YouTube Marketing Tips to Grow Your Business
05 2010 Monday
17
By Debbie Everson in Video Marketing
The world’s biggest online video-sharing service, YouTube, is the perfect place for marketing campaigns to shine, if only marketers know how to grab the spotlight. The community is diverse, and its population huge. YouTube marketing can increase sales and widen brand coverage by using this innovative platform to connect and capture existing and potential customers.
But despite the huge market base, not all campaigns flourish in YouTube. Many companies’ YouTube marketing campaigns sizzle at the beginning and fizzle sometime thereafter. What’s the secret to staying power at YouTube? Let’s find out.
1. Quality and quantity of content
A large fraction of company or brand videos at YouTube are of the “flash-in-the- pan” variety, which means that they were initially uploaded as part of a viral marketing strategy. As time goes by, the channels are left untended and un-updated. This is a waste, because the initial videos should have been followed with more and more good content, to sustain the campaign and reap the results.
Video production technology is at its peak these days, providing the tools to create engaging videos, and lots of them. However, video quantity is a function not only of technology but also the quality of content. Companies that create fresh perspectives on a regular basis capture audiences better.
Regular content can come from current events or news related to the brand. It can also come from interviews with experts, endorsers, and even ordinary brand users. The delivery of such useful content can increase brand loyalty and confidence through time.
2. Market for wider coverage
YouTube marketing carries a deep potential for widening the customer base, for many reasons. The first is YouTube’s international audience, and the other is the cultural diversity. With the right content, marketers can capture a slice of this population to boost any marketing campaign.
Here are some ways to do this:
- Categorize videos according to audience preference. This segmentation refines the target audience population through a tailored communication aimed specifically to appeal to a group of audiences. The long-term result is an accumulation of searchable videos that are continuously viewed by common-interest users.
- Cultivate a subscriber base that views and returns to view the uploaded videos because they find value in unique and useful content.
- If possible, publish in as many international languages as possible. This widens the coverage more than when publishing only in a single language such as English.
Marketers should bear in mind, however, that building a wider market base through YouTube marketing takes time and patience, as much as it does using other channels.
3. Offer an expertise
Shying away from blatant self-promotions, a subtle yet very effective YouTube marketing strategy is to build a reputation through videos with have useful and practical information.
YouTube is not only full of entertaining videos, there are also many educational presentations or documentaries that impart knowledge and skills to users. Audiences view these videos to learn from the expertise of the company or brand.
How-to videos where notable experts are dishing out innovations and providing clarity on particular subjects are frequently viewed in YouTube. The experts may be well-known industry gurus, or the company’s president, or even a simple employee.
The secret to this YouTube marketing approach is sincerity and conviction in the message. This sincerity connects with audiences and makes them trust the information that they were provided with.
Debbie A. Everson is the CEO of SearchMar.com, experienced SEO Consultants and Search Engine Optimization Agency to over 2,000 small businesses. Read my SEO Blog at http://blog.searchmar.com for hints and tips. Follow me on Twitter@searchmar. Call 1.866.885.6263 to speak to one of our SEO Consultants. Visit http://www.searchmar.comThe Incredible Promotional Power of Video Marketing
03 2010 Thursday
4
By Ivana Katz in Video Marketing
If pictures speak a thousand words, imagine what a video could say about your business.
Recently video has become a popular way to market a business. The main reason for this is that it can generate traffic and interest very quickly. Unfortunately some people are still afraid to use it and believe it’s difficult to do. So now is a great time for you to get ahead of your competition.
One of the main advantages of video marketing is that it saves your visitors lots of time understanding what is being offered. Hearing and seeing about your products and services has more credibility and helps you to connect to your visitors on an emotional level.
If you use the appropriate keywords in the video’s tags, you have a better chance of ranking high in search engines.
According to www.masternewmedia.org “Video search engines – just like Google – index specifically all videos available online, independently from the source. On the other hand, video directories differentiate themselves from video search engines because they list videos according to specific categories (such as “entertainment”, “sport”, “fun”, etc.)
Some video search engines and video directories automatically detect and index the videos published online, while others also allow you to directly inform them of the existence of a video. There are also several video search engines that let you upload your videos, just like you can do on video sharing sites.
However, it is important to distinguish between video search engines and video sharing sites, since the might appear very similar at first glance. All video sharing site feature a search box on their homepage, but they allow users to search only within the video sharing site directory, and not elsewhere. On the other hand, video search engines collect material from multiple sources, included the above mentioned video sharing sites.
Several video search engines and video directories let users review, rate, recommend, categorize, and ” tag” the videos that they watch. These functions facilitate the cataloguing and organization of content so that users can easily discover new videos based on other users’ recommendations. ”
Video Sharing Sites
- video.google.com
- www.youtube.com
Video Search Engines
- video.aol.com/
- www.cliproller.com/
- www.pixsy.com/
- multimedia.alltheweb.com/
- scoopvid.com/
- www.vdoogle.com/
- www.clipta.com/
- www.purevideo.com/
- www.searchvideo.com/
- search.singingfish.com/
- www.searchforvideo.com/
- video.search.yahoo.com/
- www.blinkx.com/
- www.altavista.com/video/default
- tubesurf.com/
Video directories
- www.open-video.org/index.php www.archive.org/details/movies
Another great advantage of using videos is their ability to go “viral” and spread your message quickly.
David Ogden of www.theviralsanctuary.com says “A viral video is a video clip that becomes extremely popular and is spread across the Internet through users sharing it in email messages or through an IM service. A lot of these videos are funny and are often shot by amateurs who happen to catch something funny on their camera phones. There have been many viral videos that have caught fire in the cyber world.”
Did you know you can have a simple video designed for under $300? You can either feature it on your website or post it to Video Search Engines and Directories.
Video marketing is so popular due to its ability to engage directly with your audience and it adds a new dimension to other forms of online marketing. So don’t be afraid to try it … you have nothing to lose … except a lot of traffic to your website, if you don’t do it!
Ivana Katz of Websites 4 Small Business makes it easy for you to get your business on the internet. If you’re looking for a professional and affordable website designer, visit www.web4business.com.au and download a free website plan.Ten Top Tips for Video Marketing your Online Business
02 2010 Wednesday
24
By Jay Allyson in Video Marketing
Nearly all internet marketing professionals use video as one of the core methods for marketing their business. These ten tips aim to help you get started creating short, attractive, effective videos based on solid keywords that convert and that stand the test of time.
Video grabs people’s attention far more quickly and effectively than text, audio or photographs. Making a short video can capture a thousand words and pictures and helps to get across your personal brand and lifestyle.
It’s important to stand out in the crowd on video channels and search engines. Aim your headlines at capturing the imagination regarding your topic. So don’t be dull – test out curiosity, shock or fun tactics for getting those download clicks.
First of all, get set up.
When you’re starting out, it’s ok to just use your webcam. It will give you the opportunity to practice while you’re honing your presentation skills before you fork out for a camcorder. When you’re ready, you can buy an inexpensive digital video recorder, like say the Flip and a tripod.
Make sure you take your videos in well-lit conditions. Inside your office you’ll need decent lighting, or you can whip out your camera when you’re out and about. It makes for a much more interesting back drop.
OK. So now let’s go through each of my TOP 10 TIPS for creating and using videos to market your business.
#1: Keep your videos short
Whether you’re loading videos on YouTube or just putting them up on your website or blog, it’s really important to keep to just 5 or 6 minutes.
If needed, you can of course break longer topics up into a series of smaller videos, which you could market as a series – see tip 10.
#2: Post videos on your sales pages
You can use video on your sales page to introduce the main benefits of your product or business opportunity. How about placing a video on your sales page or sign up pages.
This helps to orientate visitors and to highlight the main points of your regular, written sales letter.
#3: Choose your keywords carefully
This is really important tip, because it will affect how your video gets picked up by the search engines and other internet ‘bots’ that seek out content.
Research your top keyword phrases. Pick keywords that will attract the right kind of traffic and leads – research like crazy to find out what your prospects are looking for – and ensure you include your keywords in headings and tags and description boxes.
Doing this research and tracking click thrus (CTR) and conversions will help you secure your most cost-effective keywords and keyword phrases.
#4: Have a clear purpose & structure
Your keywords will help make sure you target your video on the right purpose before you start. Does your video answers the questions your visitors have in their heads when they’re searching for solutions. Make things crystal clear.
Stay on your topic and give added value – unique value if possible – and the videos will convert much better for you. Write down a structure – a set of headings – for what you’re going to cover. Have a script if necessary.
You can mention any links that you have another video specifically on that related topic.
#5: Look at the camera
The aim here is to connect with your audience, both in the topic you choose and the content but also in your communication style. Remember you are talking to people – real live people. What are their needs and wants, hopes and fears.
With regards to presentation, stick your list of headings right next to the camera so you stay looking in the camera at all times, rather than looking away at a screen on down at your notes.
An authentic and honest video is far more valuable than a glossy tv like broadcast. So don’t worry if you’re not up to TV presenter standards. Just be yourself and enjoy the opportunity to reach out to people in a different way than using text copy.
#6: Create a clear call to action
You should create one very clear offer and call to action. It’s very important that people know exactly what to do as a result of watching your video.
What is your most wanted response (MWR)? Don’t confuse visitors with lots of options and different offers. Focus on the single most wanted response.
Alternatively, you can put your video up next to a sign up box – linked to your email marketing – and you clearly ask them to opt in, more than once. Provide an incentive, such as a free report or further video coaching resources.
#7: Encourage comments on your video
One of the best things about video is that it’s very personal, social medium. You’ll create loads of social buzz if you get masses of folk commenting and sharing your content.
Visitors may return to your page to see who has commented since their last comment. There may accumulate a whole list of tips that have been created by your niche community, prompted by your initial video post.
#8: Write articles, forum posts and blog & emails about your video
Write a short article (500-1000 words – like this one) on the same topic as your video. Then create a short blog post that links to your article and/or video.
If you have a list of existing contacts and subscribers, send them an email with information about your new video you just posted up. You might approach them to forward it to their affiliates. This can help with the viral process and get your video out beyond your own marketing circle of influence.
#9: Make linkages with other content, social sites
This relates to tip 8 in many ways. It’s about linking different marketing on a single, focused topic and ultimately setting up many different entry routes into your marketing or sales funnel, using the linkages and relationships you have already built up.
Use the social sites to jump start the viral effect. One of the mistakes newbie marketing make is they often don’t unleash the true power of social marketing and they totally lose out on getting more leads out of their efforts.
Make those integrations really work and the momentum will really build up on your marketing activities.
#10: Use time twice by re-purposing and repackaging your videos
Finally, following on from tips 8 & 9… put your videos on a DVD or CD and give it away for free in exchange for their contact details or other call to action (see tip 6). If you create 10 videos on different marketing topics, you would have a neat series of using internet strategies to market your business.
You can use your 10 video series in different ways, such as an email’boot camp’over 7 days, a microcontinuity subscription over 10 weeks or simply create a ‘thank you’ web page with links to the full set of videos as a bonus for opting in.
How about creating a physical DVD product with some attractive graphics as a “free plus shipping” offer for subscribing members or as a ClickBank product for affiliates to market.
To summarise… your video marketing checklist:
- Short
- Targeted
- Structured
- Clear offer
- Complemented
- Linked
- Viral
- Repurpose
Jay Allyson - GetRichLifestyle.com is Mum to Two Wonderful Children, and Wanted to Work From Home. Running a Home Business since 2004, she is an Internet Marketing Coach and Wealth Consultant, Teaching People To Make $100-$250k in 12 Months Part Time or Full Time. Family Strategy Working Towards Time & Financial Freedom for a Dream Lifestyle.
Find out more at: www.JayAllyson.comAmazing Details What Is Video Optimization And Info On Article To Video Converter!
02 2010 Wednesday
10
By Mark Fleagle in Video Marketing
What Is Video Optimization? It’s amazing that many veteran marketers have a tendency to be totally surprised when they learn that Youtube accounts for more that 99 percent (you can check these stats at comScore Video Metrix) of all videos viewed at Google sites. Wow! That means that Google video accounts for less than 1 percent. And they are also very surprised to see YouTube does not crawl the web looking for videos. Ok,what does this mean? Well that means that most videos are not found on Google video accounts, and that is alarming considering that more than 3 billion expanded search queries a month are conducted on YouTube (you can check these stats at comScore Video qSearch 2.0). This is excellent info to have if you plan on converting your articles to video using an article to video converter.
It’s amazing how many marketers in the online SEO community still do not understand that YouTube is the main player in the online video market today, and that they should not be concentrating their efforts on video search optimization, but pouring their efforts into learning how Youtube works. YouTube accounted for 79 percent of all U.S visits to online video sites in February 2009 (you can check this stat at Hitwise), Google Video received the second highest percentage of visits at 4.6 percent. This statistic alone, should signal that you need to concentrate your efforts at Youtube if you plan on converting your articles to video using an article to video converter.
There are differences in these percentages because Hitwise and comScore use different methods in their statistics. ComScore includes sites with video content,such as Viacom Digital’s Comedy Central, while Hitwise only looks at 60 of the leading online video specific websites. Their sample sizes and methodologies may also differ but that’s not the point I making here,no mater which set of statistics you look at YouTube is by far the dominant player. Video search engines even collectively have only a small slice of the market share totaling only in the single digits. If you plan on converting your articles to video using an article to video converter make sure you do your creation with YouTube in mind.
Now I am not trying to say the search engine industry is old news because it is not. It’s still a very import part of any online marketers marketing strategy. I am just pointing out if you plan on marketing online videos you need to listen to what Youtube is doing because their results speak for themselves. I am suggesting you need to switch your online video marketing strategy away from concentrating 90 percent of your efforts on optimizing website video for video search engines, which have less than 10 percent share of the market. Instead,focus 90 percent of your efforts on Youtube when you think about turning your articles to video using an article to video converter. Even Yahoo! Video doesn’t crawl websites anymore, Google Video has a market share in the low single digits, and other video search engines have even less. We need to face facts, and understand that Youtube is the overwhelming winner when it comes to online videos and they are here to stay.
So I want to be helpful and define some terms:
- Video optimization means optimizing video for both types of online video sites.
- Youtube optimization means optimizing video for YouTube search.
- Video search engine optimization means optimizing website video for Google Video and other video search engines.
Now that we have define what video optimation is, we need to take note of what it is not.
It doesn’t have anything to do with the best formats for uploading. It doesn’t have anything to do with video format, aspect ratio, resolution, audio format, frames per second, maximum length, and maximum file size. When I talk about video optimization, I’m talking about editing a video’s metatag and content in order to improve it’s search result rankings. For videos on YouTube, this means that when you are looking at creating articles to videos using an article video converter editing the title and description tags becomes very important to increase views and improving your video’s ratings. These video optimization techniques are important to help people discover a video, which is what video optimization is all about.
Well that concludes my article about Youtube Top Favorites. Have a great day and the the best of luck to you on coverting your articles to video!
We hope the information in this article about What Is Video Optimization. Have a great day! Special Detail Information About: optimizing video Need more from articles? Combine video and article marketing. Double your traffic and backlinks! Click Here! www.ArticleVideoRobot.comSource: http://www.submityourarticle.com
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Video Discovery Is Important! Optimize Video Description Tags A Must Process!
01 2010 Monday
25
By Mark Fleagle in Video Marketing
The second most important video tag that helps you on YouTube is the video description tag. This tag can be up to 10000 charters long or about 160 words.
YouTube love very descriptive and detailed video tags, here’s what YouTube says about this on their site: “The more information you include, the easier it is for users to find your video!”
It is very important to understand that only the first 120 characters of the description will be displayed when someone searches on the YouTube site, so it is important to include your important keyword search terms in the first 20 words of your description. These 20 words will show up in the results in bold print.
You should include URLS linking back to relevant webpages at your website within the first 20 words of your description tags. Your URL’s will be clickable if they are typed in using “http: // www ” in the link for example yoursite.com would not show as a clickable link. But if you replace yoursite.com with “http:// www. yoursite.com ” your link will be clickable. May I suggest when you use our detailed information to put your newspaper articles on video that you think about using a article to video converter program.
The reason you want to put a link in your description video tag at YouTube is because this is the only location within YouTube where you can place a link that will be clickable by The YouTube viewers who discover your video.
The first thing people think when some tells them that only 120 characters will be displayed for your description is they only write a description 120 charters in length. Unfortunately this is not good practice. Just because there are only 120 characters displayed does not mean that the remaining 140 words do noting, because that is the farthest thing from the truth. Actual a longer description will help your video get discovered easier than a short description.You could save a lot of time processing the valuable information we are providing in our article today by using a very useful video marketing tool which is an article converter.
It’s amazing what a bad habit of writing short video descriptions will do to your chances of your article getting discovered on YouTube. I think there is a major misconception of mindset that people watch video they donot read a video description. This is a fallacy that will doom your video to be sitting in video la-la land where no one can discover it. If you keep anything from this article is he fact that longer descriptions will give your video a better chance of being discovered. Youtube provides some advice on writing video description. It says, “To best promote your video, you’ll want its description to be both accurate and interesting”
Here are a few tips to help you get started:
Make your description clear and specific. You want your video to stand out from the crowd. Try to determine what content it contains that will help users find it and distinguish it from other videos. Using descriptive language in complete sentences is a good idea. In addition, many people will read the description while watching a video, especially if it starts slowly. So if you use opening credits or a lengthy exposition, then make sure your description tells a good story as your video does. And, if your video has a “surprise ending” do not spoil it by revealing “the car mechanic did it” in your written description. If you plan on using our detailed article information to turn newspaper articles into video I would like to suggest you use a article converter to save lots of time.
Categorize correctly: The category into which you place your video relates directly to your video description also. Video viewers at YouTube and other video sites are more likely to discover your video and rate it positively if you place your video in the correct category. There are some videos that could be placed in multiple video categories. One point I want to make is not all categories are created equal. There many categories that are more popular than others. You would think you would want your video listed in the more popular video categories but this is not necessarily true. What you need to remember is that the more popular a category is the more competition your video will be up against. If you have a small website and you are on a shoe string budget you may want to list your video in one of the less popular categories. Amazingly you may get more website traffic going this route. A good way to check is to go to www.youtube.com/browse and examine the individual browse pages for relevant categories. Then select the category that seems “best” If that doesn’t work, then always change the category of your video later by following theses steps:
If you plan on using our detailed article information to turn newspaper articles into video I would like to suggest you use a article converter to save lots of time.
- go to MY Videos page.
- Click the edit video info button next to your video.
- Choose the radio button for your new category within the video category section.
- Click the upgrade video info button to save your video information.
I want to thank you for reading my article about newspaper articles on video. Have a great day!
Special Detail Information About: optimizing video description tag Need 2 X article traffic? Turn your articles to Live-Talking videos and double your traffic. strong Click Here! www.ArticleVideoRobot.comVideo SEO Provides More Traffic and Higher Conversions
12 2009 Tuesday
22
By Julie Ann Ross in Video Marketing
Video SEO is a largely overlooked search marketing strategy. Even as videos continue to gain significant traction in the search engines’ natural listings, most companies either ignore them, or remain completely unaware of their potency. That oversight represents a valuable edge your company can use to leapfrog your competitors in the organic rankings.
The strategy blends traditional search optimization tactics with a relatively new platform. With the rise of YouTube, Revver, Blip, and similar video sites, consumption patterns have driven the search engines to provide these sites with greater ranking authority. As long as your primary objective is clearly established, a video SEO campaign can have a dramatic effect on your exposure in Google, Yahoo, and Bing.
In this article, we’ll explain why you should integrate video SEO into your current search marketing strategy. We will also provide a few ingredients that will help you avoid potential pitfalls along the way. Last, you will learn what to look out for when choosing a video SEO company that can drive traffic and conversions.
How Video SEO Improves Your Search Exposure
Before Google released their Universal Search platform in May 2007, their natural listings were dominated by text-based pages. Videos were rare in the top positions. Universal Search changed the way Google displayed their primary index. Google, Yahoo, and Bing now include entries from their respective video search platforms. What’s more, popular video-sharing sites have been given higher ranking authority and increased link weight (we’ll describe this latter point in a moment).
Video SEO gives you greater exposure in the search engines through two levers. First, it caters to the algorithm used for Universal Search. By allowing syndication of your videos to authoritative video-sharing sites, you will enjoy more exposure through their increased ranking authority. In effect, those sites will rank higher, drawing more people to your videos.
Second, videos that are placed on your site (as opposed to syndicating them) attract links – both directly and indirectly. As your videos gain popularity, direct links will naturally build, pointing to the pages on your site that host the videos. Indirect links will point from other sites whose owners have embedded your videos. As a result, your inbound link profile will continue to grow and strengthen, lifting your site higher within the search engines’ organic listings.
3 SEO Video Tips To Capture Higher Search Positions
- Your video SEO campaign can only be effective if you recognize the limitations of the search engines. First, their algorithms cannot read lips. In order to rank for your target keywords, they must be available to the search engines’ spiders in text form. If you’re placing videos on your site, optimize your titles and surrounding text, and include an edited transcript of the video. If you’re syndicating them, optimize your external titles and tags.
- Second, focus on inbound links. An effective video SEO campaign relies on contextually related links pointing from a wide breadth of sites. Videos that spark a groundswell of attention – whether through entertainment, information, or controversy – can achieve this easily.
- Third, integrate a social media sharing component. You want viewers to share your videos with their friends on Facebook. You want them to “Tweet” about your videos on Twitter. You want them to bookmark your videos on StumbleUpon, Digg and Delicious. These social media sites can form the backbone of your video SEO campaign, driving waves of inbound links to your site.
Key Factors In Choosing A Video SEO Company
Traditional search optimization is a mature strategy. SEO specialists have honed their craft for more than a decade. By contrast, video SEO is still an evolving science. Even though it leverages the core tenets of a traditional optimization campaign, the rise of social media and video-sharing sites has infused video SEO with enormous complexity. Hiring a video SEO company removes the need to keep up with the roiling landscape. The key is using the right criteria to identify a proficient firm.
A professional video SEO company should have an established track record that shows a keen grasp of the search engines’ organic algorithms. That track record should also demonstrate an ability to evolve as the algorithms change. Many search optimization experts were completely unprepared for the debut of Universal Search. By extension, so too, were their clients.
Leveraging Video SEO For More Traffic And Higher Conversions
A carefully executed video SEO campaign can sharply increase your exposure within the search engine’s natural listings. When implemented as a component of a multi-pronged search engine marketing campaign, it can drive more targeted traffic to your site. Targeted traffic translates into higher conversions. If you are not yet utilizing video SEO for your site, your current organic rankings may be more vulnerable than you realize.
About the Author:
With 20 years in marketing, advertising and 10 years in internet marketing, Rostin Reagor Smith is on the cutting edge. Combining Social Media Optimization with more traditional SEO and SEM methods, RRS is a consulting firm specializing in enhancing clients’ online presence and managing their public relations online. SEO, SEM and ORM, Online Reputation Management, are combined in this successful formula. http://www.RostinReagorSmith.com
Flair Phenomenon
12 2009 Monday
21
By Omar Martin in Video Marketing
Better known as “Media FLAIR”, audio and video adds an impressive touch of professionalism to your business that makes all other attempts to increase conversions pale by comparison.
We’ll delve into more of the proper implementation of “FLAIR”. This is of paramount importance because even though adding flair can potentially improve the performance of your website more than any other change, if done poorly or incorrectly it can significantly hurt your conversions.
Have you ever been to a website that looked great and offered a useful product then… all of a sudden a crackly and static filled recording of the site creator’s voice blasts through your speakers and startles the daylights out of you? It’s not a fun experience is it? When this happens, the visitor gets a negative taste in his/her mouth about the entire experience and that clearly will not encourage them to make a purchase.
Video Optimization – Part 2
12 2009 Monday
21
By Sharon Housley in Video Marketing
Optimizing your video for search engines will increase the exposure that the video receives, and optimization will also help spread the video’s message. Follow these steps to enhance your videos and improve their rankings…
1. Shorter Videos Rank Better
No big surprise here — the file size of short videos is much smaller than that of longer videos. On the video networks like YouTube, short videos are viewed far more often than longer ones. A length of less than 3 minutes per video seems to be ideal, and absolutely make every effort to keep your video under 10 minutes! If you have a long video segment, consider breaking it into multiple videos. The more popular videos on the video networks are given more exposure, which will also help increase the number of views received.
2. Titles Capture Interest
Just like newspaper headlines, it is important that the title of the video be one that will attract attention. If possible, include important keywords in the video title. This will help the video perform well in video searches for that keyword or phrase. Word order may also make a difference in the video ranking, so try to use the more important keywords at or near the beginning of the video title.
3. Tag The Video
Tag the video with important keywords and phrases that are relevant to the video’s contents. This is particularly important on YouTube. For anyone searching for topical videos, this will help them find yours.
4. Encourage Commenting
Encourage customers or other viewers to comment on your videos. Most video networks increase a video’s exposure if it receives a lot of comments or views. Once a large collection of comments has been posted, you can turn commenting off. To further increase exposure, link to the video from social sites and social media profiles such as facebook, myspace, twitter, linkedin, etc.
5. User Name
Use your company name as the username for your account on video networks like YouTube. The company name will further reinforce your brand.
6. Embed YouTube Video
Embed the YouTube video in your website. YouTube is the largest video network with the biggest following — by embedding the YouTube video on your website, you will further increase the number of views the video receives.
7. Video Anchor Text
When you link to the video, use keyword-rich anchor text in the link to the video file.
8. Add iTunes Tags
Increase the exposure of your video by adding the iTunes tags and submitting the video podcast to iTunes.
9. Video SiteMap
On your website, use a sitemap that shows where the videos are located on your website. This will help both visitors and search engines in locating the videos.
10. Transcripts
Create a text transcript of the video. The text can then be spidered by search engines, giving the content an additional channel.
11. Allow Video Syndication
Allow others to syndicate your videos. This will increase the exposure and the number of views that your video receives.
12. Ratings
Ratings are a plus. Make sure that you allow other viewers the ability to rate your video on the video networks.
13. Compress File
File compression will reduce the file size of the video, and make it faster to download and view. The downside is that more compression results in lower quality. Compress the video file to the smallest possible size, but without compromising the video or sound quality.
14. Include Watermarking
Watermark your video file so that there is no doubt to its origin. Also, add a splash screen at the beginning, and embed your website URL in the video using video editing software. These things will increase your website’s exposure if the video file is syndicated.
The growth of video on the web has exploded in recent years. Competitors will leave you in the dust if you fail to adapt and provide the medium your customers are exploring. Keep in mind that simply having a video is not enough! To make the most of your video content, you should take steps to optimize the video and increase your exposure.
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll http://www.recordforall.com audio recording and editing software.
Optimize Video Podcasts
12 2009 Sunday
20
By Sharon Housley in Video Marketing
It does not matter what you call them: vodcasts, vidcasts, videocasting, or video podcasting… there are a few behind-the-scenes actions you can take to help attract more attention to your video productions. Just like websites, it does not matter how amazing the content is if interested people are unable to find it.
Use the following suggestions to help increase the exposure your videos receive…
1. Use Keywords
In Video File Name Insert keywords in the name of the video file. When determining what keywords to use, do not simply rely on intuition; do research, just as you would for a website, to see what relevant terms people are searching on.
2. Create Video Feed
Create an RSS feed of all videos in a collection. Each feed item should contain a different video in the enclosure field. Optimize the feed using related keywords. For additional help, there is a Videocasting Feed Creation Tutorial available at http://www.feedforall.com/videocasting-tutorial.htm .
3. Increase Exposure
Host your videos on YouTube, and embed the video into your website, which will increase the video count on YouTube. The more popular a video seems to be, the more exposure it will receive.
4. Video Name And Description
In the video name and description fields, use keywords that relate to the content of the video. Create a compelling yet relevant title and description that will encourage people to click-through.
5. Google Video Sitemap
Create a video sitemap for the search engines. For details on what to include in such sitemaps, Google has provided specifications in their Google Webmaster Central Blog at http://googlewebmastercentral.blogspot.com/2007/12/introducing-video-sitemaps.html .
6. Meta Data
Include meta data in the video file. The newer video search engines will often rely on meta data to produce relevant results. Many video editing products will allow you to edit and customize the meta data associated with the video file, and you should use this the same way you would use the meta data for a webpage.
7. Optimize Landing Page
Optimize the landing page on the website, embed the video in a webpage on your website, and then use standard SEO techniques to optimize that webpage for the search engines. Use keywords that relate to the video on the page that contains the video.
8. Transcripts
Provide a text transcript of the video, both on the landing page and in the RSS feed for the video.
9. Embed URL In Video
Brand the video with your logo in the initial video splash screen, and include your website address on the bottom of the video to increase your brand exposure.
10. Leave Them Wanting More
The video should be a teaser and leave the audience wanting more. Engage the audience, but try to encourage the viewer to visit the website or view other videos to learn more.
11. Submit YouTube Feed
YouTube creates an RSS feed for every user account that is created. In addition to manually creating an RSS feed, you can also use the YouTube feed to promote your videos. The formatting details for the YouTube video feeds can be found at http://gdata.youtube.com/feeds/api/username/uploads (replace “username” in the url with your own YouTube account username).
12. Anchor Text
When linking to the video, use anchor text that contains keywords which relate to the video.
13.Video Submission
Submit the video to all the video websites and video podcast websites. Here are a couple of resource sites to get you started…
Podcast & Video Submissions – http://www.podcasting-tools.com/submit-podcasts.htm 140 Places to Submit Your Video List – http://www.stephanmiller.com/my-link-lists/140-place-to-submit-your-video-list/
14. Tag Video
Tag the video on the video networks with relevant keywords, making it is easier for people to find when they search on those keywords.
15. Track Views
Track and review the number of views that a video receives. If you find that a substantial number of viewers are abandoning the video before completion, the chances are good that the video is too long and could benefit from trimming.
16. Social Bookmarking
Use social bookmarking to draw additional attention to videos. This will also help with the number of incoming links, which in turn will help improve search engine ranking.
Videos are the latest marketing channel. In order to make the most of it, optimize the video and increase the exposure it receives.
About the Author: Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.How to Build Massive Traffic With Video Marketing
12 2009 Monday
7
By James Trent in Video Marketing
Imagine that you purchased a new Apple IPod Nano and you are really excited about using the new advanced features provided with it. You open the user manual and try to understand the huge chunks of words describing the features. You try to match the pictures describing how to use it with the buttons on your Nano. Finally you’ll be able to learn the features, but long hours are wasted.
Now try this. Get on YouTube, enter the Nano’s Features in search and you will surely get a video providing you complete details of what you want. And yes, the video will be short and also, will give you a practical experience that the owners manual fails to give. What Apple gains from the video is huge viral marketing of its IPod as videos flood the social networking world and content networks like wildfire. Video Marketing- Gives you that Added Edge in Generating Traffic.
Better To See Than Read
Videos can emotionally trigger a person when a static text simply cannot do. There are millions of dead websites on the internet with lots of static text content stuffed in it. People are bored reading the elaborated long paragraphs used by marketers. They end up getting lost in the content. This dosn’t happen with video marketing. The theme gets marketed in such a way that it makes an impression on the mind of the viewer. The viewer talks about it, and that’s how traffic is attracted.
Basic Rules to Lure Traffic – All in One
- Focus on the benefits of your service or product. Your business video length should be short ranging from 2 to 4 minutes. The theme and purpose of your website or business should be in propaganda in the video.
- The website address should be displayed in an early part of the video. If the viewer wants to check your site out early, he can get the address and move on to your site.
- Do not name the video randomly. Use the Google AdWords Keyword Tool to determine highly searched keywords relating to your service or product and use those words in your title. This will help your video appear in the search engine result pages for those specific keywords.
- Make sure you provide quality information about your service or product. Tell your viewers something unique or important so they will want to visit your website to learn more. Avoid blasting on the scene and just blurting your website.
- Upload your video in video sharing sites like YouTube, Metacafe and Dailymotion.
- Upload the videos on your affiliate sites or make some squeeze pages and propagate them.
Exploiting the Social Networking Platforms
Traffic can be generated in a huge manner if you market your videos on social networking platforms. Get your company or business profiles on platforms like twitter, Facebook to which the whole world subscribes. Join forums and follow people and companies with your same interest field. Tweet your videos with fancy keywords related to your service or product. Write mini blogs related to your videos and provide your video link; messages spread virally on these social networking platforms.
Traffic is always crazy with videos. All you need to care about is how fascinating you can make them in terms of quality.
James is a business coach and mentor that assists serious entrepreneurs in building a profitable online business with multiple incomes streams. James and his team have assisted hundreds of people in generating profits in their very first year. For more information and to contact James, visit his website.http://thesevenfigurepro.com
SiteProNews: Webmaster News & Resources » Video Marketing
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