of your time. Let’s not make any false claims, the first few times you do it, you’ll make mistakes and take a bit longer to produce your video, but once you get the technique sorted, you can use video to go viral, and get a huge amount more website traffic.
Richard Legg – Discover more info on how you can make money online with the my traffic business bonus site here: http://www.mytrafficbusinessbonus.org
List Building – 5 Steps To Generate Viral Traffic To Your Website
10 2009 Tuesday
27
By admin in Website Traffic
If you can create viral traffic then you’ve won the battle for traffic generation. Driving traffic is a continuous task, so viral traffic which grows on its own is a dream for all online business owners. But not many online business owners know or even try to implement it. Here are 5 steps to creating viral traffic so that your traffic building efforts produces the most amount of visitors and subscribers.
1. Create A Squeeze Page
Get a landing page which does nothing but offer some free gifts in exchange for the visitor’s email. This is where you start to build your list.
Hire a good graphics designer and come up with attractive gifts such as valuable reports and/or free software.
2. Create A Report To Sell
Your next task is to create a report which you’re going to sell. Again, make sure the graphics are eye-catching and pay a good graphics designer to create your website.
Your report has to look fantastic and the information needs to be good. Do the required research and put as much information as possible into this report.
With your website, sell the report for $97. This is a steep price for a report but your objective is not to sell many copies of it. Do the necessary promotion and get the word out about your report. And don’t forget to put links in the report to your website.
3. Free Gift
When people sign up to your list via your squeeze page, send them to a page where you will offer your $97 report as a gift. To claim the gift, the subscriber needs to refer at least 3 of their friends to your squeeze page.
Now when your subscribers see that your gift is worth $97 and that you are currently selling it for that price, it will drive conversions through the roof.
No one can resist a true free gift that is currently selling for $97. This can help you generate viral traffic. Your subscribers’ friends might sign up to your list and repeat the whole process by referring their friends to your squeeze page.
4. Email To List
Now while your squeeze page is building your list virally, you can create a report and continue to send it to your list for free. Of course, they would have to refer 3 or more of their friends to download the free gift.
Using this technique you are training your list to refer their friends in order to get your free reports. You are also testing to see which kind of offers create the best responses.
5. Contest
When you know which type of offers send you the most amount of referrals, you can create a contest and announce it to your list.
For the contest you will need to provide something which is perceived to be a high priced item otherwise it won’t work. The best type of offers are video training with personal coaching from you based on the offer with the most responses.
Offer your prize to 3 winners only. Since you are offering personal coaching and video training, you can set a high price for the prize. Pricing it at $1,000 is not unreasonable.
To win the contest, your list needs to send you traffic to your squeeze page. The top 3 who sends the most subscribers will win the $1000 prize. This is very attractive.
Once they spread the news by telling people about your contest, more and more people will join your list and promote the contest. This is the viral effect you’re looking for. You can even issue a press release to inform more people about your contest.
Carrying out these 5 steps will ensure unstoppable viral traffic to your website. It needs planning and setting up the system for it to work and creation of the reports, but you are sure to get an avalanche of traffic. Using this viral traffic to get people subscribed to your list, you can promote your information products to them and push those sales figures through the roof.
For more tips on how to promote your online business and increase sales, visit information product creation. To hire professionals to create your own best selling information products, visit http://www.eliteghostwriters.com/infoproducts.html – Alan Cheng, Elite Ghostwriters.
How Much for Free Advertising to Get Free Traffic?
09 2009 Monday
28
By Peter Nisbet in Website Traffic
How much are you willing to pay for advertising? What would it be worth to you to get advertising open to billions of people worldwide? Let’s cut out the sales pitch because you know all about that. Do you know how to get free advertising online? In fact, do you know how to get the right kind of advertising offline – and free of charge?
Probably not, but I do. So the question now is how much are you prepared to pay me to find out? When I look at the keyword analysis of people seeking free advertising, there are from 10,000 – 50,000 searches on Google looking for information on how to get free advertising every month. That’s right – up to 50,000 every month. In fact 250,000 every month are looking for ‘free advertising’ without any qualification.
Guess what! The answer is right at your fingertips. No matter what you want to advertise, and no matter how difficult you have found to advertise your product or service in the past, it is easy to advertise online what you have to offer without paying a single cent for the advert.
So what’s the secret? There is no secret. I have been advertising it for free for many years, yet even I have been making the mistake that 99.99% (a guestimate!) of those that advertise their products make. That mistake is to assume that the people that matter will see your advert. Note the ‘that matter’ part.
Do you like cats? There’s no point in you trying to sell cat baskets to internet marketing gurus or young girls looking for how to choose the best cat for them. The latter example is easier to sell your cat baskets to than the former, but it’s only a matter of degree. You still have to persuade them they need a cat basket. You can sell bait to an angler, but you still have to persuade them they need YOUR bait, or the kind of bait you are selling.
The best way of using free advertising is to use it sell something that has already been sold. At least, the idea has been sold, and all the prospective buyer needs is a nudge. To do that you have to be like that prospective buyer – I don’t like the word ‘prospect’ – it sounds too commercial! My future customers know what they need; they just don’t realize it yet. So what’s the secret?
Don’t click away when I tell you, because many might just do that. Like many online secrets, it is no secret all. It is by using a technique that you all have likely heard about (although that doesn’t mean it doesn’t work), just that you have been taught badly.
I don’t work full time at internet marketing. I am an industrial chemist and part of my job is to train people how to manufacture our product (hot stamping foil – look it up!).
I do that pretty well because I can put myself in their place. I had to learn sometime, and they don’t teach my product in college. I learned from my first manager, and like to think that I can pass my knowledge on to others fairly easily. Learning how to make money online is a bit like that, and so is learning how to advertise for free. Free advertising is a skill, and it is easy to get.
Here are some ways:
- Use posters. If you market health products, whether your product is a health food , supplement, equipment or an eBook or video, then ask your local health center of you can put up a poster. Offer to pay if you get a sale (so it still free until then) if necessary. Ask if you can leave leaflets in the rest rooms, or even make reduced price offers for anybody that joins the club through your affiliate site. There’s an idea: Offer to promote the health club for a percentage, and offer your product free if they take it up.
- Ask your local authority if they have any sites where you can put up a poster advertising your product, and you will also include the local authority services in the same ad.
- Ask local radio for a free slot: perhaps you can advertise their services on your website in return
- Write articles.
So there you are: four great ways that you can use to get free advertising.
What’s that last one? Write articles?
Sure – that will likely bring you the best return because you can write and publish articles all over the internet advertising your product or service. Look back to the start of this article. How much are you willing to pay for advertising?
It doesn’t matter what your answer is. Articles are free for you to write if you know how. The problem is the ‘knowing how’. Then learning how to do it. If you learn how to write articles properly, and not just go through the motions, as the vast majority appears to do, then you are on to a winner.
CONCLUSION
Get to know how to do article writing and you cant fail. Do it right and you will make money and everybody will read them. they will believe what you have wrote and you will make money.
WHAT? Let’s start again:
Learn how to write articles articulately and comprehensibly and your erudite readers will gain the knowledge that you are so knowledgeable and cognizant of their needs that. . .
WHAT? Let’s start again – as an article should be written this time:
Learn how to write articles so as to provide information your reader wants and needs, and that reader will return to you repeatedly. Not only that, but if you show that you understand your niche, then they will also buy from you when you feel the time is right to offer your product.
Write to the reader personally, as if they were the only person you were addressing.
Article marketing is a term that is frequently misused, but the good thing is that it is not difficult to learn, and once you have mastered the principles with a bit of help, you will be able to generate as much free advertising as you want for the rest of your life – irrespective of how your business and products change.
If you are interested in learning how to get free advertising by writing your own articles in a way that they will be read by others, then visit Article Czar for a free writing course, and information how you can learn to write in a way that generates masses of free traffic to your websites.
Are Your Clients Looking for You!
08 2009 Monday
31
By Anton Pearce in Website Traffic
Wake Up – Your Clients Are Looking for You!
If you’re going to use the power of the Internet to try to find clients, you have to first understand how prospective clients are going to find you. You need to drop your preconceived notions about how you see your business, and start thinking about how potential clients are going to see your business. To do that, you need to try to put yourself in their shoes.
Understanding Web Searches
Let’s suppose, for example, your business is centered around providing consulting to customers who need help with back pain in New York. When you sit down to start designing your web strategy, you might hire a copywriter to create content with the keywords, “back pain consultant,” or “pain coaching.” However, those terms won’t likely bring you much in the way of good, solid traffic from potential clients.
In fact, the only people who are likely to search for “back pain consultant” are people like you whose business is helping people with back pain. People trying to solve a problem don’t typically search for things like “coaching” or “consulting.”
Instead, you need to consider how exactly those prospective customers are going to search. They might search for the rather generic phrase, “back pain,” or they might be a little more specific and search for something along the lines of “back pain help” or “treatment for back pain.” Other potential clients will use more of a question-based approach, such as searching for “how can I reduce back pain?” In the case of many niches, such as our back pain example, it’s likely that potential clients will also use a geographic or regional term. Most assume that they need to see someone in person for treatment. So “back pain help new York” might be a common search phrase.
From Information to Solutions
Something else you need to think about in terms of how potential clients are going to find you on the web, is what stage of searching the potential client is at. Understanding whether or not the potential client is ready to buy is key to your marketing strategy.
There are several stages a person goes through before they’re ready to buy:
Identification
This is the earliest point at which a potential client can identify a felt need. It might be back pain, for example. It could be a desire to make money from the comfort of your home. It might be that the person wants to learn a new skill, take up a new hobby, or just improve their overall well-being. At this stage, the person isn’t usually ready to buy. They’re still feeling their way through the problem, and putting words to it.
Web searches at the identification stage tend to be information-based. The objective isn’t to solve a problem, it’s to understand the problem. At this stage, a person might search for “types of back pain” or “back pain symptoms,” but they aren’t as likely to search for “back pain help.”
Clients at this stage are the least likely to buy. However, if you can hook a potential client at this stage, you may get her to come back later on when she is ready to buy. Some remain in this stage; once they learn about the topic they want to learn about, they simply leave it alone forever. They decide that it’s not a problem they want or need to invest any more time and energy trying to solve.
Information
Once a person has identified a need or a problem, they usually set out to learn about it in-depth. They start seeking the advice of experts. This is a transitional stage, where it is more likely that they’ll buy than at the identification stage, but where most people don’t rush into anything. At this stage, web searches tend to be information-based again. However, these searches tend to focus on the other end of the need or problem: how to fix it. So here a person might search for “back pain solutions” or “back pain treatment options.” This is where real value-added content comes in handy on your website.
Being able to provide usable and reliable information helps to position you as an authority in your niche. Once the customer is ready to buy, they’ll remember your expertise and come back to you.
Purchase-Ready
At this point, the potential client is ready to buy. They understand the problem or need, know what can be done about it, and are ready to pay someone to get their solution. These are your best prospects, and the easiest people to convert into a sale. People who are ready to buy can get very specific in their search terms. They might search “back pain treatment in New York” or even “back pain physiotherapist.” Their search terms indicate that they don’t just want to know about a problem or a need, but that they’re ready to fix it.
Many potential clients don’t search the web at this stage, however. During the first two stages of their web search process, they have probably identified a reliable source of information. At that point, they’re more likely to go back to that reliable source than they are to search randomly for someone else. If that authoritative source doesn’t offer a direct solution, that’s when the potential client will start their search.
Marketing Across the Stages
Effective marketing for your coaching business will at least touch on each of these stages. While the details and specific tactics may vary from one niche to another, most coaches will want to spend their time in the second stage. By providing useful information to potential clients, you build your image as an authority in your field. Not everyone will seek your services, however most will. By adding real value, you create a positive experience for the client and engender a certain degree of trust. When the time comes for a solution, they’re going to come to you rather than randomly searching on Google (or flipping through the Yellow Pages, for that matter).
If you’re struggling to implement a simple, effective internet marketing strategy then Anton Pearce can help. With over 10 years of experience helping professionals to build their online business Anton can show you the changes you need to make to get more leads, more clients and more sales from your website. Visit http://antonpearce.com for more free and paid resources to power-up your marketing.
