SEO Article Writing: How To Write A Keyword Rich Title
05 2010 Wednesday
26
By Steve Shaw in Writing
Writing a keyword rich article title is beneficial to your article, but is it possible to balance SEO article writing with writing that also appeals to human readers?
Certainly!
If you follow the techniques and advice in this article, you will be creating titles that make sense, grab the reader’s attention, and accurately portray what your article is about.
Here’s where many people go wrong:
They write their article, then they say: “Now I need to figure out a way to get my keyword phrase into my title.”
Sometimes this afterthought approach works, but most of the time it doesn’t. When you create your article and title and then backtrack and try to get your keyword phrase in your headline, the result often looks unnatural and does not make sense.
Here’s the trick:
Do the opposite. Instead of finishing by trying to force your keywords into your already constructed article and title, use your keywords as a beginning point. Take your keyword phrase and brainstorm some natural sounding titles that incorporate that phrase. Then, write an article to satisfy the title.
Let’s look at some examples of keyword rich titles (listing the keyphrase first, then the titles):
- *Healthy Eating Habits*
- 10 Healthy Eating Habits That Will Help You Live Longer
- Healthy Eating Habits For Children
- *Short Track Speed Skating*
- The History of Short Track Speed Skating
- Short Track Speed Skating: A Beginner’s Guide
Each one of these titles makes sense, is comprehensible to a human reader, and is engaging enough to catch the attention of a reader interested in any of these topics. These titles are keyword rich, while still appealing to human readers. This is what you’re going for!
Notice that each of these phrases is a long tail keyword phrase (3-5 words long). When you are doing your keyword research you will come up with a list of long tail keyphrases and a list of 2 word keyword phrases. The long tail phrases are to be used in generating article titles and topics. The shorter main phrases are to be used in your resource boxes.
Does It Matter Where I Put My Keyphrase In My Title?
You may notice that some of the sample titles have the targeted phrase at the beginning of the title. If you can manage it in a natural sounding way, try to include the phrase at the beginning of the title. If not, don’t worry about it.
The point is not to use a strict title formula each time. Your goal is to generate quality titles that will attract readers, convey what the article is about, and also incorporate the keyphrase in a natural sounding way. If you come up with a great title that has the keyword phrase at the middle or the end of the title, then that’s fine. Focus on creating titles that are interesting and appealing to your target readers.
After you have gone through your list of long tail keywords and generated a few titles for each, then pick a title and write an article for it.
You see, this is the reverse of what many people do–take your key phrase, then brainstorm titles, then write an article that fulfills what the title promises. The result is a natural looking title and article. This is the type of article and title that readers, publishers, and search engines will love.
For more info on how you can use article marketing to reach thousands of potential prospects for your website, go now to http://www.submityourarticle.com/report . Steve Shaw is an article marketing expert and founder of the popular article distribution service http://www.submityourarticle.com used by thousands of business owners.Article Marketing Strategy: What Topics Should I Cover In My Articles?
05 2010 Tuesday
25
By Steve Shaw in Writing
As you’re writing articles for article marketing, you may wonder what sorts of topics are appropriate for you to write about.
Can you write an article about one topic but then have a link in the resource box going to a website on a completely unrelated topic?
This is an excellent question on a topic that can dramatically impact the success of your article marketing campaign:
What topics should you cover in your articles?
You should always write articles on the general topic of your website.
For example, if your website is about dog training, then all of your articles should be on topics related to dog training.
Why in the world does it matter what your article topic is so long as you have a link going back to your website in the resource box?
Put yourself in your reader’s shoes for a minute:
If a reader is getting value from your educational article on dog training, he will likely be interested in additional information this topic. He will read your article and then think:
“This author knows his stuff about dog training. He is surely an expert in his niche. I’d like to take a look at his website to find more information on this topic.”
When you’re writing articles on your topic, that is the way that things should go.
But what would be the result if your website was about dog training, but you decided to write an article that was about how to grow heirloom tomatoes?
A reader interested in growing heirloom tomatoes would enjoy your article and then be hungry for more information on this topic. He would look to your resource box to find out more about you and your specialty. He’d also like to see your website to see if you have any additional information about growing tomatoes.
And what does he see when he looks at your resource box?
Information about dog training! What is up with that?
You had a reader on the hook just ready to be reeled into your website, but you lost him because your article was not on the topic of your website.
Remember, article marketing is not just about the links. The article matters. The article will be read by human readers who may then click the link in your resource box that leads back to your website. Writing on-topic articles makes the most of your article marketing efforts and increases the number of people who click the link in your resource box.
Now, let’s consider how the topic of your article affects your ranking in Google.
Every link is not the same. Google likes to see that the link in your resource box relates to what your website is about.
One of Google’s goals when looking at the links of your website is to determine what your website is about. If your article is about dog training and your website is about the same topic, then the link in your resource box affirms to Google that your website is about dog training. This is why an article on a topic that is unrelated to your website is not very helpful to Google.
Writing on-topic articles increases the significance of each link that you build.
Additionally, when you write articles on the same topic as your website, your articles can help establish you as an expert in your niche, which goes a long way in winning customer confidence and increased sales.
Writing articles on one general topic takes more focus and effort, but the result is worthwhile.
For more info on how you can use article marketing to reach thousands of potential prospects for your website, go now to http://www.submityourarticle.com/report . Steve Shaw is an article marketing expert and founder of the popular article distribution service http://www.submityourarticle.com used by thousands of business owners.15 Proven Copywriting Techniques to Help Improve Your Sales Conversions
05 2010 Monday
24
By David Jackson in Writing
I’m sure you’ve heard the old adage, “the more things change, the more they stay the same.”
This is especially true, when it comes to copywriting techniques. The same timeless copywriting techniques that were so successful fifty years ago, are just as effective today. In fact, some of the greatest ads in the history of advertising were written during the 50’s, 60’s and 70’s.
This exciting time period was known as The Golden Age of Advertising.
In that regard, I’ve decided to compile a list of time-tested copywriting techniques to help improve your sales conversions. Please don’t look for anything new here. Like I said earlier, these time-tested techniques are just as effective today as they were fifty years ago.
However, with the advent of the Internet, sometimes we need to be reminded of that fact.
1. Always Use a Compelling Headline
Readers will decide whether or not to read your ad, based solely on how compelling your headline is. And if your headline doesn’t capture the readers imagination, your ad is pretty much destined to fail. That’s how critically important it is to get the readers attention.
In essence, your headline needs to act like a big red stop sign. Your headline has to make readers slam on their eyeball brakes. This is especially true for online copy, because Internet users are notorious scanners.
If you would like to learn how to write effective headlines, I highly recommend you check out Brian Clark’s outstanding copywriting blog, CopyBlogger.
2. Get Right to the Point
After your headline gets the readers attention, next, you want to get them interested in your product or service. You do that by immediately delivering what your headline promises.
In other words, respect the readers time and get right to the point. That way, the reader can decide immediately if she wants to continue reading the rest of your copy.
Whatever you do, don’t string your readers along unnecessarily with a bunch of fluff designed to fill out your ad. For instance, did you notice how got quickly I got right to the point in this article?
3. Long Copy vs. Short Copy
There’s been a debate going on in Internet Marketing circles for several years about long copy vs. short copy. I’m going to end that debate right now.
Research has shown that long copy usually outperforms short copy – provided the copy is well-written and interesting. Every single day, people read long newspaper and magazine articles, as well as novels. They will read your long copy IF it is interesting.
That being said, I don’t believe you should intentionally set out to write long copy. Only make your copy as long as it needs to be to effectively sell your product or service. No longer.
4. Use Subheads and Bullet Points
Subheads and bullet points are important, because they serve two purposes: 1. They break up your copy, so that it’s easier to read. 2. They act like stop signs.
Remember what I said earlier? Internet users are notorious scanners. They’ll scan your copy first, before deciding whether or not to actually read it. That’s why compelling subheads and bullet points are so important.
5. Write the Way You Talk
Writing the way you talk is known as “conversational copy.” What’s conversational copy? Conversational copy simply means talking to the reader in a conversational manner – like you’re talking to your best friend.
6. Keep it Simple
Don’t try to be cute or clever with your writing. The purpose of copywriting is to sell products – not impress readers with your brilliance. keep your writing simple, instead of composing riddles or using sophisticated jargon.
The goal of your copy should be to entice readers to buy what you’re selling – period. Leave the riddles to The Riddler.
7. It’s Not About You
You may be a very nice person – the salt of the earth, in fact. That being said, readers don’t care about “YOU.” The only thing they care about is what can you do to help them solve their problem?
“What’s in it for ME?” That’s all your readers really care about. Remember, it’s not about you. It’s about your readers.
8. Always Sell Benefits
When you write copy, don’t make the mistake of focusing on features instead of benefits. There’s a huge difference. Features are the sizzle. Benefits are the steak. Features are distinctive characteristics that distinguishes your product or service from similar items.
Benefits, on the other hand describe how your product or service will help the customer solve her problem. In other words, what the customer will gain by using your product or service.
For example, let’s suppose your company sells light bulbs. A couple of features of your light bulbs may be the fact they burn cooler than normal bulbs and are guaranteed to last 10 years.
However, the benefits customers will derive from purchasing your light bulbs is the amount of money they will save on their electric bill, as well as the amount of money they will save not having to buy new bulbs every few months.
9. Be Specific
To make your copywriting as compelling as possible, you should always be specific. For example, instead of saying “lose weight” say, “lose 10 pounds in 10 days!” That’s a much more compelling statement. Be specific.
10. Use Testimonials
Using testimonials from current customers is an extremely powerful way to reassure prospects. But you have to do it correctly. Always use your customers full name and where they live. For example, David Jackson, Albany, NY, as opposed to initials only. When you read a testimonial written by DJ, New York, chances are it’s a bogus testimonial. NEVER use bogus testimonials, or you will find yourself in trouble with the FTC.
11. Offer a FREE Bonus
Offering a free bonus is one of the most effective copywriting techniques you can use. Not only does it give prospective customers extra incentive to purchase your product or service, free bonuses have been proven to dramatically increase sales conversions. The best type of free bonus is something unique – something that has real value – something that you can afford to give away cost-effectively.
12. Use a P.S.
Readership studies show that after the headline, readers scan down to the end of the sales letter to read the P.S. (post- script). This means that the P.S is the second-most read part of a sales letter. Use this knowledge wisely. Make your post-script as potent as possible. Use it to summarize your offer, and as a final “call to action” to make prospects BUY NOW!
Here’s an example of an effective post-script:
P.S. Order NOW, and receive a FREE Blackberry. But only if you Order NOW!
One last thing. You’ve probably seen sales letters that use multiple post-scripts. I strongly disagree with this practice. In my opinion, using multiple post-scripts dilutes the effectiveness of your P.S.
13. Use Bold Type and Highlighting Sparingly
The overuse of bold, italics and highlighting in copywriting is rampant. Seriously. I’ve seen ads and sales letters that were so overly-highlighted, they looked like a big mustard sandwich with ants…hideous!
Unfortunately, I see this all too often with sales copy, as well as other types of copy. You should use bold type and highlight sparingly, and only to emphasize certain words, sentences or paragraphs.
If you overdo it with these tools, you dramatically dilute their effectiveness. Then it becomes impossible to effectively “highlight” (no pun intended) the points you were trying to emphasize.
Remember, “when you emphasize everything, you emphasize nothing!”
14. Test Your Copy
Testing is a critical element of successful marketing. You should always test your copy, to make sure that you are obtaining optimum results.
Experiment with different headlines in your ads and sales letters. Tweak your copy to increase conversion rates. You’d be surprised what a difference changing a few words here and there can make.
Did you know changing a single word in a headline has been known increase response by as much as 1700%? It’s true. That’s why testing your copy is so important.
The easiest way to test your copy is with multi-variate testing software, such as Google’s Website Optimizer.
By the way, when tweaking your copy, don’t make wholesale changes all at once. Tweak a little bit at a time. For example, test different headlines and subheads first, before delving into the body of your ad or sales letter.
15. Give a Strong Guarantee
One of the best things you can do to reassure prospective customers and give them peace of mind is to offer a strong guarantee. Unfortunately, some marketers are afraid to guarantee their products for fear of being hit with a mountain of refund requests. Their fear is unfounded. Here’s the truth:
If you provide good value for the dollar, statistics show that less than 2% of your customers will ask for a refund. In fact, even if you offer lousy value, most people just won’t go through the hassles of requesting a refund. That’s a fact.
Here’s something else to consider. Offering s strong guarantee has been known to increase sales dramatically. So, how long should your guarantee be? At least 30 days. But if you really believe in your product, the longer, the better. About the author
David Jackson is a marketing consultant, and the owner of Free-Marketing-Tips-Blog.com – Powerful, free marketing tips to help grow your business. http://free-marketing-tips-blog.com
3 Thought Leader Article Templates That Will Help You Attract More Clients Like Magnets
05 2010 Monday
17
By Eric Gruber in Writing
Some business owners attract clients and customers like magnets. Their marketing seems effortless. They don’t advertise. They haven’t made a cold call in years. They charge more. They’re regularly asked to speak at conferences and are featured in newspapers and magazines. Their articles are found on top websites and ezines. They’re invited to be guest bloggers on very influential blogs. And, everyone knows their name, and they get all the business they can handle.
It’s almost as though they were famous.
Their names come to mind when people are looking for a particular product or service. They get more business – not only more, but the right kind of business. Unlike you, they don’t have to work so hard to get it.
Why?
Because they have become a thought leader in their industry. You can too if you start writing articles with the idea of becoming a thought leader.
3 New Article Templates for a Thought Leader WannaBe.
Article template #1 – A Little Bit of Controversy
An article stating a controversial opinion can attract interest and readers if it is written well and based on facts and if it avoids inflammatory statements or personal judgments. Although “controversial” implies disagreement, you don’t have to use words that intentionally create divisions among readers and set one group of readers against the other.
Your goal as a thought leader should be to tell the truth, even if it’s uncomfortable or challenges common assumptions. Make controversy a side effect of your article rather than its goal.
Article Template #2 – Predictions
It’s generally believed that authors who make informed, reliable predictions gain credibility in their field. Good predictions are based on knowledge, experience and an ability to recognize and explain trends, developments and signals. They provide a glimpse of what lies ahead and are highly sought after by those not yet in-the-know.
Using this article template, you can quickly tap into your particular knowledge and expertise to generate articles that are both enticing and provide a high-value insider perspective for your readers.
Article Template #3 – Traps and How to Escape Them Article Template
We’ve all been trapped from time to time on almost every plane of possibility, whether it was a physical, mental, emotional, spiritual or financial challenge. With this article template you get to save the day with your expertise by delivering the “escape plan” followed with a Resource Box where they can learn how to further escape from the trap.
Now, I’d like to help you escape your challenges of becoming a thought leader so you can start attracting more clients and customers like magnet. So, I’m going to invite you to claim 3 of my instant article writing templates for free at http://www.TryMyFreeArticleTemplates.com
This way you can start writing articles more articles, faster. And, then submit your articles to become the expert in your field.
Article Marketing Expert Eric Gruber uses the power of articles to create online opportunities for Internet marketers, small business owners, authors, entrepreneurs and speakers who want more publicity, prospects and profits. Now, you can get 3 of his favorite his instant article writing templates that will help you overcome writer’s block and write your articles in 30 minutes or less. Get your free article templates now: http://www.TryMyFreeArticleTemplates.comThe Golden Secrets to Ebooks With Resell Rights
05 2010 Friday
14
By Simon Lovell in Writing
One of the biggest “get rich” systems involves buying and redistributing (selling) PLR eBooks. This can be something that is a good supplement to what you are already doing, but can you make your first million off this prospect? Let’s have a look at some of the methods and applications from PLR eBooks and let you decide.
There are basically two types of PLR eBooks; complete books and self-made ones. With complete books these are PLR eBooks that have already been written in their entirety and are ready (in varying degrees) for sale. All the owner has to do is slap their name on the book and change a few links and they can call mom and tell her they are a published author (sort of). Self-made eBooks are eBooks made either “by hand” or through the use of some specialized software. They take multiple PLR articles and combine them into an eBook. If you have the rights to do so, you can alter these articles and make them flow a bit better. No software yet can take boring or very general material and spruce it up better than a human writer. Of course there is a third method for obtaining an eBook on a particular; hire a ghostwriter. The average going rate can be between $15-30 per page. We’ll rule out this option for now and just stick with PLR eBooks.
With PLR eBooks that are already written one has to look at resell rights and observe the letter, if not the spirit of the agreement. Can you alter them? To what extent can you alter them? Premade PLR eBooks can be a little dicey sometimes as often they are someone else’s self-made eBook being marketed from PLR articles someone else purchased. Like cooking sometimes people will enjoy the fare and sometimes they won’t, but the cook always likes their own cooking. Beware, premade PLR books might or might not fit your needs, but you most likely will not know until you have bought the resell rights. Generally it is only then that you actually get to see the work in its entirety. This is where buying from a provider you know and trust comes in.
Making your own PLR eBook has the benefit of being put together using material you already own and (hopefully) like. Be careful when it comes to what you throw in. There are lots of eBook made up of rewritten PLR material thrown together by the author and “bound” into eBook format. You might get away with this or you might not. Really it just depends on the customer base you have. If you decide to go this route make sure that the material you use (the stuff you rewrote and are putting in your book) is no longer available on the internet.
Strong evidence indicates that if one does make their own eBook they should consider rewriting all the material. The law of averages states that if you buy the rights to sell an existing eBook, you most likely will have to do some rewriting as well. If you are not a writer, or too busy to write an entire eBook there is the option of hiring that ghost writer mentioned earlier and having them give it a quick (and much cheaper) run through.
Whatever course of action you take with an eBook, keep it original. Originality, be that in verve or information will make sure you stand out from the crowd and build a customer base. The last piece of advice is simple; realize that if you don’t want to take the time to make sure it is properly written, no one else will want to take the time to read it.
Simon Lovell – Looking for quality PLR ebooks? Check out the Ebook Monkey Maker 7 Day Course FREE. Head to http://www.plrprivatelabelrightsebooks.com.5 Reasons Why You Should Start Using Article Templates Right Now
05 2010 Saturday
8
By Eric Gruber in Writing
Are you a small business owner or internet marketer who’s pulling hair out, grinding teeth and wiping sweat from your brow trying to figure out how to write articles that drive targeted traffic to your website?
Well, then it’s a good thing you’re reading this article, because I’m going to give you the power to get out of that dark, cold, gloomy corner and see the light.
How?
First, I’m going to explain in detail what article writing templates are – and how they can help you overcome your writer’s block. Then, I’m going to give you an opportunity to get 3 of my instant article writing templates for free! These article templates are guaranteed to help you write articles faster – and in many cases, you’ll be able to write articles in 30 minutes or less. So keep reading.
What Are Instant Article Writing Templates
Article templates serve as a blueprint for building great articles in a particular style. They provide the guidance and inspiration you need to quickly and easily build an incredible inventory of high-quality, original articles.
For example, when you get my instant article writing templates at http://www.StartWritingArticlesFaster.com you get worksheets that guide you throughout the process.. Each template is in chart format. All you have to do is put the information that’s in your head and put it exactly where I ask you to. Once the template is complete, all you have to do is copy each section and paste it into a new document – and you’ll have a finished article.
5 Reasons Why You Need to Start Using Instant Article Writing Templates Now
- Inspiration - Are you stuck at the gate? Are you confused on how to begin your article? Are you stuck for ideas? Just browsing through through article templates will help you spark an idea for your next set of articles.
- Speed - Are you thinking in your head right now – It takes too much time to write articles. That’s because most of your article writing time is spent staring at a blank, white screen. Then, you focus a tremendous amount of time trying to organize your ideas in a flowing manner. But, when you use article writing templates, you’re given a structure and format. So you can write articles faster. Rather than spending time on creating the proper structure for your articles, you can now invest the time you save into writing new articles!
- Ease - Using the right instant article writing templates make it easy to build high-quality articles that are designed to inform readers while also driving traffic back to your website.
- Clarity - Since these templates have been well thought out in advance, you’re articles will flow smoothly and have a clear introduction, body and conclusion that will make your articles clear and easy to understand.
- Style – I can’t tell you how many of my article marketing clients sacrificed speed for quality. They had NO flow, NO organization, NO easy transitions. If I had submitted their articles as-is, their articles would not generate results. So, for the last couple of years, I’ve worked hard to solve these article marketing problems that hinder your chances of getting more prospects and sales online. I’ve analyzed hundreds of articles that I’ve written for my blog, for my newsletter and for article submission. I spent hours reviewing all of my client’s articles that I have proofread, formatted and optimized so it can get published on top websites like About.com, I looked for clear patterns and structures that you can use to write your articles right now. You want to use proven article templates that are designed specifically to give you an article layout and structure that insures an attractive, easy-to-read article that’s almost guaranteed to get results.
Where Can You Get Instant Article Writing Templates
Now, if you go to http://www.TryMyFreeArticleTemplates.com, I’ll give you 3 of my article templates for free! All you have to do is enter your name and email in the provided box, and you’ll immediately receive the article templates download.
You can also find the complete collection at: http://www.StartWritingArticlesFaster.com
Article Marketing Expert Eric Gruber uses the power of articles to create online opportunities for Internet marketers, small business owners, authors, entrepreneurs and speakers who want more publicity, prospects and profits. Now, you can get 3 of his favorite his instant article writing templates that will help you overcome writer’s block and write your articles in 30 minutes or less. Get your free article templates now: http://www.TryMyFreeArticleTemplates.comWriter’s Block
04 2010 Friday
30
By Jamie Lyons in Writing
Writer’s block is the scourge of all writers: whether authors of popular fiction, factual content writers or journalists. It’s seemingly random descent can cast doubts on the feasibility of meeting deadlines and cause general unrest. This strange affliction often comes on unprovoked and seems to strike at the most inopportune of moments. Although there is no cure as such (most notably because it is not an ailment per se) there are certainly things that can be done to stimulate the creative zones of your brain back into action to get you back on track.
In many cases, writer’s block is simply an absence of motivation or a prevalence of distractions. Spending too long poring over a written task or spending an inordinate amount of time attempting to re-work or rewrite existing passages can really drain the will to work. Quite simply, writer’s block is generally a side effect of boredom, lack of urgency or pre-occupation. In order to counter this there are a number of techniques, the effectiveness of which is dictated as much by the nature of the individual as it is by the situation.
If you’re unable to complete a piece, article or chapter due to a temporary inability to focus then the first thing to do is step back from the work. Quickly assess your emotions: are you tired, hungry, worried, excited? Although such a seemingly simple, even silly thing to do: by distancing yourself from the task at hand you are more able to focus on the underlying issue. Having established the root of the distraction action can be taken to remedy the problem and regain focus. Obviously time constraints are important here: if you’re exhausted but have a strict deadline then unfortunately short-term remedies such as a boost of caffeine or a brisk walk may be on the agenda. Equally if your distraction spawns from worry about something else then you may not have time to fully address this external problem. A sound alternative in this instance would be to spend a few minutes planning how you will remedy the issue responsible for the distraction once you’ve finished the more urgent writing task- giving you at least some relief and a little more focus.
Some people react well with tight deadlines: others react in the exact opposite manner. The key is to mentally organise yourself in the manner which is most effective for you. If you have no set deadline for completing a task and work best when you do have a deadline then set yourself one! Conversely, if you have a tight deadline but are dwelling on the pressure of completing in time then set yourself smaller deadlines with incremental rewards leading up to completion in the set time.
Writer’s block is a purely mental phenomenon and can be resolved by learning as much as you can about the circumstances in which you work best. Once you know the ideal environment and form of motivation for you then it is easy to go about tailoring the situation to induce maximum productivity.
Written by Jamie Lyons of office supplies Warrington and office supplies BoltonHow To Write A Press Release – 12 Top Tips
04 2010 Monday
26
By Nick James in Writing
A press release is the standard way to alert the media, and increasingly, the online public, about what you are doing or selling.
The press release forms part of the public relations artillery and should be used wisely. Though mostly written and distributed by PR professionals, you too can competently write your own press releases, if you keep the following 12 key points in mind.
- Think of the 5 ‘Ws’: The press release mantra is WWWWW. Before you do anything, think Who, What, When, Where and Why. Fail to include this vital information and it’s a total Waste of time
- The golden first paragraph: this is your chance to grab the media’s attention, so make it punchy. The first, short paragraph should announce the ‘5 ‘W’s’ and the rest of the press release will expand upon it
- Newsworthy: We call it the ‘news’ because it is ‘new.’ What makes your story press-worthy? What is new about what you are doing? Is there new research? The media love stories about anything that is the biggest, smallest, fastest, world’s first or most exciting. Think of all the ways your story is new, include them, and back up your claims
- Concise: A press release should never, ever be longer than two pages of A4. One page is ideal. Keep the font neutral and the layout clear — a 1.5 line spacing is bes
- Contact: Always include your contact details at the bottom of the press release. That’s your full name, phone number, mobile and email address
- Personal touch: Include a quotation which communicates your key messages in a lively way. Sound ‘thrilled’ or ‘excited’ about what you are announcing. If it’s not really interesting or exciting news, you shouldn’t bother the press with it
- Proof, proof and proof again: it is unacceptable to send out a press release full of grammatical errors. Get someone else to proof it, then print it out and proof it again
- When emailing your press release, include it clearly in the main body of your email. The media probably won’t bother opening your word document attachment
- Balance: it’s a fine, fine line between spin and being downright misleading. Go for an attention grabbing headline, but don’t lie or over-hype your story and NEVER USE CAPITALS AS IT WILL ONLY ANNOY PEOPLE
- Write for the task in hand: your press release is not a submission for a prose writing competition. Keep it clear, informative and as factual as possible. Have fun with the headline, but don’t over use ‘fluffy language’ in the main body of the release
- It is not a sales pitch: refrain from ’sales speak’; this is not the place. A press release serves to inform the media about a newsworthy event, not flog a product like in an advert (although, that is the desired byproduct of course)
- And lastly: use press releases wisely. Expanding your home office into a purpose built garden shed may be big news in your family, but probably less so on the global stage. Put out strong stories and get a good name for yourself. Put out rubbish and, well, it’s your reputation that’ll be at stake.
Nick James is a true example of a self made success. He offers the inside track in every aspect of internet business creation and development. Right now he’s giving away a Free Income Secrets DVD for only �1 S&H while stocks last! Free Nick James DVDArticle Marketing Tip: Who Is Your Online Writing Role Model?
04 2010 Wednesday
21
By Steve Shaw in Writing
If you do not already have an online writing role model, find one. This is perhaps the best article marketing tip that I can give you to help you grow in your writing.
When you start article marketing, each month you will need to produce a steady stream of articles. At first you may have an initial burst of creative energy that helps you consistently produce your articles, but after a while it’s very easy to lose your focus and your inspiration.
This is where an online writing role model comes in. Not just any type of writing role model, but one who writes for the internet. Online writing is different from any other type of writing.
If you have someone who you can look up to, who you can see producing quality writing on the net, you have a built in motivator. It’s encouraging to think, “If he can do it, so can I!”
Having an web writing role model also helps you to learn. As you watch this person you admire write, you will continuously pick up some of his or her positive writing habits and characteristics.
This is not to say that your writing will mimic someone else’s–quite the contrary. By having someone whose writing you look up to, you will learn from them and have the confidence to develop your own style.
I have a select few web writers who I really look up to, and I’d like to share some of the crucial lessons I’ve learned from them:
Lesson 1 – Your articles should provide a generous amount of helpful information.
When writing an article, the idea is to serve your reader by providing valuable information that is not found elsewhere. Aim to give your reader more than he is expecting. When you write in this fashion, your articles will convey a sense of professionalism, quality, and dedication that readers appreciate.
Lesson 2 – Focus on teaching in your articles.
Not sales, not links, not anything that is directly geared to benefit you. The body of your article is for your readers, and the reason why a reader wants to read your article is to LEARN something. Each article should teach something new. You can be writing on the same topic, but each article should offer new tips, new information, new angles on your topic.
Lesson 3 – It is never a waste of time to thoroughly think through your article structure and proofread it several times.
We’ve all seen articles that are obviously thrown together with little thought for how the article is organized and with numerous spelling or grammar errors. What do you think when you see an article like that? Readers can form some pretty powerful opinions about an author, the author’s business, and the author’s products when the article is obviously low quality. It pays to spend time writing an article that makes sense, has proper spelling and grammar, and offers valuable information to the reader. Writing quality articles takes time, but it’s worth it.
Lesson 4 – Learn to write on your topic from every angle possible.
Publishers do not appreciate seeing virtually the same article being submitted repeatedly. No matter what your topic is, you must come up with a way to offer fresh content. Think about how a beginner would view your topic. Also write articles with more advanced content. Get creative with your approaches to your topic in each article. Any topic can be exciting, depending on how you write about it.
Lesson 5 – Be yourself.
Your articles should demonstrate your expertise, but there’s no need to try to be someone that you’re not. Write about lessons that you’ve learned the hard way. Admit to not always doing things perfectly. Your readers will appreciate your honesty, and they will have the benefit of learning from your experience.
These are some of the major lessons I’ve learned from watching online writers that I admire. Do you have a web writing role model yet? What has he or she taught you?
For more info on how you can use article marketing to reach thousands of potential prospects for your website, go now to http://www.submityourarticle.com/report . Steve Shaw is an article marketing expert and founder of the popular article submitter SubmitYOURArticle.com used by thousands of business owners.5 Resources Every Copywriter Must Have
04 2010 Friday
16
By Elmar Sandyck in Writing
Copywriting is one of the most vital elements of effective online marketing. The art and science of copywriting includes strategically writing words that will promote a person, a product, business, opinion, or ideas with the ultimate intention of having the reader take some form of action.
Whether you are looking into selling something over the internet or in building traffic by earning links from others, you will need to tell moving stories that will grab attention and will connect with people so that they will respond in the way that you want.
There are many copywriting tutorials and great online copywriting course that you can find online. Some of these online copywriting courses and tutorials are packed with comprehensive lessons and tips in doing the job properly. Some even include in-depth copywriting training complete with references and recommendations from professionals. An online copywriting course that is available in the internet can be downloaded or be bought in a DVD format.
Among the many topics discussed in an online copywriting course are the things that every aspiring copywriter should know how to write. Such topics are:
1. Print Ads
Since most copywriters land in advertising jobs, rookie copywriters should spend some time learning about print advertising. When you understand what makes a print ad effective and sellable, you can then move into learning about other medium such as flyers, yellow pages ads and newsletters. Writing print ads can also be a good way to start creating samples for your own portfolio.
2. Brochures
It is not enough that you sit down and try to write to brochure. You should learn the fundamentals in writing one – how the brochure fits into the buying process, if the brochure will stand alone or be tied in with other mediums and what the selling points will be. You have to know the different types of brochures and then start finding your niche among them.
3. Direct Mail
Writing direct mails broadens your knowledge of writing brochures. Every direct mail package is different. Some may include a sales letter or a response card. Others could include a sales letter and a brochure. Being familiar with direct mails helps you be exposed to a different side of advertising that some advertising agencies specialize in exclusively. This can be a great tool to have if you find out that you enjoy writing direct mails.
4. Commercials
Television commercials will help you learn how to write a matching audio and video output. Creating a 30-second TV commercial script can already be a very good exposure in the world of copywriting. Your script needs to have perfect timing. And while you incorporate audio and video, you will also learn about the use of fonts, graphics and will learn how to play with other effects in the commercial. You can also check out writing for radio commercials as well, while you’re at it. You can make use of both TV and radio commercials as additional materials in your portfolio.
5. Websites
Being able to write copy for websites is a necessity for every copywriter. Even large companies that do not sell products online need a website, so having someone maintaining the company’s website is something every company should do. And this is where you being the copywriter comes in.
To Know How Elmar Sandyck Has Created A Very Profitable Internet Business Using Techniques And Strategies Here Learned In The Best Copywriter’s Guild Visit : http://www.CopywritersTraining.com
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